Video Advocacy “Together We Can Beat COVID-19”

BA COVID-19 Project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.

The story revolves around a family who takes care of their elderly parents at home. The family is worried about their elderly parents who have not been vaccinated against COVID-19. Some of the doubts in their minds are that vaccination will actually worsen the health condition of the elderly, what if they get sick after the vaccination, why do the elderly need to be vaccinated, and many more. The family then consulted with cultural leaders, health workers, cadre, friends to talk about all the hesitancies and what should be done. After the consultation the family feel safe and confident to take their elderly parents to the vaccination centre (Puskesmas). Closing statement should be strong enough to encourage policy makers to take action on this matter “All leaders unite in call for elderly vaccination against COVID-19”.

Source: Video Advocacy “Together We Can Beat COVID-19”

    Views 83

    SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

    SIAP Campaign Strategic Objective

    1. Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
    2. Increase vaccine acceptance among the target audience at the national level.
    3. Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

    Billboard/Key Visual used in the introduction of the campaign Phases:

    • Thematic: targeting general communities.
    • Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

    The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

    Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

    Views 104

    Public service Advertisement (PSA) SIAP Campaign – Tactical

    30 second TV spot Tematic PSA for SIAP Campaign (Semangat dapat Vaksinasi Lengkap)

    SIAP Campaign is under BA Indonesia Project with the Ministry of Heath, of Indonesia.

    Click here to see the video

      Views 185

      Jingle SIAP Campaign

      Jingle SIAP is produced as the Campaign identity.

      It is a fun and up beat music with lyric that resonates the Vaccination Messages.

      SIAP means ready to get complete dose of vaccination (Semangat dapat vaksinasi lengkap)

      It is aired in radio spots and used for various community events to encourage people to get vaccinated or completed their dose of vaccination.

      Source: Jingle SIAP Campaign

        Views 138