Older Adults

This is a curated collection of tools and materials that can guide and provide examples on how to understand, track and reach older adults and their families to address COVID-19.

March 10, 2023

Public Service Announcement on Child Vaccination in Bangladesh

TV spotsVideo

This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.

January 20, 2023

Video Tutorial for using community engagement kits on COVID-19 Vaccination

Online CourseVideo

Three videos were developed to be used as online tutorials for using the Community Engagement Kits developed by Breakthrough ACTION Indonesia.

The videos is intended for health workers, cadres, volunteers, elderly caregivers and other change agents. They are intended to help strengthen their Interpersonal Communication skills (IPC) by using the community engagement kits (Flip Chart and cue cards) for COVID-19 Vaccination promotion and education. The videos combine live action footage, animation, graphics, text, and audio to create a multi-sensory learning experience.

January 9, 2023

Facts About COVID-19 Booster Doses

Fact SheetPostersSBC CampaignSBC Materials

This COVID-19 flyer was developed to increase knowledge about booster doses among the general public, especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.

October 13, 2022

If you test positive for COVID-19 speak with your provider about your eligibility for treatment options like antiviral medications.


This is a tweet from the Maryland Department of Health explaining that if you test positive for COVID-19, then you should contact your doctor about receiving treatment options like antiviral medications.

Immunity from COVID vaccines wanes, which is why a bivalent booster is important for everyone, especially seniors. If it’s been at least two months since your primary series or booster, call 1-855-MD-GoVAX or visit http://covidVAX.maryland.gov to make an appointment. #COVIDReady

This is a tweet from the Maryland Department of Health encouraging people (especially seniors) to get their COVID-19 bivalent booster because immunity from the vaccines wanes over time.

September 26, 2022

Relance Vaccination Kaffrine – Évènement pilot

SBC CampaignSBC Materials

Le 22 juillet, le district de Kaffrine a effectué le lancement régional de la région de Kaffrine. La cérémonie a eu lieu à Nganda avec la participation d’une forte délégation de l’USAID Senegal. Pour l’occasion des supports comme des banderoles, des Kakémonos, des Tee-shirts, lacostes et casquette ont été produits et distribués.

September 21, 2022

Public Service Advertisement (PSA) Tactical 1 – Elderly

SBC CampaignTV spotsVideo

The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

August 15, 2022

Video Choreography SIAP – General Population Version

SBC CampaignTV spotsVideo

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

Elderly Heroes Competition – Tools and Media (Talk show, social and news media)

News and UpdatesPostersPresentationRadio/Audio SpotsReports and StudiesSBC CampaignSBC MaterialsStrategiesTechnical BriefsTestimonialsToolkitToolsTraining/EducationTV spotsVideo

The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.

SIAP Radio Campaign – Adlibs Template

Radio/Audio SpotsTechnical Briefs

Adlibs for Radio Campaign – SIAP Campaign tools.

July 15, 2022

Video Choreography SIAP Jingle

TV spotsVideo

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP. This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

Video Advocacy “Together We Can Beat COVID-19”

TV spotsVideo

BA COVID-19 project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.

July 12, 2022

Social Media Campaign Targeting Elderly Caregivers

Radio/Audio SpotsSBC CampaignTV spotsVideo

Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.

May 24, 2022

Print Materials for Ghana’s Vaccination Campaign

Fact SheetInfographicsPamphlet

These print materials were developed by the Ghana Health Service to create visibility and inform eligible vaccinators about vaccine availability and vaccination sites across the regions, districts, and communities. The poster shows the segmented populations- who are eligible to take COVID-19 vaccines, including pregnant women. The leaflet contains basic facts about the COVID-19 vaccine and serves as talking points to Community Health Workers for facilitating interpersonal communication at the vaccination sites.

May 6, 2022

Spreading good vibes and vaccine confidence up to the last mile

Clinical/Technical GuidanceInfographicsPostersRadio/Audio SpotsSBC CampaignTV spotsVideo

Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities.