Social Media Campaign for COVID-19 Vaccination

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

  1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
  2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
  3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
  4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

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    How to upload CCN Resources

    This is a powerpoint who describes the process of uploading documents on CCN site.

    Source: How to upload CCN Resources

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      Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

      JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
      The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

      This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

      The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

      Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

        Views 522

        Social and Behaviour Change Communication in a Disinformation Age: Nigeria Webinar

        Development Communications Network, in partnership with Health Promotion and Education (HPE) Alumni Association, are pleased to present to you a recording of a webinar on improving social and behaviour change communication with a special focus on the Africa region.

        Source: Social and Behaviour Change Communication in a Disinformation Age: Nigeria Webinar

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          COVID-19 Vaccination Radio Campaign – Phase 2

          The Radio Spot are used to convince South Sudanese people to get the COVID-19 vaccine shot despite the current barriers driving vaccine hesitancy.

          Source: COVID-19 Vaccination Radio Campaign- Phase 2

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            Results For The Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

            BA COVID-19 Project Indonesia conducted a qualitative study on the perception on and hesitancy for the COVID-19 vaccine.  This study aimed to understand the perception on and hesitancy for COVID-19 vaccination among unvaccinated people, the barriers and reasons for not receiving COVID-19 vaccination, sources of information and the comprehension of COVID-19 vaccination messages that have been received.

            Source: Results Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

              Views 445

              Social listening supports COVID-19 Communication response in the Philippines

              USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

              Source: Social listening supports COVID-19 Communication response in the Philippines

                Views 506

                COVID-19 Vaccine Confidence Social Media Toolkit

                After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

                This toolkit is also available in SwahiliLuganda, and Nigerian Pidgin English.

                Source: COVID-19 Vaccine Confidence Social Media Toolkit

                  Views 739

                  Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

                  The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

                  Source: Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

                    Views 278