Social Media

This is a curated collection of tools and materials that can guide and provide examples on how to understand, track, address COVID-19 using social media.

April 9, 2024

COVID-19 Vaccination Endorsements by Children in Guyana


The Ministry of Health Guyana developed three videos promoting vaccination by children.

February 12, 2024

COVID-19 Vaccination Series – FAQ (What are the risks of getting a booster?)

TV spotsVideo

COVID-19 vaccination series-FAQ developed by the Guyana Ministry of Health

February 6, 2024

Get Vaccinated Today: A Message from Healthcare Workers in Nigeria

TV spotsVideo

It is still important that we get vaccinated against COVID-19 and complete our doses. Vaccines are safe. Vaccines protect you and your family. Vaccines prevent the spread of infectious diseases from one person to the other.

November 17, 2023

Leon Seaton Jr. – Guyana National Swimmer: Message on COVID-19 in Guyana


This resource is a video message on COVID-19 booster doses. The message is from Leon Seaton Jr., a national swimmer from Guyana. The target audience is mainly youth. This video […]

Posters to Promote COVID-19 Vaccination to Specific Groups in Mali


In support of national authorities, BA-Mali with the Risk Communication Thematic Group has developed 4 posters for specific groups such as pregnant women, breastfeeding women, the elderly, and children and […]

October 6, 2023

Protecting Families Through Routine Immunization: A Message from Dr. Miracle Ogbu

Radio/Audio SpotsVideo

Dr. Miracle Ogbu, Ebonyi State Emergency Routine Immunization Coordinating Committee (SERICC) Coordinator, urges us to protect ourselves and our children by ensuring we get immunized/vaccinated against vaccine-preventable diseases.

September 19, 2023

Mozambique Test 2 Treat Campaign Materials

InfographicsPostersSBC CampaignStrategies

COVID-19 is not completely over yet, so these material draw attention to the symptoms of COVID so that people can go to the health unit to get tested in case of any symptoms and if positive, get treatment straight away if they have not passed five days.

September 7, 2023

5 Inspiring Covid-19 Marketing Campaigns


Five noteworthy marketing campaigns about COVID-19 you should know about.

Liberia ‘Healthy Life’ Campaign

PostersRadio/Audio SpotsSBC Campaign

Since 2021, Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs, has worked in close partnership with the Liberia Ministry of Health to develop COVID-19 communication materials. Many of the materials have been developed under the larger umbrella health campaign “Healthy Life”, while other materials have been developed for specific campaign surges.

August 4, 2023

Influencer and boxer Alcinda vaccine promotion video

SBC CampaignTV spotsVideo

Influencer and boxer Alcinda vaccine promotion video

July 14, 2023

Vaccine influencers video: Aires, Humberto, Wazimbo and Dany Ripanga

TV spotsVideo

Digital influencers get vaccinated and appeal to the community over 18 years old to take the COVID-19 booster shot.

June 13, 2023

Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

Reports and StudiesStrategies

Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.

Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.

March 29, 2023

COVID-19 Vaccine: What Parents Need to Know

TV spotsVideo

This public service announcement focuses on informing parents about the vaccination campaign for 5-11 years old children in Bangladesh and how they can register their children for vaccination.

March 28, 2023

Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

SBC CampaignVideo

Breakthrough ACTION Philippines partnered with three online communities for moms to prompt discussion around COVID-19 vaccines. BA and partners in the Philippines created social media posts and an online talk show that addresses myths, misconceptions and misinformation about COVID-19 vaccines.

“KwentoSerye” – an online conversation with teens!


Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available.