COVID-19 SBC Message Guide

Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.

Source: COVID-19 SBC Message Guide

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Supporting COVID-19 Mitigation

USAID and other organizations partnered with Impact Credit Solution (ICS) to mobilize a US$40 million fund to provide short-term financing to Indonesia’s healthcare providers and essential goods transportation companies. These short term loans will help these companies maintain their operations during the ongoing COVID-19 pandemic, which has both made them more important than ever while plunging them into financial duress.

Source: Supporting COVID-19 Mitigation

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    COVID-19 Vaccination Radio Campaign – Phase 2

    The Radio Spot are used to convince South Sudanese people to get the COVID-19 vaccine shot despite the current barriers driving vaccine hesitancy.

    Source: COVID-19 Vaccination Radio Campaign- Phase 2

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    SIAP Radio Campaign – Adlibs Template

    Adlibs for Radio Campaign – SIAP Campaign tools.

    Source: SIAP Radio Campaign – Adlibs Template

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    USAID’s Response to the COVID-19 Pandemic in Burkina Faso – Issue 4

    This is the fourth issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (March 2022). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.

    Newsletter in English

    Bulletin en français

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      Emphasizing the Positive: the Aspirational Communication Model

      According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.

      The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.

      Source: Emphasizing the Positive: the Aspirational Communication Model

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