How Theory Based Programming can drive COVID-19 Vaccine Uptake: A Program Brief from Nigeria

This Program Brief describes how Breakthrough ACTION Nigeria used theory-based programming to drive vaccine uptake through social and behavior change programming.

Source: How Theory Based Programming can drive COVID-19 Vaccine Uptake: A Program Brief from Nigeria

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Lessons from the research on perceptions of COVID-19 vaccination for people living with comorbidities in Côte d’Ivoire – January 2023

Côte d’Ivoire has recorded 87,966 confirmed COVID-19 cases, 87,129 recovered and 833 deaths and 25,263,932 doses administered, and 59% vaccination target coverage (as of 02/09/23, MSHPCMU). Eligible for the vaccine since the start of vaccination in Côte d’Ivoire, 9% of carriers of chronic pathologies have received at least one dose and 5% have been completely vaccinated (Point of 09/02/23, MSHPCMU). The Breakthrough ACTION project through USAID funding, supports the government of Côte d’Ivoire through social and behavior change (SBC) interventions, including research and monitoring to inform COVID-19 vaccination activities. Breakthrough ACTION collected qualitative data across three sites (Abidjan – Bouaké – San Pedro) to assess perceptions of the COVID-19 vaccine. This analysis focuses on the perceptions of COVID-19 among people living with a comorbidity (diabetes, hypertension, obesity, HIV, etc.).

Source: Lessons from the research on perceptions of COVID-19 vaccination for people living with comorbidities in Côte d’Ivoire – January 2023

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Engaging and Empowering Health Care Workers to Promote COVID-19 Vaccine Uptake in Nigeria

This implementation plan provides guidance on key social and behavior change (SBC) interventions to overcome COVID-19 vaccine hesitancy.

Source: Engaging and Empowering Health Care Workers to Promote COVID-19 Vaccine Uptake in Nigeria

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Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.

Source: Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

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    Sierra Leone COVID-19 Big Idea of the Week Campaign

    The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

    Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

    Source: Sierra Leone COVID-19 Big Idea of the Week Campaign

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      COVID-19 Vaccine Promotion

      Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.

      Source: COVID-19 Vaccine Promotion

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        Traditional Leaders Advocating for the COVID-19 Vaccine

        Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

        Source: Traditional Leaders Advocating for the COVID-19 Vaccine

          Views 323

          COVID-19 SBC Message Guide

          Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.

          Source: COVID-19 SBC Message Guide

            Views 357

            How to upload CCN Resources

            This is a powerpoint who describes the process of uploading documents on CCN site.

            Source: How to upload CCN Resources

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