Social Media

This is a curated collection of tools and materials that can guide and provide examples on how to understand, track, address COVID-19 using social media.

June 6, 2023

Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

Reports and StudiesStrategies

Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.

Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.

March 29, 2023

COVID-19 Vaccine: What Parents Need to Know

TV spotsVideo

This public service announcement focuses on informing parents about the vaccination campaign for 5-11 years old children in Bangladesh and how they can register their children for vaccination.

March 28, 2023

Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

SBC CampaignVideo

Breakthrough ACTION Philippines partnered with three online communities for moms to prompt discussion around COVID-19 vaccines. BA and partners in the Philippines created social media posts and an online talk show that addresses myths, misconceptions and misinformation about COVID-19 vaccines.

“KwentoSerye” – an online conversation with teens!


Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available.

Three things to know about COVID-19 vaccination for children

TV spotsVideo

This public service announcement focuses on the three things parents should know about regarding the COVID-19 vaccination for children.

March 27, 2023

Taking all doses of COVID-19 vaccines

TV spotsVideo

This public service announcement highlights the importance of staying up-to-date with COVID-19 vaccines, including boosters, to bolster waning immunity and reap the full benefits of vaccines.

March 23, 2023

@One Vax Two Lives COVID-19 Vaccine Promotion for Pregnant Women

This is an Instagram account from University of Washington Health promoting COVID-19 vaccines for pregnant women.

March 10, 2023

COVID-19 Communication Network (CCN) Promotion Video


This short promotional video shares about the COVID-19 Communication Network website resources with a testimonial of a user.

Public Service Announcement on Child Vaccination in Bangladesh

TV spotsVideo

This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.

March 8, 2023

Testimonials from community leaders on the awareness activities against COVID-19 carried out by Breakthrough ACTION Mali


Breakthrough ACTION Mali conducted advocacy and mobilization, awareness-raising and community engagement activities for several months in the capital of Bamako but also in the regions. These activities have been proven by the various testimonies of government, community and religious leaders.

February 22, 2023

COVID-19 Videos

TV spotsVideo

Dans le cadre de la lutte contre la COVID-19, Breakthrough ACTION Côte d’Ivoire a développé des spots en français et quatre langues locales pour sensibiliser les populations.

February 16, 2023

COVID-19 and pregnancy: Staying safe, giving birth and getting vaccinated: What we know about safe pregnancy in the pandemic’s fourth year

News and UpdatesReports and Studies

With the COVID-19 pandemic entering its fourth year, we asked UNICEF health experts to explain what we now know about the best ways for pregnant women to protect themselves and their babies.

Follow Who Know Road TV Spots

TV spotsVideo

The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.

January 20, 2023

Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan

Reports and StudiesTestimonialsTV spotsVideo

To address the widening gap between mental health needs and the availability of mental health care professionals, Dr. Helal Uddin Ahmed, Assistant Professor of Child Adolescent and Family Psychiatry, National Institute of Mental Health worked with Breakthrough ACTION to develop a standard operating procedure for mental health and psychological support call centers.

Sierra Leone COVID-19 Big Idea of the Week Campaign

SBC Campaign

The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.