Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.

Source: Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

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    Guinea COVID-19 Vaccines (COVAX) Materials 2021

    This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.

    Source: Guinea COVID-19 Vaccines (COVAX) Materials 2021

      Views 405

      Guinea COVID-19 Vaccines (ARP) Materials 2021

      This folder includes Breakthrough ACTION Guinea’s COVID-19 ARP vaccination campaign materials including three audio spots (each in seven languages).

      Source: Guinea COVID-19 Vaccines (ARP) Materials 2021

        Views 127

        COVID-19 Vaccine Promotion

        Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.

        Source: COVID-19 Vaccine Promotion

          Views 178

          Traditional Leaders Advocating for the COVID-19 Vaccine

          Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

          Source: Traditional Leaders Advocating for the COVID-19 Vaccine

            Views 224

            Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

            This powerpoint shares a response to COVID-19 misinformation among vulnerable communities and people affected by humanitarian crises with a focus on Zimbabwe and South Sudan.

            Source: Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

              Views 305

              Happy Ethiopian New Year – Vaccinate against #COVID-19

              This is a tweet from PSI Ethiopia encouraging Ethiopians to avoid misinformation and to get their COVID-19 vaccine at their nearest health center.

              Source: Happy Ethiopian New Year – Vaccinate against #COVID-19

                Views 319

                Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach

                A participant’s booklet used to train facility-based healthcare workers on Building Trust and Empathy Around COVID-19.

                Source: Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach

                  Views 432