Presentation Archives - COVID-19 Communication Network

Social Media Campaign for COVID-19 Vaccination

January 19, 2023/in Presentation, SBC Materials, Social Media GERMAS, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia Indonesia Bahasa Indonesia COVID-19 Response, Entertainment Education, Vaccines Communities, General Public, Parents and Caregivers of Children, SBC Professionals/by Dian Rosdiana

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
Conducting SIAP jingle choreography competition through the young moms community and the general public.
Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

How to upload CCN Resources

November 22, 2022/in Presentation Johns Hopkins Center for Communication Programs Global Français COVID-19 Response, Risk Communication and Messaging General Public, SBC Professionals/by Larry Ngassa

This is a powerpoint who describes the process of uploading documents on CCN site.

Source: How to upload CCN Resources

Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

September 28, 2022/in Presentation, SBC Campaign GERMAS, Government of Indonesia, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, mClinica Pharmacy Solutions, United States Agency for International Development Indonesia Bahasa Indonesia Rumors and Misinformation, Vaccines Health Workers and Facilities, Pharmacists, Policy Makers, SBC Professionals/by Yessi Agustina

JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

Social and Behaviour Change Communication in a Disinformation Age: Nigeria Webinar

August 31, 2022/in Presentation, Video Johns Hopkins Center for Communication Programs Nigeria English Risk Communication and Messaging, Rumors and Misinformation SBC Professionals/by Shane Harper

Development Communications Network, in partnership with Health Promotion and Education (HPE) Alumni Association, are pleased to present to you a recording of a webinar on improving social and behaviour change communication with a special focus on the Africa region.

Source: Social and Behaviour Change Communication in a Disinformation Age: Nigeria Webinar

COVID-19 Vaccination Radio Campaign – Phase 2

August 16, 2022/in Presentation, Radio/Audio Spots, SBC Campaign, Technical Briefs ACE Media Group, Johns Hopkins Center for Communication Programs, Khangarue South Sudan English Vaccines General Public, Pregnant Women, SBC Professionals/by Nancy Elly

The Radio Spot are used to convince South Sudanese people to get the COVID-19 vaccine shot despite the current barriers driving vaccine hesitancy.

Source: COVID-19 Vaccination Radio Campaign- Phase 2

Elderly Heroes Competition – Tools and Media (Talk show, social and news media)

August 15, 2022/in News and Updates, Posters, Presentation, Radio/Audio Spots, Reports and Studies, SBC Campaign, SBC Materials, Social Media, Strategies, Technical Briefs, Testimonials, Toolkit, Tools, Training/Education, TV spots, Video Directorate of Health Promotion and Community Engagement, GERMAS, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, United States Agency for International Development Indonesia Bahasa Indonesia Engagement, Entertainment Education, Gender, Vaccines, Vulnerable Populations Communities, Elderly, General Public/by Yessi Agustina

The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.

As part of the SIAP campaign, the Elderly hero competition uses an approach “from the elderly to the elderly” encouraging their fellow elderly the get full dose of COVID-19 vaccination and overcome challenges to get vaccinated.

The SIAP Elderly Hero Competition, which was held from March to the end of April 2022, succeeded in capturing 529 elderly people from 10 regencies/cities, namely Dumai City and Kampar Regency (Riau), Pasuruan Regency and Lumajang Regency (East Java), Kubu Raya Regency and North Kayong Regency. (West Kalimantan), Sinjai and Bantaeng regencies (South Sulawesi), and Kupang and South Central Timor (NTT) regencies. The elderly candidates were obtained by registering themselves voluntarily, searching from health center data, or searching directly from house to house.

From hundreds of candidates, the competition has chosen 10 elderly heroes. These ten figures has carry out a series of socialization of the complete dose COVID-19 vaccination through talk shows on local district/city radio, IG Live campaigns and social media through collaboration with local influencers, as well as holding sharing sessions at several community events.

Source: Elderly Heroes Competition – Tools and Media (Talk show, social and news media)

Results For The Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

July 15, 2022/in Presentation, Reports and Studies GERMAS, Government of Indonesia, Johns Hopkins Center for Communication Programs, United States Agency for International Development Indonesia English COVID-19 Response, Vaccines General Public, Policy Makers, Researchers, SBC Professionals/by Yessi Agustina

BA COVID-19 Project Indonesia conducted a qualitative study on the perception on and hesitancy for the COVID-19 vaccine. This study aimed to understand the perception on and hesitancy for COVID-19 vaccination among unvaccinated people, the barriers and reasons for not receiving COVID-19 vaccination, sources of information and the comprehension of COVID-19 vaccination messages that have been received.

Source: Results Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

Social listening supports COVID-19 Communication response in the Philippines

April 1, 2022/in Fact Sheet, News and Updates, Presentation, Reports and Studies, Social Media Johns Hopkins Center for Communication Programs, Republic of the Philippines Department of Health Philippines English COVID-19 Response, Prevention, Risk Communication and Messaging, Rumors and Misinformation, Treatment, Vaccines Health Workers and Facilities, Policy Makers, Program Designers, Researchers, Response Organizations, SBC Professionals/by wpengine

USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

Source: Social listening supports COVID-19 Communication response in the Philippines

COVID-19 Vaccine Confidence Social Media Toolkit

April 1, 2022/in Fact Sheet, Presentation, Social Media, Technical Briefs, Toolkit CORE Group Africa, Global English, Kiswahili, Luganda, Pidgin Rumors and Misinformation, Vaccines General Public, Health Workers and Facilities, Journalists, Policy Makers, Response Organizations, SBC Professionals/by wpengine

After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

This toolkit is also available in Swahili, Luganda, and Nigerian Pidgin English.

Source: COVID-19 Vaccine Confidence Social Media Toolkit

Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

December 21, 2021/in Presentation, Strategies PATH Global, India, South Asia English Risk Communication and Messaging, Vaccines Response Organizations, SBC Professionals/by Shane Harper

The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

Source: Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination