Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

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Breakthrough ACTION Philippines partnered with three online communities for moms to prompt discussion around COVID-19 vaccines. BA and partners in the Philippines created social media posts and an online talk show that  addresses myths, misconceptions and misinformation about COVID-19 vaccines. The talk show was hosted by a famous celebrity mom, together with medical experts and the three moms who lead the online communities. During the talk show, the medical experts talked about how vaccines work and why getting vaccinated is important especially for immunocompromised children. The participants of the show shared personal experiences when having their children vaccinated and the concerns of their fellow moms and discussed how to address those concerns.

Source: Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

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“KwentoSerye” – an online conversation with teens!

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Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available. The teens shared how the pandemic has affected their mental health as well. A mental health expert from InTouch Community Services was invited to share tips on how the teens can take care of their mental health. 

Check out our episodes on COVID-19 lockdown and vaccination!

Source: “KwentoSerye” – an online conversation with teens!

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BIDA Kid in Muslim Communities

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Breakthrough ACTION Philippines, in partnership with the Ministry of Basic, Higher and Technical Education (MBHTE) and UNICEF, created an adaptation of the BIDA Kid print materials to better resonate with the Muslim communities in the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM). In this version, characters were added to represent community influencers and key decision-makers in the family. However, the message of encouraging the whole community to keep practicing key COVID-19 preventive behaviors remains the same.

Source: BIDA Kid in Muslim Communities

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BIDA Kid Booklet and Leaflet

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Breakthrough ACTION Philippines developed a booklet for young, school-aged children. This booklet serves as a guide for young students on their safe return to school. It provides basic information about COVID-19 and key preventive behaviors they can practice at home, in school, and in community areas. The booklet also includes fun and engaging activities to help reinforce the key messages.

The booklet is accompanied by a leaflet for parents. The leaflet provides parents with helpful information on the steps to get their children vaccinated such as vaccination requirements, tips on how to prepare for their child’s vaccination, and information on what to expect before, during, and after vaccination.

Source: BIDA Kid Booklet and Leaflet

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Mental Health Booklet for Teens

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Across the world, teens reported increased anxiety and depression during the COVID-19 pandemic. This booklet was designed by Breakthrough ACTION Philippines for Filipino teens in response to their stated need for mental health support and resources. Teens were involved in the content selection and design, and it was reviewed by several leading Filipino mental health therapists/practitioners who work with teens. It will be available in Tagalog and Bisaya shortly. It can also be found on our website for teens: https://malayaako.ph.

Source: Mental Health Booklet for Teens

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    Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

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    The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.

    Source: Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

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      COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

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      Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

      Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

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        Using COVID-19 Trends And Impact Survey Data To Conduct Prevention And Vaccination Campaigns In The Philippines

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        Breakthrough ACTION, USAID’s global social and behavior change project, catalyzes social and behavior change by designing and implementing evidence-based solutions to improve health and development programs around the world. When COVID-19 emerged in late 2019, Breakthrough ACTION was already working on social and behavior change for family planning/reproductive health, malaria, HIV, and other health issues across the globe, including under the Global Health Security Agenda.

        Source: Using COVID-19 Trends And Impact Survey Data To Conduct Prevention And Vaccination Campaigns In The Philippines

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          Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

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          As part of the USAID-funded Breakthrough ACTION project, the Johns Hopkins Center for Communication Programs and partner ideas42 are working with teams and governments in eight countries — Liberia, Côte d’Ivoire, Cameroon, Senegal, Mali, Burkina Faso, Philippines, and Nigeria — to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.

          Source: Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

            Views 642