Social and Behavior Change Campaigns
This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.
May 6, 2022
Spreading good vibes and vaccine confidence up to the last mile
Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities.
Millions of Filipino children are ready to go back to school safely with the help of BIDA Kid
BIDA Kid is a campaign designed to support children’s healthy and safe return to schools in the Philippines. The Department of Education, Department of Health, and USAID partnered together to integrate COVID-19 prevention behaviors messaging into a TV spot, jingle, and print materials to help promote learning-conducive and pandemic-responsive schools that prioritize health and safety at all times.
April 21, 2022
Lembar Balik COVID-19 (Community Engagement Kit)
This flipchart is a tool intended for Facilitators to help provide information, education, and advice regarding COVID-19 vaccination especially the elderly (elderly) and the general population who have not completed their vaccination dose.
March 28, 2022
Video and banners to encourage mask wearing and physical distancing during Ireecha
Video (Telugu with English subtitles) and 2 banners (Telugu) encouraging masking and physical distancing during Ireecha.
Addressing Vaccine Hesitancy in Nigeria digital campaign
A Digital Social and Behavior Change Communication Campaign in Bauchi and Sokoto States, Nigeria, in collaboration with the Bill & Melinda Gates Foundation (BMGF) partners: MC Saatchi, Upswell, George Washington University, Syndani Initiative and ID Africa. This includes videos, social media posts.
March 21, 2022
Ginger Ale Can’t Cure COVID
This is a social media post from Baltimore City Health Department stating that although ginger ale can help settle an upset stomach, it’s not a substitute from getting the vaccine.
March 11, 2022
Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly
In general, this book aims to provide implementation guidance to accelerate access for elderly to COVID-19 vaccination, through Communications Campaign and Community involvement activity. This book specifically aims to be a guide for preparing campaign and community involvement plans for COVID-19 Program manager, communications manager and other related stakeholder that contribute
to increase the outreach of messages for elderly COVID-19 vaccination.
March 4, 2022
Behind the Masks Campaign: The hidden impact of COVID-19 mental health campaign
Behind the Mask is a statewide initiative to promote mental health services for Mississippians during the COVID-19 pandemic. The statewide campaign is funded through a grant from the Substance Abuse and Mental Health Services Administration (SAMHSA).
February 25, 2022
COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials
These video clips are short documentaries on “Voices” for COVID-19 vaccines and testimonials from “Satisfied Clients”. The videos feature influential institutional, community, and religious leaders speaking about the safety and benefits of the COVID-19 vaccines, and spearheading efforts to address vaccine rumors, misinformation, and hesitancy.
Ghana COVID-19 Vaccine Campaign Song
This a 3-minute Ghana COVID-19 campaign song, “Protect yourself, protect your family. Get vaccinated Now!”, produced by an influential Ghanaian music celebrity and COVID-19 ambassador, and supported by Breakthrough ACTION, promotes compliance with COVID-19 safety protocols and creates awareness and uptake of COVID-19 vaccines among the general population, including pregnant women, and persons aged 15 years and above, while addressing crosscutting vaccine misinformation, myths and rumors. The song is produced in Twi, and interspersed with three other languages- English, Ewe and Ga.
February 16, 2022
COVID-19 and its Variant Banner
This banner is for the general public to explain that South Sudan now has vaccines. This vaccine is free of cost and for anyone over 18. The banner was created by UNICEF in coordination with WHO, Health Pooled Fund South Sudan and GAVI Vaccine Alliance.
February 2, 2022
Me Jababdar/I’m Responsible Campaign
The I’m Responsible Campaign includes posters, social media for the general public, women and pregnant women to reinforce key COVID-19 Prevention Behaviors implemented by Maharashtra State in India. The materials are in Hindi.
January 28, 2022
Translink launches Wearing is Caring Campaign
TransLink is today launching a new campaign aimed at promoting the use of face coverings and non-medical masks on Metro Vancouver’s transit system. As part of the ‘Wearing is Caring’ campaign, more than 15,000 TransLink branded masks will be handed out at key transit hubs over coming weeks.
Street teams will be positioned at random locations across the system and customers may find they’re especially easy to spot when accompanied by TransLink’s new mask-wearing bus. The @TransLinkNews Twitter account will share the location and times on the day of each giveaway.
‘Vaccination Is’ Campaign for Refugees
We worked with IDEO.org, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.
January 12, 2022
Cote d’Ivoire COVID-19 Campaign Prevention Materials
These materials, al produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with its government partners as part of a broader campaign to promote COVID-19 prevention behaviors and address COVID-19 related stigma.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
