Social Media Campaign for COVID-19 Vaccination

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

  1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
  2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
  3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
  4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

    Views 235

    Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

    JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
    The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

    This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

    The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

    Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

      Views 533

      Public Service Advertisement (PSA) Tactical 1 – Elderly

      The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

      One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

      The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

      This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

      Source: Public Service Advertisement (PSA) Tactical 1 – Elderly

        Views 252

        Public Service Advertisement (PSA) Tactical 1 – Community

        The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

        One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

        The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community.

        The PSA aiming to the community to complete their dose of vaccination.

        This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

        SIAP stands for (Semangat dapat vaksinasi lengkap)

        Ready stands for (the spirit to complete dose of vaccination)

        Source: Public Service Advertisement (PSA) Tactical 1 – Community

          Views 244

          Video Choreography SIAP – General Population Version

          BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

          This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

          The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

          Source: Video Choreography SIAP- General Population Version

            Views 439

            SIAP Radio Campaign – Adlibs Template

            Adlibs for Radio Campaign – SIAP Campaign tools.

            Source: SIAP Radio Campaign – Adlibs Template

              Views 248

              Video Advocacy “Together We Can Beat COVID-19”

              BA COVID-19 Project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.

              The story revolves around a family who takes care of their elderly parents at home. The family is worried about their elderly parents who have not been vaccinated against COVID-19. Some of the doubts in their minds are that vaccination will actually worsen the health condition of the elderly, what if they get sick after the vaccination, why do the elderly need to be vaccinated, and many more. The family then consulted with cultural leaders, health workers, cadre, friends to talk about all the hesitancies and what should be done. After the consultation the family feel safe and confident to take their elderly parents to the vaccination centre (Puskesmas). Closing statement should be strong enough to encourage policy makers to take action on this matter “All leaders unite in call for elderly vaccination against COVID-19”.

              Source: Video Advocacy “Together We Can Beat COVID-19”

                Views 306