Social and Behavior Change Campaigns
This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.
November 23, 2022
COVID-19 Prevention Campaign
Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism.
COVID-19 Vaccine Promotion
Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.
October 21, 2022
COVID-19 Vaccine Promotion Billboard
This is a COVID-19 Billboard promoting vaccination in Niamey. It explains to local Nigerians that they can choose between one of four available vaccines: Sinopharm, Johnson & Johnson, Pfizer, and Sinovac.
October 18, 2022
COVID-19 vaccination song, caravans and testimonials
This video shows the COVID-19 vaccination song, caravans in various areas with young people and testimonials from the performers to promote vaccination.
COVID-19 Song and Caravan Video
This video shares a vaccination campaign song and caravan that reaches out to young people in Mozambique. It includes youth testimonials about why to vaccinate.
October 14, 2022
Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me
This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.
September 28, 2022
Breakthrough ACTION for COVID-19 campaign through Pharmacies Network
JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
Conversation between brothers in law 2
If someone is infected with the coronavirus, there is no reason to panic. Maintain social distance, wash your hands repeatedly with soap, wear your mask properly and don’t listen to rumors.
VACINA DE REFORÇO – para vacina com mais de 6 meses completa
O vídeo incentiva a comunidade que ja tomou a vacina há mais de 6 meses a toma da vacina de reforço.
M. M. VACINA DE FORÇO – levar de cartão de negócios, REFORÇO, por Puto Aires
O poster incentivando a aderência a vacina de reforço a todas as pessoas que ja tomaram a vacina ha mais de 6 meses.
M50 (VÁLIDO) VACINA REFORÇO – aumento do aumento da imunidade por Neyma Nacimo
O poster incentiva a comunidade a tomar a vacina de reforço através do testemunho dos influenciadores digitais.
September 26, 2022
Relance Vaccination Kaffrine – Évènement pilot
Le 22 juillet, le district de Kaffrine a effectué le lancement régional de la région de Kaffrine. La cérémonie a eu lieu à Nganda avec la participation d’une forte délégation de l’USAID Senegal. Pour l’occasion des supports comme des banderoles, des Kakémonos, des Tee-shirts, lacostes et casquette ont été produits et distribués.
September 22, 2022
Conversation between brothers in law 1
If you go outside, maintain social distance, wash your hands repeatedly with soap, wear your mask properly, and don’t listen to rumors.
September 21, 2022
La Voz de los Religiosos Guatemala March-April 2022
The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.
Public Service Advertisement (PSA) Tactical 1 – Elderly
The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
