Social and Behavior Change Campaigns
This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.
August 16, 2022
COVID-19 Vaccination Radio Campaign – Phase 2
The Radio Spot are used to convince South Sudanese people to get the COVID-19 vaccine shot despite the current barriers driving vaccine hesitancy.
August 15, 2022
Video Choreography SIAP – General Population Version
BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.
This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.
We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas
We all have to stay ready. Only together can we win against COVID-19.
Elderly Heroes Competition – Tools and Media (Talk show, social and news media)
The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.
July 12, 2022
Collaboration in COVID-19 Prevention
This is a collection of videos, in Portuguese, about COVID-19 prevention.
Social Media Campaign Targeting Elderly Caregivers
Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.
SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform
This is a SIAP Campaign Strategic Objective to provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
July 11, 2022
COVID-19 Prevention and Vaccine Promotion Spot – Alif Naaba
This COVID-19 vaccine promotion TV and radio spot features Alif Naaba, a renowned Burkinabe music artist.
COVID-19 Prevention and Vaccine Promotion Spot – Sana Bob
This COVID-19 vaccine promotion TV and radio spot features Sana Bob, a popular Burkinabe reggae music artist. This spot is in Moore.
June 30, 2022
A COVID-19 ainda não acabou
Cartaz dirigido a adolescentes e Jovens dentro da Escola incentiva os jovens a colaborar na prevenção da covid tanto na escola como em casa.
June 7, 2022
Cote d’Ivoire Easter COVID ‘Vaccinate Before Travel’ Campaign
In Côte d’Ivoire, this news report shares about an innovative strategy to accelerate COVID-19 vaccination coverage through targeting Easter travelers. Easter is a time of heavy travel; regional celebrations known as Paquinou are organized. Large public gatherings/mass movement make this a high-risk period for transmission. the center of the country.
The strategy promoted ‘vaccinate before travel’ and included pop up vaccination promotion to encourage travelers to get vaccinated before traveling. This link includes a campaign report, a TV News report and Campaign images.
June 2, 2022
COVID-19 Campaign for Health Care Workers in Nigeria
On this website, you’ll find creative content to use in COVID-19 vaccine campaigns for healthcare workers. From testimonials to memes and comic-strip illustrations, there are many content types and styles to work with.
Public service Advertisement (PSA) SIAP Campaign – Tactical
30 second TV spot Tematic PSA for SIAP Campaign (Semangat dapat Vaksinasi Lengkap). SIAP Campaign is under BA Indonesia Project with the Ministry of Heath, of Indonesia.
May 31, 2022
Jingle SIAP Campaign
Jingle SIAP is produced as the Campaign identity.
It is a fun and up beat music with lyric that resonates the Vaccination Messages.
SIAP means ready to get complete dose of vacination (Semangat dapat vaksinasi lengkap)
It is aired in radio spots and used for various community events to encurage people to get vaccinated or completed their dose of vaccination.
May 6, 2022
Spreading good vibes and vaccine confidence up to the last mile
Get Vaxxed for Good Vibes is a USAID-supported campaign to help the Department of Health in the Philippines advance COVID prevention and vaccine confidence for at-risk populations in rural and semi-urban communities.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
