Highlights on the Journey of the Breakthrough ACTION for COVID-19 Program in Indonesia

The series of learning notes in this book highlights the Breakthrough ACTION for COVID-19 program in Indonesia. All of these records are expected to provide inspiration regarding efforts to make behavioral and social changes in the wider community; so that program managers can apply proven good practices or mitigate when implementing various other programs. In addition, this book also emphasizes the importance of inclusivity of all components of society.

It is hoped that this highlights book will be easy to read and understand the journey of the Breakthrough ACTION program in Indonesia. This booklet is in Bahasa.

Source: Highlights on the Journey of the Breakthrough ACTION for COVID-19 Program in Indonesia

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Social Media Campaign for COVID-19 Vaccination

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

  1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
  2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
  3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
  4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

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    Supporting COVID-19 Mitigation

    USAID and other organizations partnered with Impact Credit Solution (ICS) to mobilize a US$40 million fund to provide short-term financing to Indonesia’s healthcare providers and essential goods transportation companies. These short term loans will help these companies maintain their operations during the ongoing COVID-19 pandemic, which has both made them more important than ever while plunging them into financial duress.

    Source: Supporting COVID-19 Mitigation

      Views 619

      Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

      JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
      The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

      This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

      The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

      Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

        Views 1245

        Public Service Advertisement (PSA) Tactical 1 – Elderly

        The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

        One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

        The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

        This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

        Source: Public Service Advertisement (PSA) Tactical 1 – Elderly

          Views 672

          Public Service Advertisement (PSA) Tactical 1 – Community

          The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

          One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

          The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community.

          The PSA aiming to the community to complete their dose of vaccination.

          This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

          SIAP stands for (Semangat dapat vaksinasi lengkap)

          Ready stands for (the spirit to complete dose of vaccination)

          Source: Public Service Advertisement (PSA) Tactical 1 – Community

            Views 598

            Video Choreography SIAP – General Population Version

            BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

            This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

            The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

            Source: Video Choreography SIAP- General Population Version

              Views 825

              SIAP Radio Campaign – Adlibs Template

              Adlibs for Radio Campaign – SIAP Campaign tools.

              Source: SIAP Radio Campaign – Adlibs Template

                Views 625