This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.
Source: Public Service Announcement on Child Vaccination in Bangladesh
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Three videos were developed to be used as online tutorials for using the Community Engagement Kits developed by Breakthrough ACTION Indonesia.
The videos is intended for health workers, cadres, volunteers, elderly caregivers and other change agents. They are intended to help strengthen their Interpersonal Communication skills (IPC) by using the community engagement kits (Flip Chart and cue cards) for COVID-19 Vaccination promotion and education. The videos combine live action footage, animation, graphics, text, and audio to create a multi-sensory learning experience.
All the content and messages are the standard messages as approved by the government of Indonesia, and have been pre-tested with the intended audiences/users. Subtitles are included to help with comprehension of the dialogue especially for people with some disabilities.
Details:
Video one is an introduction to how to use CE Kits (flip chart and cue cards) as well as an explanation regarding the structure of each part.
Video two teaches skills on interpersonal communication such as open questions, delivery key messages, and how to use probing to better understand the audience’s concerns.
Video three explains examples of ice breakers that can help people to get through difficulties in starting a session or discussion on a specific topic.
Source: Video Tutorial for using community engagement kits on COVID-19 Vaccination
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This COVID-19 flyer was developed to increase knowledge about booster doses among the general public, especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.
Source: Facts About COVID-19 Booster Doses
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This is a tweet from the Maryland Department of Health explaining that if you test positive for COVID-19, then you should contact your doctor about receiving treatment options like antiviral medications.
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This is a tweet from the Maryland Department of Health encouraging people (especially seniors) to get their COVID-19 bivalent booster because immunity from the vaccines wanes over time.
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The SIAP Campaign is entering the second phase of campaign, Tactical Phase.
One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).
The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.
This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.
Source: Public Service Advertisement (PSA) Tactical 1 – Elderly
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BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.
This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.
The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.
Source: Video Choreography SIAP- General Population Version
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The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.
As part of the SIAP campaign, the Elderly hero competition uses an approach “from the elderly to the elderly” encouraging their fellow elderly the get full dose of COVID-19 vaccination and overcome challenges to get vaccinated.
The SIAP Elderly Hero Competition, which was held from March to the end of April 2022, succeeded in capturing 529 elderly people from 10 regencies/cities, namely Dumai City and Kampar Regency (Riau), Pasuruan Regency and Lumajang Regency (East Java), Kubu Raya Regency and North Kayong Regency. (West Kalimantan), Sinjai and Bantaeng regencies (South Sulawesi), and Kupang and South Central Timor (NTT) regencies. The elderly candidates were obtained by registering themselves voluntarily, searching from health center data, or searching directly from house to house.
From hundreds of candidates, the competition has chosen 10 elderly heroes. These ten figures has carry out a series of socialization of the complete dose COVID-19 vaccination through talk shows on local district/city radio, IG Live campaigns and social media through collaboration with local influencers, as well as holding sharing sessions at several community events.
Source: Elderly Heroes Competition – Tools and Media (Talk show, social and news media)
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
