USAID’s Response to the COVID-19 Pandemic in Burkina Faso – Issue 4

This is the fourth issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (March 2022). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.

Newsletter in English

Bulletin en français

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    Emphasizing the Positive: the Aspirational Communication Model

    According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.

    The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.

    Source: Emphasizing the Positive: the Aspirational Communication Model

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      How to Conduct a Rapid Community Assessment

      Rapid community assessment (RCA) is a process for quickly collecting community insights about a public health issue in order to inform program design. The assessment involves reviewing existing data and conducting community-based interviews, listening sessions, observations, social listening, and surveys.

      The Centers for Disease Control and Prevention (CDC) is pleased to share an assessment guide and tools for those who wish to better understand their community’s needs regarding COVID-19 vaccine acceptance and uptake among adults, adolescents, and children.

      Source: How to Conduct a Rapid Community Assessment

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        Rumor Tracking & Management Guide

        The rumor tracking and management guide developed to address collected COVID-19 rumors through development of the factsheet.

        Source: Rumor Tracking & Management Guide

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        COVID-19 Vaccine Confidence Social Media Toolkit

        After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

        This toolkit is also available in SwahiliLuganda, and Nigerian Pidgin English.

        Source: COVID-19 Vaccine Confidence Social Media Toolkit

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          Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

          This document is written for humanitarian or public health organizations as well as national governments seeking to document rumors in a systematic and dynamic fashion.

          First, the document provides an overview of the role of rumors in a public health or humanitarian emergency, followed by a summary of the community-based approach taken by Breakthrough ACTION during the COVID-19 pandemic.

          Finally, the guide lays out an application of this approach using the District Health Information System 2 (DHIS2) open source software platform, including an overview of a pre-configured metadata package that can be installed on a new DHIS2 system or imported to an existing system.

          While this guide and the associated DHIS2 package were developed for COVID-19, rumors play a role in a variety of public health issues. Real-time monitoring of rumors thus provides a unique opportunity for dynamic two-way communication with communities.

          Source: Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

          Pre-Configured Metadata Package [ZIP]

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