This Program Brief describes how Breakthrough ACTION Nigeria used theory-based programming to drive vaccine uptake through social and behavior change programming.
Source: How Theory Based Programming can drive COVID-19 Vaccine Uptake: A Program Brief from Nigeria
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Côte d’Ivoire has recorded 87,966 confirmed COVID-19 cases, 87,129 recovered and 833 deaths and 25,263,932 doses administered, and 59% vaccination target coverage (as of 02/09/23, MSHPCMU). Eligible for the vaccine since the start of vaccination in Côte d’Ivoire, 9% of carriers of chronic pathologies have received at least one dose and 5% have been completely vaccinated (Point of 09/02/23, MSHPCMU). The Breakthrough ACTION project through USAID funding, supports the government of Côte d’Ivoire through social and behavior change (SBC) interventions, including research and monitoring to inform COVID-19 vaccination activities. Breakthrough ACTION collected qualitative data across three sites (Abidjan – Bouaké – San Pedro) to assess perceptions of the COVID-19 vaccine. This analysis focuses on the perceptions of COVID-19 among people living with a comorbidity (diabetes, hypertension, obesity, HIV, etc.).
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This implementation plan provides guidance on key social and behavior change (SBC) interventions to overcome COVID-19 vaccine hesitancy.
Source: Engaging and Empowering Health Care Workers to Promote COVID-19 Vaccine Uptake in Nigeria
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MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.
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The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.
Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.
Source: Sierra Leone COVID-19 Big Idea of the Week Campaign
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Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.
Source: COVID-19 Vaccine Promotion
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Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.
Source: Traditional Leaders Advocating for the COVID-19 Vaccine
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Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.
Source: COVID-19 SBC Message Guide
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This is a powerpoint who describes the process of uploading documents on CCN site.
Source: How to upload CCN Resources
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This factsheet highlights the achievements and successes of the COVID-19 Vaccine project in Malawi implemented by Breakthrough ACTION. Breakthrough ACTION is supporting Malawi’s Ministry of Health to reduce COVID-19 vaccine hesitancy, promote vaccine uptake and promote positive attitudes towards the vaccine.
Areas of focus include coordination, public communication, community engagement, capacity building, and management of perceptions and misinformation.
Source: Breakthrough ACTION Malawi Factsheet on COVID-19
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
