Social Media

This is a curated collection of tools and materials that can guide and provide examples on how to understand, track, address COVID-19 using social media.

June 17, 2024

CCP Campaign Helps Increase COVID Vaccination Rates in Nigeria

Reports and Studies

Blog post on how an SBC campaign helped increase COVID-19 vaccination rates in Nigeria. Since CCP-led Breakthrough ACTION began a COVID-19 vaccination awareness campaign in Nigeria, vaccination rates have increased by 75 percent.

E Get Why TV Spots

SBC CampaignTV spotsVideo

“E Get Why” (There is a Reason) TV spots explain the importance of vaccinating against COVID-19 and taking preventive steps like washing your hands and testing when you are sick.

May 29, 2024

Resources for integrating COVID-19 vaccination into the Expanded Vaccination Program (EPI) in MALI

PostersRadio/Audio Spots

These posters, pamphlets and audio spots were developed by USAID, in collaboration with the National Center for Health Information, Education, and Communication(CNIECS), to ensure the integration of COVID-19 vaccination into routine activities.

May 22, 2024

Covid-19 Booster Shot Endorsement


This video was created by the Ministry of Health-Guyana and features Mr Khemraj Ramjattan, a politician endorsing the COVID-19 vaccines booster shots.

May 8, 2024

Safety and effectiveness of COVID-19 vaccinations during pregnancy


This video was created by the MOH-Guyana and features Dr. Rafi Rozan, Obstetrician and Gynecologist attached to the Georgetown Public Hospital (GPHC). He is sharing information on the Safety and Effectiveness of COVID-19 Vaccination during Pregnancy.

April 9, 2024

COVID-19 Vaccination Endorsements by Children in Guyana


The Ministry of Health Guyana developed three videos promoting vaccination by children.

February 12, 2024

COVID-19 Vaccination Series – FAQ (What are the risks of getting a booster?)

TV spotsVideo

COVID-19 vaccination series-FAQ developed by the Guyana Ministry of Health

February 6, 2024

Get Vaccinated Today: A Message from Healthcare Workers in Nigeria

TV spotsVideo

It is still important that we get vaccinated against COVID-19 and complete our doses. Vaccines are safe. Vaccines protect you and your family. Vaccines prevent the spread of infectious diseases from one person to the other.

November 17, 2023

Leon Seaton Jr. – Guyana National Swimmer: Message on COVID-19 in Guyana


This resource is a video message on COVID-19 booster doses. The message is from Leon Seaton Jr., a national swimmer from Guyana. The target audience is mainly youth. This video […]

Posters to Promote COVID-19 Vaccination to Specific Groups in Mali


In support of national authorities, BA-Mali with the Risk Communication Thematic Group has developed 4 posters for specific groups such as pregnant women, breastfeeding women, the elderly, and children and […]

October 6, 2023

Protecting Families Through Routine Immunization: A Message from Dr. Miracle Ogbu

Radio/Audio SpotsVideo

Dr. Miracle Ogbu, Ebonyi State Emergency Routine Immunization Coordinating Committee (SERICC) Coordinator, urges us to protect ourselves and our children by ensuring we get immunized/vaccinated against vaccine-preventable diseases.

September 19, 2023

Mozambique Test 2 Treat Campaign Materials

InfographicsPostersSBC CampaignStrategies

COVID-19 is not completely over yet, so these material draw attention to the symptoms of COVID so that people can go to the health unit to get tested in case of any symptoms and if positive, get treatment straight away if they have not passed five days.

September 7, 2023

5 Inspiring Covid-19 Marketing Campaigns


Five noteworthy marketing campaigns about COVID-19 you should know about.

Liberia ‘Healthy Life’ Campaign

PostersRadio/Audio SpotsSBC Campaign

Since 2021, Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs, has worked in close partnership with the Liberia Ministry of Health to develop COVID-19 communication materials. Many of the materials have been developed under the larger umbrella health campaign “Healthy Life”, while other materials have been developed for specific campaign surges.

August 4, 2023

Influencer and boxer Alcinda vaccine promotion video

SBC CampaignTV spotsVideo

Influencer and boxer Alcinda vaccine promotion video