Mozambique Test 2 Treat Campaign Materials

COVID is not completely over yet, so these material draw attention to the symptoms of COVID so that people can go to the health unit to get tested in case of any symptoms and if positive, get treatment straight away if they have not passed five days.

Source: Mozambique Test 2 Treat Campaign materials

Views 251

Gender Analysis for Vaccine Response: Toolkit for Risk Communication and Community Engagement Actors

Breakthrough ACTION developed the Gender Analysis Toolkit for Vaccine Response for RCCE actors working with national health authorities and other partners to develop, implement, and monitor a vaccine response. This toolkit provides practical guidance to identify gender related barriers that need to be addressed and identify opportunities that can be leveraged to enable a gender equitable vaccine response that increases coverage for all. While Breakthrough ACTION developed this toolkit based on improving uptake of COVID-19 vaccines, it is applicable for any vaccine response.

The toolkit includes:

  • Evidence on the importance of considering gender in a vaccine response.
  • Step-by-step guidance and tips for conducting a gender analysis.
  • Worksheets to collect, organize, and analyze existing information and make recommendations across three RCCE pillars: RCCE systems for emergencies, Risk communication, and Community engagement.
  • An illustrative gender analysis based on a country’s COVID-19 vaccine response.
  • Additional resources for integrating gender in RCCE activities.

Source: Gender Analysis for Vaccine Response: Toolkit for Risk Communication and Community Engagement Actors

Views 162

Liberia ‘Healthy Life’ Campaign

Since 2021, Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs, has worked in close partnership with the Liberia Ministry of Health to develop COVID-19 communication materials. Many of the materials have been developed under the larger umbrella health campaign “Healthy Life”, while other materials have been developed for specific campaign surges (e.g., pediatric vaccinations).

Radio spots:

Print materials:


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Influencer and boxer Alcinda vaccine promotion video

Source: Influencer and boxer Alcinda vaccine promotion video

Views 491

COVID-19 Stickers in Malawi

A series of stickers in Chichewa featuring health workers and religious leaders encouraging various audiences, including youth, to get vaccinated.

Source: COVID-19 Stickers in Malawi

Views 389

COVID-19 Prevention and Testing Posters in Malawi

Two posters in Chichewa encourage masking to prevent COVID-19 and testing for COVID-19 when experiencing symptoms.

Source: COVID-19 Prevention and Testing Posters in Malawi



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Friends Radio Spot

Two friends talk about the need to protect themselves and others from COVID-19 everywhere and mention the importance of taking the booster vaccine

Views 112

Designing Social and Behavior Change Solutions to Support Pediatric COVID-19 Vaccine Uptake: A Technical Brief

As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.


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Breakthrough ACTION Ghana Newsletter #1

This newsletter developed by Breakthrough ACTION in collaboration with the Ghana Health Service shares experiences and lessons learned during the COVID-19 pandemic.  Articles share how the program was able to improve COVID-19 vaccine acceptance and uptake overall and especially to reach vulnerable communities and address the needs of pregnant women.

Source: Breakthrough ACTION Ghana Newsletter #1

Views 491

New online toolkit about audience segmentation for vaccination

Breakthrough ACTION is excited to share a toolkit about audience segmentation for vaccination, as a part of the newly launched SBC Learning Central platform. This course is also available in French.

This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

  • Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
  • Provide resources for policy-makers and implementers;
  • Support preparedness efforts to protect against and anticipate needs in the next pandemic.

Source: New on line toolkit about audience segmentation for vaccination

Views 321