Under funding from USAID Mali, Breakthrough ACTION Mali conducted advocacy and mobilization, awareness-raising and community engagement activities for several months in the capital of Bamako but also in the regions. These activities have been proven by the various testimonies of government, community and religious leaders.
Views 212
The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.
Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.
Source: Sierra Leone COVID-19 Big Idea of the Week Campaign
Views 414
Social Media campaign
Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.
The activities included:
Source: Social Media Campaign for COVID-19 Vaccination
Views 235
This COVID-19 flyer was developed to increase knowledge about booster doses among the general public, especially persons who have completed the primary vaccination series. It comes with Frequently Asked Questions and responses that serve as a guide to health workers for community dialogue on COVID-19 activities.
Source: Facts About COVID-19 Booster Doses
Views 255
This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.
Source: Guinea COVID-19 Vaccines (COVAX) Materials 2021
Views 610
This folder includes Breakthrough ACTION Guinea’s COVID-19 ARP vaccination campaign materials including three audio spots (each in seven languages).
Source: Guinea COVID-19 Vaccines (ARP) Materials 2021
Views 202
This factsheet highlights the achievements and successes of the COVID-19 Vaccine project in Malawi implemented by Breakthrough ACTION. Breakthrough ACTION is supporting Malawi’s Ministry of Health to reduce COVID-19 vaccine hesitancy, promote vaccine uptake and promote positive attitudes towards the vaccine.
Areas of focus include coordination, public communication, community engagement, capacity building, and management of perceptions and misinformation.
Source: Breakthrough ACTION Malawi Factsheet on COVID-19
Views 399
O poster incentiva a comunidade a tomar a vacina de reforço através do testemunho dos influenciadores digitais.
Source: M50 (VÁLIDO) VACINA REFORÇO – aumento do aumento da imunidade, por Neyma Nacimo
Views 272
Views 503
The SIAP Campaign is entering the second phase of campaign, Tactical Phase.
One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).
The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community.
The PSA aiming to the community to complete their dose of vaccination.
This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.
SIAP stands for (Semangat dapat vaksinasi lengkap)
Ready stands for (the spirit to complete dose of vaccination)
Source: Public Service Advertisement (PSA) Tactical 1 – Community
Views 244
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
