5 Inspiring Covid-19 Marketing Campaigns

/in , , , /by

Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.

During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.

Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.

We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.

Source: 5 Inspiring Covid-19 Marketing Campaigns

Views 491

“KwentoSerye” – an online conversation with teens!

/in , , , , , /by

Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available. The teens shared how the pandemic has affected their mental health as well. A mental health expert from InTouch Community Services was invited to share tips on how the teens can take care of their mental health. 

Check out our episodes on COVID-19 lockdown and vaccination!

Source: “KwentoSerye” – an online conversation with teens!

Views 595

Mental Health GAP Intervention Guide

/in , /by

The ‘mhGAP Intervention Guide (mhGAP-IG) for mental, neurological and substance use (MNS) disorders in non-specialist health settings’ is for use by doctors, nurses, other health workers as well as health planners and managers. The Intervention Guide presents the integrated management of priority MNS conditions using algorithms for clinical decision making. Additionally, it comprises a streamlined and simplified clinical assessment that includes an algorithm for follow-up; modules on Essential Care and Practice, Psychoses, Child and Adolescent Mental and Behavioural Disorders and Disorders due to Substance Use.

Source: Mental Health GAP Intervention Guide

Views 348

SOP for Mental Health and Psychosocial Support Call Center

/in , , , /by

The Standard Operating Procedure (SOP) has been developed by Breakthrough ACTION to ensure a standardized service mechanism/protocol for the service providers at the Mental Health & Psychosocial Support (MHPSS) helplines, call centers, and telepsychology centers throughout the country.

Source: SOP for Mental Health and Psychosocial Support Call Center

Views 625

Mental Health Booklet for Teens

/in , , , , , , , , /by

Across the world, teens reported increased anxiety and depression during the COVID-19 pandemic. This booklet was designed by Breakthrough ACTION Philippines for Filipino teens in response to their stated need for mental health support and resources. Teens were involved in the content selection and design, and it was reviewed by several leading Filipino mental health therapists/practitioners who work with teens. It will be available in Tagalog and Bisaya shortly. It can also be found on our website for teens: https://malayaako.ph.

Source: Mental Health Booklet for Teens

    Views 565

    Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan

    /in , , , , , , , , , , , /by

    In Bangladesh, mental health challenges remain unmet due to a lack of awareness, a shortage of mental health professionals and various facilities. To address the widening gap between mental health needs and the availability of mental health care professionals, Dr. Helal Uddin Ahmed, Assistant Professor of Child Adolescent and Family Psychiatry, National Institute of Mental Health worked with Breakthrough ACTION to develop a standard operating procedure for mental health and psychological support call centers. In March 2022, in consultation with the Non-Communicable Disease Control and the National Institute of Mental Health, Breakthrough ACTION organized training sessions on the mental health gap action program and the standard operating procedure, to equip doctors and counselors with mental health counseling, screening, and management skills, ensuring improved quality of mental health services that are affordable and accessible to people.

    Source: Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan

      Views 533

      How is COVID-19 affecting parents’ mental health

      /in , , , , , /by

      Being a parent is a daily challenge and faced with the realities of COVID 19, social distancing and self-quarantine, it may be a struggle. For parents, the best way to help their children is to firstly take care of themselves.

      Self-care during these times is not selfish because it enables the caregivers to be there for their children as a stable, calm and soothing parent. This way, parents will also be able to better understand their children and help them feel reassured, relaxed and focused.

      Source: How is COVID-19 affecting parents’ mental health

        Views 512

        How Athishree coped with COVID-19

        /in , , , , , , /by

        Athishree was scared, hesitant to even talk to her friends when she first tested positive for #coronavirus.

        While in quarantine, she taught herself the importance of opening up about her experiences.

        Source: How Athishree coped with COVID-19

          Views 494

          We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas

          /in , , , , /by

          We all have to stay ready. Only together can we win against COVID-19.

          Source: We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas

            Views 494