Social and Behavior Change Campaigns
This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.
March 2, 2023
BIDA Kid in Muslim Communities
Breakthrough ACTION Philippines, in partnership with the Ministry of Basic, Higher and Technical Education (MBHTE) and UNICEF, created an adaptation of the BIDA Kid print materials to better resonate with the Muslim communities in the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM).
February 16, 2023
Peer Referral Cards
This card is used to refer clients to get vaccinated at the healthcare facility closest to them.
Take Your ARVs and Complete Your COVID-19 Vaccination to Stay Protected
This poster encourages people living with HIV to take their anti-retroviral drugs and get vaccinated to stay protected. It also has variations in Hausa, Igbo, Pidgin, and Yoruba.
January 20, 2023
Sierra Leone COVID-19 Big Idea of the Week Campaign
The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.
Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.
January 9, 2023
Facts About COVID-19 Vaccination for Pregnant Women
This leaflet was developed by Ghana Health Service and Breakthrough ACTION, with key messages about COVID-19 vaccination for pregnant women. It contains Frequently Asked Questions(FAQs) with basic answers to serve as a reference for health workers, and other community members, especially pregnant women to increase knowledge of COVID-19 vaccination for pregnant women.
Facts About COVID-19 Booster Doses
This COVID-19 flyer was developed to increase knowledge about booster doses among the general public, especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.
December 12, 2022
Guinea COVID-19 Vaccines (COVAX) Materials 2021
This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.
Guinea COVID-19 Vaccines (ARP) Materials 2021
This folder includes Breakthrough ACTION Guinea’s COVID-19 ARP vaccination campaign materials including three audio spots (each in seven languages).
November 23, 2022
COVID-19 Prevention Campaign
Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism.
COVID-19 Vaccine Promotion
Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.
October 21, 2022
COVID-19 Vaccine Promotion Billboard
This is a COVID-19 Billboard promoting vaccination in Niamey. It explains to local Nigerians that they can choose between one of four available vaccines: Sinopharm, Johnson & Johnson, Pfizer, and Sinovac.
October 14, 2022
Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me
This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.
September 28, 2022
Breakthrough ACTION for COVID-19 campaign through Pharmacies Network
JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
Conversation between brothers in law 2
If someone is infected with the coronavirus, there is no reason to panic. Maintain social distance, wash your hands repeatedly with soap, wear your mask properly and don’t listen to rumors.
VACINA DE REFORÇO – para vacina com mais de 6 meses completa
O vídeo incentiva a comunidade que ja tomou a vacina há mais de 6 meses a toma da vacina de reforço.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
