The Breakthrough ACTION Mali team presented this poster on the project’s activities to combat COVID-19 at the the 6th Conference of the African Epidemiology Association (AfEA) and the 1st congress of the Société Malienne d’Épidémiologie (SOMEPI) held from October 25 to 27, 2023.
Source: Who are we and what are we doing to prevent COVID-19?
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Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.
During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.
Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.
We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.
Source: 5 Inspiring Covid-19 Marketing Campaigns
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This is a resource for journalists to report about COVID-19.
Source: Resources for Journalists
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In close collaboration with WHO, Handicap International adapted and piloted WHO’s behavioral and social drivers (BeSD) of vaccination tools1 to understand and analyze the perception of COVID-19 vaccines as well as the barriers and drivers of immunization among persons with disabilities in a humanitarian setting. The overall goal of this study was to capture the unique drivers of health prevention for Persons with disabilities in Somalia/Somaliland to support evidence-based disability-inclusive prevention (like RCCE programs) and strengthen advocacy for inclusive health information and services.
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Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.
Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.
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This document lays out key programmatic considerations essential for moving from mass campaigns for COVID-19 vaccination to integrating COVID-19 vaccination into immunization programmes, PHC and other relevant health services for 2022 and beyond.
The ultimate aim is to fully explore potential areas for integrating different components of immunization programmes, PHC and health systems. Given the evolving epidemiological nature of the COVID-19 pandemic, this is a living document and will be updated to reflect the changing context, including as policies for COVID-19 vaccinations over the longer term are formulated. Finally, the document is not intended to outline a prescriptive approach but rather to present considerations and options for countries to consider and apply based on their needs and the country context.
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This review presents a comprehensive assessment of 742 scientific articles on human behavior during COVID-19. Two independent teams evaluated 19 substantive policy recommendations (“claims”) on potentially critical aspects of behaviors during the pandemic drawn from the most widely cited behavioral science papers on COVID-19.
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The series of learning notes in this book highlights the Breakthrough ACTION for COVID-19 program in Indonesia. All of these records are expected to provide inspiration regarding efforts to make behavioral and social changes in the wider community; so that program managers can apply proven good practices or mitigate when implementing various other programs. In addition, this book also emphasizes the importance of inclusivity of all components of society.
It is hoped that this highlights book will be easy to read and understand the journey of the Breakthrough ACTION program in Indonesia. This booklet is in Bahasa.
Source: Highlights on the Journey of the Breakthrough ACTION for COVID-19 Program in Indonesia
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This Program Brief describes how Breakthrough ACTION Nigeria used theory-based programming to drive vaccine uptake through social and behavior change programming.
Source: How Theory Based Programming can drive COVID-19 Vaccine Uptake: A Program Brief from Nigeria
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Since the beginning of the COVID-19 pandemic, USAID’s Nobo Jatra project has shifted gears to digital SBC sessions that relied on the use of laptops, tablets, smart phones, speakers and internet to implement multiple sessions simultaneously across the project areas. Physical attendance at each session was scaled back and instead the number of sessions were increased. By harmonizing plans, technologies and expertise, the efficacy of SBC sessions was strengthened and importantly, lifesaving messages on health, hygiene, Gender Based Violence and COVID-19 have continued to reach the poorest communities.
Source: COVID-19 Learning Series Adapting to a New Normal: Digital Social Behavior Change
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
