Nota Técnica: Consideraciones para la Comunicación Sobre las Vacunas Contra el COVID-19

A medida que alrededor del mundo se están administrando las vacunas contra el COVID-19, algunos países y localidades están desarrollando estrategias de comunicación de riesgo y participación comunitaria (Risk Communication and Community Engagement, RCCE) y planificando campañas para promover la aceptación y recepción de las vacunas. Para apoyar dichos esfuerzos, esta nota técnica proporciona un resumen de los siguientes aspectos:

  • Pasos para desarrollar una estrategia de RCCE
  • Consideraciones adicionales para la comunicación sobre las vacunas
  • Manejo de información errónea y rumores

Source: Nota Técnica: Consideraciones para la Comunicación Sobre las Vacunas Contra el COVID-19

    Communication sur les Vaccins Contre la COVID-19 : Dossier Technique

    Alors que les nations de par le monde déploient les vaccins contre la COVID-19, les pays et les localités élaborent des stratégies de communication des risques et d’engagement communautaire (CREC) et planifient des campagnes pour promouvoir le recours à la vaccination et son acceptation. Pour soutenir ces efforts, le présent dossier technique offre un aperçu des points suivants :

    • Étapes de l’élaboration d’une stratégie de CREC
    • Autres considérations relatives à la communication sur les vaccins
    • Stratégies de gestion des rumeurs et des informations

    COVID-19-Related Misinformation on Social Media: A Systematic Review

    This review focuses on misinformation that appeared early in the pandemic. During this phase, little was known about the virus, such as how it spread or how infected people could be treated most effectively.

    Source: COVID-19-Related Misinformation on Social Media: A Systematic Review

      The Role of The Communication Discipline to Tackle COVID-19: Interrogating Positive Deviances and Critical Discourses

      As we deal with the complexities of this global health calamity and prepare for a post-COVID-19 world order, we believe that the discipline of communication is making, and will make, an invaluable contribution. In this spirit, as editors of this special issue of Journal of Creative Communications devoted to COVID-19, we are delighted to present this disciplinary offering that is rich in scope, international in nature, and theoretically and conceptually insightful in its tapestry.

      Source: The Role of The Communication Discipline to Tackle COVID-19: Interrogating Positive Deviances and Critical Discourses

        Real-Time Tracking of COVID-19 Rumors Using Community-Based Methods in Côte d’Ivoire

        Breakthrough ACTION developed a process and technology for systematically collecting, analyzing, and addressing COVID-19 rumors in real-time in Côte d’Ivoire. Rumors were submitted through community-based contributors and collected from callers to the national hotlines and then processed on a cloud-hosted database.

        Source: Real-Time Tracking of COVID-19 Rumors Using Community-Based Methods in Côte d’Ivoire

          Nudges, vaccination psychology and messaging

          The Washington Post conducted research which showed that using various text messages increased vaccine uptake. The same strategy could be used by state health departments to encourage teenagers and adults to schedule an appointment for the COVID-19 vaccine.

          Source: Nudges, vaccination psychology and messaging

            Communicating about COVID-19 Vaccines: A Technical Brief

            As nations around the globe are rolling out COVID-19 vaccines, countries and localities are developing risk communication and community engagement (RCCE) strategies and planning campaigns to promote vaccine uptake and acceptance. To assist those efforts, this technical brief provides an overview of the following:

            • Steps in developing an RCCE strategy
            • Additional considerations for vaccine communication
            • Ways to manage misinformation and rumors

            Source: Communicating about COVID-19 Vaccines: A Technical Brief

              Infodemics and Infodemiology: A Short History, a Long Future

              This paper describes the characteristics of an infodemic, which combines an inordinately high volume of information (leading to problems relating to locating the information, storage capacity, ensuring quality, visibility and validity) and rapid output (making it hard to assess its value, manage the gatekeeping process, apply results, track its history, and leading to a waste of effort).

              This is bound up with the collateral growth of misinformation, disinformation and malinformation. Solutions to the problems posed by an infodemic will be sought in improved technology and changed social and regulatory frameworks.

              One solution could be a new trusted top-level domain for health information. The World Health Organization has so far made two unsuccessful attempts to create such a domain, but it is suggested this could be attempted again, in the light of the COVID-19 infodemic experience. The vital role of reliable information in public health should also be explicitly recognized in the Sustainable Development Goals, with explicit targets. All countries should develop knowledge preparedness plans for future emergencies.

              Source: Infodemics and Infodemiology: A Short History, a Long Future

                Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

                This document is written for humanitarian or public health organizations as well as national governments seeking to document rumors in a systematic and dynamic fashion.

                First, the document provides an overview of the role of rumors in a public health or humanitarian emergency, followed by a summary of the community-based approach taken by Breakthrough ACTION during the COVID-19 pandemic.

                Finally, the guide lays out an application of this approach using the District Health Information System 2 (DHIS2) open source software platform, including an overview of a pre-configured metadata package that can be installed on a new DHIS2 system or imported to an existing system.

                While this guide and the associated DHIS2 package were developed for COVID-19, rumors play a role in a variety of public health issues. Real-time monitoring of rumors thus provides a unique opportunity for dynamic two-way communication with communities.

                Source: Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

                  Managing Misinformation in a Humanitarian Context

                  Internews first developed rumor tracking methodology in 2014 in Liberia, in order to address the deadly Ebola outbreak. Since then, they have implemented rumor tracking as a way to address misinformation during humanitarian crises in numerous countries and contexts, reaching hundreds of thousands of beneficiaries.

                  The rumor tracking methodology includes three parts: Context, Case Studies, and a How To Guide.

                  Source: Managing Misinformation in a Humanitarian Context