This technical brief details the steps and considerations programs can take to develop an overarching social media strategy to disseminate COVID-19 messages and combat misinformation. This document also provides a list of relevant tools and resources for implementation.
Playbook for Pandemic Response, an initiative led by Final Mile, is a real time documentation of strategies and solutions impacting behavioral outcomes critical to pandemic response that can immediately be used by a variety of stakeholders.
This particular playbook addresses behavioral challenges with respect to physical (not social) distancing.
Source: Playbook for Physical Distancing
Playbook for Pandemic Response, an initiative led by Final Mile, is a real time documentation of strategies and solutions impacting behavioral outcomes critical to pandemic response that can immediately be used by a variety of stakeholders. This particular playbook addresses mask usage.
Source: Playbook for Mask Use
This document includes important considerations and resources to support country programs in creating a functional rumor management system, enabling two-way communication with affected communities. It also includes guidance on obtaining feedback from communities on their beliefs (including rumors, misinformation, and disinformation), disseminating accurate information, and monitoring these approaches. Implementing this system while maintaining physical distancing is particularly important during the COVID-19 pandemic.
This Technical Brief looks at how social inequalities influence people’s experiences with and needs during COVID-19. It offers recommendations on how to integrate the needs of socially marginalized groups into the COVID-19 response.
This technical brief is intended to serve as guidance for systematically administering Short Message Service (SMS) and Interactive Voice Response (IVR)-based surveys to collect data1 from a stratified sample of participants. The brief includes a number of reference documents and resource people to contact for additional information.
This document is not intended to guide push or blast messaging, or opt-in texting to a short code. It is important to distinguish between SMS and IVR efforts that push or disseminate information or educational messages or collect data from opt-in self-selecting samples.
This brief considers the rationale for shielding individuals at high risk of severe disease or death from COVID-19 in low and middle-income countries.
It provides an overview of proposed approaches to shielding, discusses the categories of individuals who may be identified for shielding, and outlines the likely difficulties of these measures and ways to mitigate them. It is noted that the authors are not aware of any precedent for targeted shielding of specific groups in low- and middle-income countries during this or any other outbreak. As such, shielding as an approach is untested.
The authors attempt to provide considerations regarding the feasibility and challenges of this approach, particularly in low- and middle-income settings. Decisions on shielding, they write, will need to pay particular attention to the local socio-economic context, be made in collaboration with local actors, and be continually adapted in light of emerging evidence about the approach’s effectiveness, the characteristics of the COVID-19 and the trajectories of the outbreaks.
Integrating gender into the COVID-19 risk communication and community engagement (RCCE) response demands consideration of how gender norms and roles, as well as inequitable power dynamics and decision-making, influence people’s experiences and needs at all stages. This technical brief provides practical recommendations to integrate gender across the six pillars of the RCCE response.
This short guide includes important considerations, messages, and resources to support country programs in adapting their FP/RH-focused SBC programming in response to the challenges presented by COVID-19. Program adaptations and messaging should be adapted in line with country context, available services, and local government response, including that of coordinating bodies responsible for COVID19 risk communication and community engagement efforts.
This short guide includes important considerations and resources to support country programs in recognizing and working to reduce stigma around COVID-19.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.