Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.

Source: Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

    Views 650

    Key Considerations for Integrating COVID-19 Vaccination Services: Insights from Iraq and Syria for the MENA Region

    This brief draws on evidence from academic and grey literature and consultations with partners working in the COVID-19 response to review current integration efforts (as of August 2022) and explore potentially effective ways to integrate COVID-19 vaccination into other services in the Middle East and North Africa (MENA) region.

    Source: Key Considerations for Integrating COVID-19 Vaccination Services: Insights from Iraq and Syria for the MENA Region

      Views 817

      Social Media Campaign for COVID-19 Vaccination

      Social Media campaign

      Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

      The activities included:

      1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
      2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
      3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
      4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

      Source: Social Media Campaign for COVID-19 Vaccination

        Views 908

        Facts About COVID-19 Vaccination for Pregnant Women

        This leaflet was developed by Ghana Health Service and Breakthrough ACTION, with key messages about COVID-19 vaccination for pregnant women. It contains Frequently Asked Questions(FAQs) with basic answers to serve as a reference for health workers, and other community members, especially pregnant women to increase knowledge of COVID-19 vaccination for pregnant women.

        Source: Facts About COVID-19 Vaccination for Pregnant Women

          Views 1839

          Cameroon Vaccination campaign tools (5th round)

          This is a collection of materials for Cameroon’s COVID-19 vaccination SBC campaign.

          Sources:

            Views 1595

            Affiche COVID-19 pour le confection des kakémonos au Niger

            Il s’agit d’une affiche conçue dans le cadre de la confection de kits de visibilité (kakémonos et flyers) destinés à la Direction des Immunisations (DI) du ministère de la santé publique du Niger pour la promotion de la vaccination contre la COVID-19.

            Source: Affiche COVID-19 pour le confection des kakémonos au Niger

              Views 717

              Facts About COVID-19 Booster Doses

              This COVID-19 flyer was developed to increase knowledge about booster doses among the general public,  especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.

              Source: Facts About COVID-19 Booster Doses

                Views 1062

                Healthcare Worker Clinic Vaccination

                These posters, developed by Johns Hopkins CCP and Nigeria Federal Ministry of Health, promote COVID-19 vaccination among healthcare workers. The posters are in English, Pidgin, Hausa, Igbo and Yoruba.

                Source: Healthcare Worker Clinic Vaccination

                  Views 1487