Social Media Campaign for COVID-19 Vaccination

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

  1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
  2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
  3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
  4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

    Views 94

    Video Choreography SIAP – General Population Version

    BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

    This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

    The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

    Source: Video Choreography SIAP- General Population Version

      Views 372

      SIAP Radio Campaign – Adlibs Template

      Adlibs for Radio Campaign – SIAP Campaign tools.

      Source: SIAP Radio Campaign – Adlibs Template

      Views 206

      SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

      SIAP Campaign Strategic Objective

      1. Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
      2. Increase vaccine acceptance among the target audience at the national level.
      3. Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

      Billboard/Key Visual used in the introduction of the campaign Phases:

      • Thematic: targeting general communities.
      • Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

      The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

      Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

      Views 284

      Social Media Platforms for Promkes

      This material is promoting the official social media platforms for the PromKes Health promotion unit in Indonesia.

      Source: Social Media Platforms for Promkes

        Views 171