Rumors and Misinformation

This is a curated collection of tools and materials that can guide and provide examples on how to understand, track, address rumors and misinformation around COVID-19.

March 10, 2023

Public Service Announcement on Child Vaccination in Bangladesh

TV spotsVideo

This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.

February 22, 2023

COVID-19 Videos

TV spotsVideo

Dans le cadre de la lutte contre la COVID-19, Breakthrough ACTION Côte d’Ivoire a développé des spots en français et quatre langues locales pour sensibiliser les populations.

February 16, 2023

Follow Who Know Road TV Spots

TV spotsVideo

The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.

January 26, 2023

Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

Reports and Studies

MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.

December 12, 2022

Guinea COVID-19 Vaccines (COVAX) Materials 2021

Radio/Audio SpotsSBC CampaignSBC MaterialsVideo

This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.

Guinea COVID-19 Vaccines (ARP) Materials 2021

Radio/Audio SpotsSBC CampaignSBC Materials

This folder includes Breakthrough ACTION Guinea’s COVID-19 ARP vaccination campaign materials including three audio spots (each in seven languages).

November 23, 2022

COVID-19 Prevention Campaign

PostersRadio/Audio SpotsSBC CampaignTV spotsVideo

Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism.

COVID-19 Vaccine Promotion

PostersRadio/Audio SpotsSBC CampaignTV spots

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.

November 22, 2022

Traditional Leaders Advocating for the COVID-19 Vaccine

TV spotsVideo

Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

Breakthrough ACTION Malawi Factsheet on COVID-19

Fact SheetInfographicsReports and Studies

This factsheet highlights the achievements and successes of the COVID-19 Vaccine project in Malawi implemented by Breakthrough ACTION. Breakthrough ACTION is supporting Malawi’s Ministry of Health to reduce COVID-19 vaccine hesitancy, promote vaccine uptake and promote positive attitudes towards the vaccine.

November 14, 2022

Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

Reports and Studies

This powerpoint shares a response to COVID-19 misinformation among vulnerable communities and people affected by humanitarian crises with a focus on Zimbabwe and South Sudan.

November 10, 2022

Happy Ethiopian New Year – Vaccinate against #COVID-19


This is a tweet from PSI Ethiopia encouraging Ethiopians to avoid misinformation and to get their COVID-19 vaccine at their nearest health center.

November 3, 2022

Building Trust and Empathy Around COVID-19: A Client-Centred Communication Approach

BookletClinical/Technical GuidanceTraining/Education

A participant’s booklet used to train facility-based healthcare workers on Building Trust and Empathy Around COVID-19.

COVID-19 Vaccine Audio Spots for Pregnant and Lactating Mothers in Ghana

Radio/Audio Spots

These are two 60-second audio spots produced by Breakthrough ACTION to increase awareness of the COVID-19 vaccine, and eligibility among pregnant and lactating women. The audio spots are available in English and translated into 16 local languages.

October 14, 2022

Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

SBC CampaignTV spotsVideo

This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.

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