Print Materials for Ghana’s Vaccination Campaign

These print materials were developed by the Ghana Health Service to create visibility and inform eligible vaccinators about vaccine availability and vaccination sites across the regions, districts, and communities. The poster shows the segmented populations- who are eligible to take COVID-19 vaccines, including pregnant women. The leaflet contains basic facts about the COVID-19 vaccine and serves as talking points to Community Health Workers for facilitating interpersonal communication at the vaccination sites.

Source: Print Materials for Ghana’s Vaccination Campaign

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    Trust and willingness towards COVID-19 vaccine uptake: a mixed-method study in Ghana, 2021

    On the account of limited doses of COVID-19 available to the country, the Government of Ghana created a priority list of persons to target for its vaccination agenda. In this paper, we look at trust and how it informs willingness to take the COVID-19 vaccine among persons targeted for the first phase of COVID-19 vaccination program in Ghana.

    Source: Trust and willingness towards COVID-19 vaccine uptake: a mixed-method study in Ghana, 2021

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      COVID-19 Vaccine “Voices” and “Satisfied Clients”. Testimonials Part 2

      I am the last person I expected to catch COVID because I was super careful”, said a renowned music producer and a COVID-19 vaccine advocate in Ghana. These and other influential “Voices for COVID-19 Vaccine and testimonials from “Satisfied Clients” have been produced by the Ghana Health Service with support from Breakthrough ACTION featuring a Market Queen, Market Woman, Religious Leader, Civil Society Organization advocate, leading advocacy to ramp-up demand for, and increase uptake of COVID-19 vaccine in Ghana. The videos have been produced in English and three predominantly spoken local languages in Ghana: Hausa, Ga, and Ewe.

      Source: COVID-19 Vaccine “Voices” and “Satisfied Clients”. Testimonials Part 2

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        The Perception of COVID-19 communication in West Africa (non-Sahel): report

        Since 2011, UNESCO has launched an international, regional and national intervention on Media and Information Literacy (MIL), recognizing the primary role of information and media in everyday lives. The intervention is meant to contribute to the development of media and information literacy skills and promote best practices to analyze information critically and to navigate through the overwhelming amount of news and information available.

        Under this overarching framework and as part of UNESCO’s responses to the COVID-19 ‘infodemic’, UNESCO Abuja Office initiated a survey on Perception of COVID-19 Communication in West Africa (non-Sahel). The survey was developed to understand how people in some Western African countries obtain and use the Information on COVID-19 for informed decisions.

        Source: The Perception of COVID-19 communication in West Africa (non-Sahel): report

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          COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials

          These video clips are short documentaries on “Voices” for COVID-19 vaccines and testimonials from “Satisfied Clients”. The videos feature influential institutional, community, and religious leaders speaking about the safety and benefits of the COVID-19 vaccines, and spearheading efforts to address vaccine rumors, misinformation, and hesitancy.  The videos are available in English and three local languages- Ga, Twi, and Dagbani.

          Source: COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials

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            Ghana COVID-19 Vaccine Campaign Song

            This a 3-minute Ghana COVID-19 campaign song, “Protect yourself, protect your family. Get vaccinated Now!”, produced by Celestine Donkor, an influential Ghanaian gospel music celebrity and Ghana Health ServiceCOVID-19 ambassador, and supported by Breakthrough ACTION, promotes compliance with COVID-19 safety protocols and creates awareness and uptake of COVID-19 vaccines among the general population, including pregnant women, and persons aged 15 years and above, while addressing crosscutting vaccine misinformation, myths and rumors. The song is produced in Twi, and interspersed with three other languages-  English, Ewe and Ga.

            Source: Ghana COVID-19 Vaccine Campaign Song

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              Communicating Awareness About COVID-19 Through Songs: An Example From Ghana

              Grounded in the edutainment approach, we explored how songs are being used to create awareness about COVID-19 in Ghana, a sub-Saharan African country. YouTube was searched, and 28 songs met the study inclusion criteria. We conducted a thematic analysis of the song lyrics. Most lyrics were in English, Ghanaian Pidgin English, Akan, Ga, or Dagbani.

              Source: Communicating Awareness About COVID-19 Through Songs: An Example From Ghana

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                Ghana COVID-19 Campaign Video

                This is a COVID-19 vaccination campaign video from Ghana and in one of the local languages. The video is available on KingRalph Osei Agyeman’s Twitter account.

                Source: Ghana COVID-19 Campaign Video

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                  COVID-19 Vaccine Public Service Announcements

                  These Public Service Announcements (PSAs) from Ghana have been produced to amplify COVID-19 vaccination messages among the general population, to allay fears, anxiety, and increase demand and uptake of WHO-approved COVID-19 vaccines- Moderna, AstraZeneca, Johnson and Johnson, and Pfizer. The PSAs are available in English and four local languages- Akan, Ewe, Ga, and Dagbani.

                  Sources:

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                  ‘IT’S UP TO YOU’: AD CAMPAIGN TO ENCOURAGE CORONAVIRUS VACCINATION GETS UNDERWAY

                  The authors of this study conducted a cross-sectional study to assess stigma among the Tema community, then identified and implemented interventions to demystify COVID-19 stigma. They interviewed positive cases, their contacts, contact tracers, case management team members, and community members who shared their first hand experiences and knowledge on the current pandemic.

                  Source: Community acceptance of COVID-19 and demystifying stigma in a severely affected population in Ghana

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