The ¡Vacúnate ya contra el Covid y vive calidá! rural COVID-19 communication campaign was launched in 14 municipalities of Huehuetenango, San Marcos, Quiché, and Alta Verapaz. The campaign materials included TV, print, mobile loudspeaker audio, social media in Spanish as well as radio spots in 6 languages (Spanish, Ixil, Mam, Poqomchi’, Q’eqchi’, and Q’anjob’al). The campaign promoted vaccination among individuals hesitant to get vaccinated, people who need their second dose, pregnant women and nursing mothers, and parents of children aged 12–17 years.
Source: ¡Vacúnate ya contra el COVID y vive calidá! Guatemala Vaccine Campaign May-June 2022