COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

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    Using COVID-19 Trends And Impact Survey Data To Conduct Prevention And Vaccination Campaigns In The Philippines

    Breakthrough ACTION, USAID’s global social and behavior change project, catalyzes social and behavior change by designing and implementing evidence-based solutions to improve health and development programs around the world. When COVID-19 emerged in late 2019, Breakthrough ACTION was already working on social and behavior change for family planning/reproductive health, malaria, HIV, and other health issues across the globe, including under the Global Health Security Agenda.

    Source: Using COVID-19 Trends And Impact Survey Data To Conduct Prevention And Vaccination Campaigns In The Philippines

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      Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

      As part of the USAID-funded Breakthrough ACTION project, the Johns Hopkins Center for Communication Programs and partner ideas42 are working with teams and governments in eight countries — Liberia, Côte d’Ivoire, Cameroon, Senegal, Mali, Burkina Faso, Philippines, and Nigeria — to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.

      Source: Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

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        Spreading good vibes and vaccine confidence up to the last mile

        Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities. Two years into the global pandemic, promoting minimum public health standards together with vaccine uptake helps communities recover and bounce back.

        Check out our Get Vaxxed for Good Vibes resources here

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          Social listening supports COVID-19 Communication response in the Philippines

          USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

          Source: Social listening supports COVID-19 Communication response in the Philippines

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            Using an FP social media platform for COVID-19 vaccine promotion in the Philippines: Supporting Department of Health’s National Vaccination Days #BayanihanBakunahan

            USAID Philippines’  ReachHealth team has several robust social media platforms that reach specific audience segments with family planning messages. USAID’s Breakthrough ACTION COVID Vaccine project worked with ReachHealth to jointly produce and post social media cards promoting the Department of Health’s National Vaccine Days (NVD) from November 29-December 01, 2021 and December 15-17, 2021. 

            The social media cards were posted on  platforms such as It’s Okay To Delay, which caters to young adults, and Konektado Tayo, for parents of teens, who are eligible to get vaccinated in the country. Teens got their own messages on the DOH’s platform for teens, I Choose.

            In a little over a week, these platforms reached more than 3 million people — a solid accomplishment given that the messages were focused on reaching rural and peri-urban areas with low vaccine coverage and not major urban cities like Metro Manila. The posts encouraged vaccination and also answered key questions about family planning and vaccination. 

            Working with the DOH in the Philippines, USAID’s Breakthrough ACTION and ReachHealth projects helped raise public awareness through this vaccine promotion initiative. More than 9.9 million people were vaccinated during the National Vaccination Days, helping the government  to fully vaccinate more than 50 million Filipinos by the start of 2022.

            Source: Using an FP social media platform for COVID-19 vaccine promotion in the Philippines: Supporting Department of Health’s National Vaccination Days #BayanihanBakunahan

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              Trends in COVID-19 Vaccine Acceptance in the Philippines and their Implications on Health Communication

              UNDP Philippines, in close collaboration with the National Economic and Development Authority (NEDA) and the financial support of The Rockerfeller Foundation, has commissioned this research titled, “Trends in COVID-19 Vaccine Acceptance in the Philippines and Their Implications on Health Communication”, to deepen our understanding of the factors behind vaccine acceptance in Philippines.

              In this research, we applied innovative methodologies to generate insights for community mobilization and social behavior change communication (or SBCC) interventions, which could be an effective strategy in addressing vaccine acceptance. The report generated significant insights related to the level of vaccine acceptance, factors that determine the change in behavior and identified strategic communication messaging cues.

              Source: Trends in COVID-19 Vaccine Acceptance in the Philippines and their Implications on Health Communication

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                BIDA Solusyon sa COVID-19 Campaign Materials

                The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.

                The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

                • B – Bawal walang mask (Don’t go out without a mask)
                • – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
                • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
                • A – Alamin ang totoong impormasyon (Know the right information)

                It is a multimedia campaign to maximize reach and enable behavior.

                Source: BIDA Solusyon sa COVID-19 Campaign Materials

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                  Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

                  In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

                  Source: Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

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