Social and Behavior Change Campaigns

This is a collection of communication materials (all types of media), tools and resources for social and behavior change to address the COVID-19 pandemic.

March 2, 2023

BIDA Kid in Muslim Communities

PamphletPostersSBC Campaign

Breakthrough ACTION Philippines, in partnership with the Ministry of Basic, Higher and Technical Education (MBHTE) and UNICEF, created an adaptation of the BIDA Kid print materials to better resonate with the Muslim communities in the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM).

February 16, 2023

Peer Referral Cards

SBC Campaign

This card is used to refer clients to get vaccinated at the healthcare facility closest to them.

Take Your ARVs and Complete Your COVID-19 Vaccination to Stay Protected

PostersSBC Campaign

This poster encourages people living with HIV to take their anti-retroviral drugs and get vaccinated to stay protected. It also has variations in Hausa, Igbo, Pidgin, and Yoruba.

January 20, 2023

Sierra Leone COVID-19 Big Idea of the Week Campaign

SBC Campaign

The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

January 9, 2023

Facts About COVID-19 Vaccination for Pregnant Women

PostersSBC CampaignSBC Materials

This leaflet was developed by Ghana Health Service and Breakthrough ACTION, with key messages about COVID-19 vaccination for pregnant women. It contains Frequently Asked Questions(FAQs) with basic answers to serve as a reference for health workers, and other community members, especially pregnant women to increase knowledge of COVID-19 vaccination for pregnant women.

Facts About COVID-19 Booster Doses

Fact SheetPostersSBC CampaignSBC Materials

This COVID-19 flyer was developed to increase knowledge about booster doses among the general public, especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.

December 12, 2022

Guinea COVID-19 Vaccines (COVAX) Materials 2021

Radio/Audio SpotsSBC CampaignSBC MaterialsVideo

This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.

Guinea COVID-19 Vaccines (ARP) Materials 2021

Radio/Audio SpotsSBC CampaignSBC Materials

This folder includes Breakthrough ACTION Guinea’s COVID-19 ARP vaccination campaign materials including three audio spots (each in seven languages).

November 23, 2022

COVID-19 Prevention Campaign

PostersRadio/Audio SpotsSBC CampaignTV spotsVideo

Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism.

COVID-19 Vaccine Promotion

PostersRadio/Audio SpotsSBC CampaignTV spots

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.

October 21, 2022

COVID-19 Vaccine Promotion Billboard

SBC Campaign

This is a COVID-19 Billboard promoting vaccination in Niamey. It explains to local Nigerians that they can choose between one of four available vaccines: Sinopharm, Johnson & Johnson, Pfizer, and Sinovac.

October 14, 2022

Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

SBC CampaignTV spotsVideo

This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.

September 28, 2022

Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

PresentationSBC Campaign

JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.

Conversation between brothers in law 2

Radio/Audio SpotsSBC CampaignTV spotsVideo

If someone is infected with the coronavirus, there is no reason to panic. Maintain social distance, wash your hands repeatedly with soap, wear your mask properly and don’t listen to rumors.

VACINA DE REFORÇO – para vacina com mais de 6 meses completa

SBC CampaignTV spotsVideo

O vídeo incentiva a comunidade que ja tomou a vacina há mais de 6 meses a toma da vacina de reforço.

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