Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available. The teens shared how the pandemic has affected their mental health as well. A mental health expert from InTouch Community Services was invited to share tips on how the teens can take care of their mental health.
- Krissa Alvarez
MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.
Social Media campaign
Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.
The activities included:
- Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
- Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
- Conducting SIAP jingle choreography competition through the young moms community and the general public.
- Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.
This is a handy tool that provides information on COVID-19 vaccination and misinformation, and it is also available in Hausa, Igbo, and Yoruba.
Source: COVID-19 Awareness Card
The COVID-19 pandemic has triggered social stigma and discriminatory behaviour against persons who have contracted the COVID-19 virus, those who have been in contact with such persons, as well as any person who has been perceived to have come in contact with the virus. As part of an anti-stigma campaign, this Public Service Announcement sung by Chrystal Cummins-Beckles from Barbados, was produced.
This video integrated COVID-19 and Tuberculosis messaging and directions to get tested.
Une vidéo flashmob visant à sensibiliser les populations ivoiriennes sur l’importance de se faire vacciner avant que le pire n’arrive. Dans un supermaché d’Abidjan, des personnes tombent subitement, ce qui affole la foule avant qu’elle ne se rende compte qu’il s’agit d’une mise en scène.
A flashmob video aimed at raising awareness among Ivorian populations on the importance of getting vaccinated before the worst happens. In a supermarket in Abidjan, people suddenly fall, which panics the crowd before they realize that it is a scene.
Cette vidéo vise à encourager les personnes hésitantes à se faire vacciner contre la covid19. Elle est jouée par les acteurs d’une célèbre télé ivoirienne « Les coups de la vie ». Le message essentiel ici c’est de dire aux populations de ne pas se fier au ragots et rumeurs et que le vaccin est efficace et sûr.
This video aims to encourage people who are hesitant to get vaccinated against covid19. She is played by the actors of a famous Ivorian TV “Les coups de la vie”. The essential message here is to tell people not to trust gossip and rumors and that the vaccine is effective and safe.
This is an interactive game from American University that helps you learn how to spot COVID-19 misinformation and disinformation. The game displays various news articles, social media posts, etc. and you will then determine if it is a trustworthy source or false/misleading.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.