KAP COVID Dashboard: Global Vaccine Acceptance

This dashboard is a visualization of a study of global vaccine acceptance and is a collaboration among Johns Hopkins Center for Communication Programs, Facebook Data for Good, MIT, WHO and Global Outbreak Alert and Response Network.

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    Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake

    As the introduction of effective COVID-19 vaccines is on the horizon, it is time to quickly expand SBC programs to address public acceptance of and generate demand for these critical public health tools.

    This quick start guide was developed to support FHI 360 programs and their partners to design and implement demand creation and advocacy activities as part of national COVID-19 vaccine introduction efforts. This guide draws primarily on FHI 360’s experience designing and implementing SBC programs to promote uptake of health products and services, including vaccination services, but also borrows from other global tools, including those developed by the WHO and UNICEF.

    This resource can be used by SBC practitioners as a step-by-step guide to take them from defining and understanding local SBC needs to implementing and adjusting activities to respond to changing conditions. Importantly, this resource is intended as a living document where additional design and implementation tools will be added (or removed), and adaptations made to ensure the guide and its component parts remain current and useful.

    Source: Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake

      5 Ways to Use Sensitivity When Writing About Vaccines

      This blog explains that health professionals need to approach their patients who are opposed to vaccination with understanding and patience.

      They should anticipate vaccine-related questions and suggest five ways to deal with the patients:

      1. Knowledge Management: An Effective Tool to Stem Vaccine Hesitancy
      2. Contain Vaccination Misinformation
      3. Find a new way to tell the “this is why vaccines are important” story
      4. Use Your Platform to Educate About the Benefit of Vaccines
      5. Identify Pro-Immunization Spokespeople

      Source: 5 Ways to Use Sensitivity When Writing About Vaccines

        COVID-19 Vaccine Communication Strategy, India

        This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

        The strategy will also serve to guide national, state and district level communication activities, so that the information on the COVID-19 vaccines and vaccination process reaches all people, across all states in the country.

        Source: COVID-19 Vaccine Communication Strategy, India

          COVID-19 Vaccination Communication

          This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners.

          Source: COVID-19 Vaccination Communication

            Checklist: How to Create Content About the COVID-19 Vaccine

            Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use our step-by-step checklist to ensure a smooth rollout.

            Anyone can download this free checklist to learn the following:

            • How your content can lower readers’ anxiety and reassure them as they search for vaccine information
            • The most effective ways to reach your unique audience and how to address their concerns
            • Specific questions you’ll need to answer about getting the vaccine at your health system
            • Methods for handling false information on your social channels

            Source: Checklist: How to Create Content About the COVID-19 Vaccine

              COVID-19 Global Risk Communication and Community Engagement Strategy

              There is an unprecedented need to elevate the role risk communication and community engagement (RCCE) plays in breaking the chains of transmission and mitigating the impact of the COVID-19 pandemic.

              Until biomedical tools such as vaccines or treatments are developed and widely available, people’s behaviour and their willingness to follow public health and social measures remain the most powerful tools to stop the spread of the virus.

              The COVID-19 Global Risk Communication and Community Engagement Strategy, December 2020 – May 2021 provides an important update for member states and supporting partners. The updated strategy is underpinned by a socio-behavioral trends analysis and builds on the learnings from the response to-date. The shift presented in the document is towards the community engagement and participatory approaches that have been proven to help control and eliminate outbreaks in the past.

              The overarching goal of the strategy: That people-centred and community-led approaches are championed widely – resulting in increased trust and social cohesion, and ultimately a reduction in the negative impacts of COVID-19.

              Source: COVID-19 Global Risk Communication and Community Engagement Strategy

                Vaccination Communication Strategies: What Have We Learned, and Lost, in 200 Years?

                This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016).

                It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. The authors argue that a return to the old ways may be needed to address vaccine hesitancy around the world.

                Source: Vaccination Communication Strategies: What Have We Learned, and Lost, in 200 Years?

                  Call for Action: Managing the Infodemic

                  Although infodemics are not a new phenomenon, the volume and rapid scale-up of facts, but also misinformation and disinformation, surrounding the COVID-19 outbreak are unprecedented.

                  Deeply concerned with the undermining consequences of the current infodemic to the COVID-19 response and acknowledging the great potential for improved risk communication through new tools, the WHO has called on key stakeholders and the global community to commit to undertaking the actions in this article.

                  Source: Call for Action: Managing the Infodemic

                    Social Media and Vaccine Hesitancy

                    The authors globally evaluate the effect of social media and online foreign disinformation campaigns on vaccination rates and attitudes towards vaccine safety.

                    The study found that the use of social media to organise offline action is highly predictive of the belief that vaccinations are unsafe, with such beliefs mounting as more organization occurs on social media. In addition, the prevalence of foreign disinformation is highly statistically and substantively significant in predicting a drop in mean vaccination coverage over time.

                    Source: Social Media and Vaccine Hesitancy