Using Social Media to Disseminate COVID-19 Information

This technical brief details the steps and considerations programs can take to develop an overarching social media strategy to disseminate COVID-19 messages and combat misinformation. This document also provides a list of relevant tools and resources for implementation.

Source: Using Social Media to Disseminate COVID-19 Information

    Playbook for Physical Distancing

    Playbook for Pandemic Response, an initiative led by Final Mile, is a real time documentation of strategies and solutions impacting behavioral outcomes critical to pandemic response that can immediately be used by a variety of stakeholders.

    This particular playbook addresses behavioral challenges with respect to physical (not social) distancing.

    Source: Playbook for Physical Distancing

      Playbook for Mask Use

      Playbook for Pandemic Response, an initiative led by Final Mile, is a real time documentation of strategies and solutions impacting behavioral outcomes critical to pandemic response that can immediately be used by a variety of stakeholders. This particular playbook addresses mask usage.

      Source: Playbook for Mask Use

        Creating a Real-Time Rumor Management System: Technical Brief

        This document includes important considerations and resources to support country programs in creating a functional rumor management system, enabling two-way communication with affected communities. It also includes guidance on obtaining feedback from communities on their beliefs (including rumors, misinformation, and disinformation), disseminating accurate information, and monitoring these approaches. Implementing this system while maintaining physical distancing is particularly important during the COVID-19 pandemic.

        Source: Creating a Real-Time Rumor Management System: Technical Brief

          Socially Marginalized Groups and COVID-19: Technical Brief

          This Technical Brief looks at how social inequalities influence people’s experiences with and needs during COVID-19. It offers recommendations on how to integrate the needs of socially marginalized groups into the COVID-19 response.

          Source: Socially Marginalized Groups and COVID-19: Technical Brief

            Using SMS and IVR-Surveys During COVID-19: Technical Brief

            This technical brief is intended to serve as guidance for systematically administering Short Message Service (SMS) and Interactive Voice Response (IVR)-based surveys to collect data1 from a stratified sample of participants. The brief includes a number of reference documents and resource people to contact for additional information.

            This document is not intended to guide push or blast messaging, or opt-in texting to a short code. It is important to distinguish between SMS and IVR efforts that push or disseminate information or educational messages or collect data from opt-in self-selecting samples.

            Source: Using SMS and IVR-Surveys During COVID-19: Technical Brief

              Considerations and Principles for Shielding People at High Risk of Severe Outcomes from COVID-19

              This brief considers the rationale for shielding individuals at high risk of severe disease or death from COVID-19 in low and middle-income countries.

              It provides an overview of proposed approaches to shielding, discusses the categories of individuals who may be identified for shielding, and outlines the likely difficulties of these measures and ways to mitigate them. It is noted that the authors are not aware of any precedent for targeted shielding of specific groups in low- and middle-income countries during this or any other outbreak. As such, shielding as an approach is untested.

              The authors attempt to provide considerations regarding the feasibility and challenges of this approach, particularly in low- and middle-income settings. Decisions on shielding, they write, will need to pay particular attention to the local socio-economic context, be made in collaboration with local actors, and be continually adapted in light of emerging evidence about the approach’s effectiveness, the characteristics of the COVID-19 and the trajectories of the outbreaks.

              Source: Considerations and Principles for Shielding People at High Risk of Severe Outcomes from COVID-19

                Integrating Gender in the COVID-19 RCCE Response – Technical Brief

                Integrating gender into the COVID-19 risk communication and community engagement (RCCE) response demands consideration of how gender norms and roles, as well as inequitable power dynamics and decision-making, influence people’s experiences and needs at all stages. This technical brief provides practical recommendations to integrate gender across the six pillars of the RCCE response.

                Source: Integrating Gender in the COVID-19 RCCE Response – Technical Brief

                  Guidance on SBC for Family Planning During COVID-19

                  This short guide includes important considerations, messages, and resources to support country programs in adapting their FP/RH-focused SBC programming in response to the challenges presented by COVID-19. Program adaptations and messaging should be adapted in line with country context, available services, and local government response, including that of coordinating bodies responsible for COVID19 risk communication and community engagement efforts.

                  Source: Guidance of SBC for Family Planning During COVID-19

                  Conseils Sur Le Changement Social Et De Comportement Pour La Planification Familiale Pendant Le Covid-19

                  Orientación Sobre El Cambio Social Y De Comportamiento Para La Planificación Familiar Durante El COVID-19

                    Disrupting COVID-19 Stigma – Technical Brief

                    This short guide includes important considerations and resources to support country programs in recognizing and working to reduce stigma around COVID-19.

                    Source: Disrupting COVID-19 Stigma – Technical Brief