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Spreading good vibes and vaccine confidence up to the last mile

Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities. Two years into the global pandemic, promoting minimum public health standards together with vaccine uptake helps communities recover and bounce back.

Check out our Get Vaxxed for Good Vibes resources here

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    Using an FP social media platform for COVID-19 vaccine promotion in the Philippines: Supporting Department of Health’s National Vaccination Days #BayanihanBakunahan

    USAID Philippines’  ReachHealth team has several robust social media platforms that reach specific audience segments with family planning messages. USAID’s Breakthrough ACTION COVID Vaccine project worked with ReachHealth to jointly produce and post social media cards promoting the Department of Health’s National Vaccine Days (NVD) from November 29-December 01, 2021 and December 15-17, 2021. 

    The social media cards were posted on  platforms such as It’s Okay To Delay, which caters to young adults, and Konektado Tayo, for parents of teens, who are eligible to get vaccinated in the country. Teens got their own messages on the DOH’s platform for teens, I Choose.

    In a little over a week, these platforms reached more than 3 million people — a solid accomplishment given that the messages were focused on reaching rural and peri-urban areas with low vaccine coverage and not major urban cities like Metro Manila. The posts encouraged vaccination and also answered key questions about family planning and vaccination. 

    Working with the DOH in the Philippines, USAID’s Breakthrough ACTION and ReachHealth projects helped raise public awareness through this vaccine promotion initiative. More than 9.9 million people were vaccinated during the National Vaccination Days, helping the government  to fully vaccinate more than 50 million Filipinos by the start of 2022.

    Source: Using an FP social media platform for COVID-19 vaccine promotion in the Philippines: Supporting Department of Health’s National Vaccination Days #BayanihanBakunahan

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      COVID Behaviors Dashboard: Updated Data Show Omicron Trends

      Global Omicron cases have exploded since the COVID-19 variant was first reported to the World Health Organization on November 24. The most recent data from the COVID Behaviors Dashboard reflects that trend: the highest percentage of respondents in multiple countries are reporting positive test results since the dashboard went live in May of 2021.

      • Reported positivity rates have jumped at least 10 percentage points in South Africa, Mozambique, Puerto Rico, and many other countries in the past month.
      • In the November 16-30 data collection period for South Africa, 7% of tests were positive. In the most recent December period, that number rose to 37%, more than a four-fold increase.

      Other insights from the latest data collection period (Dec 16-31):

      • 20% of unvaccinated health workers in Japan are now reporting that they will definitely get vaccinated, up from only 3% in early December
      • 90% of South African respondents reported that they have worn a mask all or most of the time, but only 70% believe that all or most other people are wearing masks
      • Respondents in Nigeria have consistently reported a lack of vaccine appointments as the top barrier to vaccination (32% indicating)

      Source: COVID Behaviors Dashboard: Updated Data Show Omicron Trends

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        COVID Behaviors Dashboard

        The COVID Behaviors Dashboard visualizes data from the COVID-19 Trends and Impact Survey (CTIS), launched by Facebook with the Delphi Group at Carnegie Mellon University and the University of Maryland Social Data Science Center. Insights and analyses on how to use the data were written by researchers and social and behavior change communication experts at CCP in collaboration with WHO’s Global Outbreak Alert and Response Network. This site is intended to be used by policy makers, health officials and practitioners at national and subnational levels to better understand the behavioral drivers behind vaccine uptake, masking and physical distancing among other behaviors that affect the spread of COVID-19.

        Data from this ongoing survey is collected daily and the dashboard is updated every two weeks.

        Source: COVID Behaviors Dashboard

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          We Speak Your Language

          We Speak Your Language is an online resource providing up-to-date translations of Covid19-related information for the UK and Oxfordshire with the aim to help spread the official information to the linguistic minorities living in the UK. This resource is run by a volunteer team from the University of Oxford and translators from across the globe; we are supported by the Oxford City Council and Oxford Hub. As of May 2021, the resource includes six of the languages most spoken in Oxfordshire and is constantly expanding.

          Source: We Speak Your Language

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            BIDA Solusyon sa COVID-19 Campaign Materials

            The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.

            The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

            • B – Bawal walang mask (Don’t go out without a mask)
            • – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
            • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
            • A – Alamin ang totoong impormasyon (Know the right information)

            It is a multimedia campaign to maximize reach and enable behavior.

            Source: BIDA Solusyon sa COVID-19 Campaign Materials

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              Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

              In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

              Source: Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

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                RCCE Guide for Community Health Workers, Volunteers, and Social Mobilizers

                This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus. This guide contains importance of community engagement during health crisis, how to talk to people in the community, how to protect yourself and others while on duty, and key messages that need to be conveyed to the community and to specific audience groups.

                Using the guide, Department of Health, in partnership with USAID Breakthrough ACTION, UNICEF, and WHO conducted RCCE online trainings via Zoom to CHWs, volunteers, and social mobilizers.

                Sources:

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                  International COVID-19 Awareness and Responses Evaluation Study

                  Understanding people’s concerns about COVID-19, their perceptions, beliefs, and attitudes about public health policies, and how they impact what people are (and are not) willing to do will be important for informing policy strategy and how they are communicated, to ensure the best health and economic outcomes.

                  The iCARE Study will capture key data on people’s awareness, attitudes, and behaviors as they relate to the COVID-19 policies, as well as the impacts that COVID-19 is having on people’s physical and mental health, financial situation, and quality of life.

                  Data from approximately 250,000 people around the world will be analyzed to understand what government policies are (and are not) influencing behavior and outcomes, and in whom these policies are most or least effective. This data can be used to inform governments on the efficacy of policy measures on both people’s behavior, and on key health and quality of life outcomes.

                  Source: International COVID-19 Awareness and Responses Evaluation Study

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