Communicating COVID-19 Media, Trust, and Public Engagement

  • Examines global communication experiences in the wake of the COVID-19 pandemic
  • Explores media’s role in health, politics, technology, society, and culture during COVID-19
  • Offers interdisciplinary insights from media studies, journalism, public health, and strategic communication

Breakthrough ACTION contributed three chapters that analyze stigma’s impact on COVID-19 communication, a multi-channel approach to debunk rumors, and the role of celebrities and religious figures in dispelling COVID-19 myths. While these chapters are based on Breakthrough ACTION’s COVID-19 work, the findings can have implications for risk communication and community engagement efforts more generally.

 

Source: Communicating COVID-19 – Media, Trust, and Public Engagement

Views 864

Campanha para promover a imunização de rotina e a vacina contra a COVID-19 durante a AFCON 2023 – Anúncio de TV 2

Este anúncio faz parte de uma campanha para promover a imunização de rotina e a vacina contra a COVID-19 durante o Campeonato Africano de Futebol (AFCON) de 2023. A campanha, desenvolvida pela Breakthrough ACTION, está disponível em 5 línguas (inglês, francês, suaíli, pidgin e português) e inclui anúncios televisivos, anúncios radiofónicos, grupos de vigilância e guias para as redes sociais.

Anúncio de TV

    Views 1227

    Campanha para promover a imunização de rotina e a vacina contra a COVID-19 durante a AFCON 2023 – Anúncio de TV 1

    Este anúncio faz parte de uma campanha para promover a imunização de rotina e a vacina contra a COVID-19 durante o Campeonato Africano de Futebol (AFCON) de 2023. A campanha, desenvolvida pela Breakthrough ACTION, está disponível em 5 línguas (inglês, francês, suaíli, pidgin e português) e inclui anúncios televisivos, anúncios radiofónicos, grupos de vigilância e guias para as redes sociais.

    Anúncio de TV

      Views 361

      Breakthrough ACTION Campagne d’immunisation/de vaccination pour la Coupe d’Afrique des Nations – Guide des événements communautaires

      Ce guide est conçu pour aider les communautés à planifier et à organiser leurs propres événements communautaires et soirées de visionnage pendant les matchs de la CAN 2023 (organisés du 13 janvier au 11 février 2024) afin de promouvoir la vaccination contre la COVID-19 et les vaccins tout au long de la vie. Le guide comporte trois sections – ce qu’il faut faire avant, pendant et après l’événement – ainsi que des listes de contrôle pour chacune d’entre elles.

      Le guide des événements communautaires fait partie d’une campagne globale menée par Breakthrough ACTION, qui comprend également des spots télévisés et radiophoniques, un guide des événements communautaires et un guide des médias sociaux.

      Guide des événements communautaires

        Views 1038

        Breakthrough ACTION Campanha de Imunização da Taça das Nações Africanas – Guia de eventos comunitários

        Este guia foi concebido para ajudar as comunidades a planear e organizar os seus próprios eventos comunitários e festas de assistência durante os jogos da AFCON de 2023 (realizados de 13 de janeiro a 11 de fevereiro de 2024) para promover a vacinação contra a COVID-19 e as vacinas ao longo da vida. O guia tem três secções — o que fazer antes, durante e depois do evento — juntamente com listas de verificação para cada uma delas.

        O Guia de Eventos Comunitários faz parte de uma campanha global liderada pela Breakthrough ACTION, que inclui também anúncios televisivos, anúncios radiofónicos, um guia de eventos comunitários e um guia de redes sociais.

        Guia de eventos comunitários

         

          Views 558

          Community Events Guide for Vaccination Campaign during AFCON

          This guide is designed to help communities to plan and host their own community events and watch parties during the 2023 AFCON games (held from January 13 – February 11, 2024) to promote regular COVID-19 vaccination and routine childhood vaccination to protect the most vulnerable. The guide has three sections -what to do before, during, and after the event- along with checklists for each. 

          The Community Events Guide is part of an overall campaign led by Breakthrough ACTION which also includes TV spots, radio spots, a community events guide, and a social media guide.

          Link to guide

          The Community Events Guide is available in French and Portuguese.

          Views 1282

          “Community Members Have More Impact on Their Neighbors than Celebrities”: Leveraging Community Partnerships to Build COVID-19 Vaccine Confidence

          Vaccines are a strong public health tool to protect against severe disease, hospitalization, and death from COVID-19. Still, inequities in COVID-19 vaccination rates and health outcomes continue to exist among Black and Latino populations. Boston Medical Center (BMC) has played a significant role in vaccinating medically underserved populations, and organized a series of community-engaged conversations to better understand community concerns regarding the COVID-19 vaccine. This paper describes the themes which resulted from these community-engaged conversations and proposes next steps for healthcare leaders.

           

          View the resource here.

          Views 324

          Interpersonal Communication and Counseling: Improving Dialogue About COVID-19 Vaccination and Other Sensitive Topics

          The rollout of the COVID-19 vaccine has highlighted the need for improved interpersonal counseling and communication (IPCC). Mis- and disinformation has muddled COVID-19 messaging, meaning that health providers have to spend extra time communicating with and counseling clients on vaccine side effects, risks, and benefits to ensure their concerns are addressed.

          This course is intended for all health workers that interface with clients, including both in the health facility and at community-level. It offers an introduction and overview of IPCC, and techniques for counseling clients and countering myths and misinformation on an interpersonal level. Participants will learn how to better communicate with clients, as well as how to properly counsel clients to encourage behavior change. The course introduces new IPCC-related skills, provides a framework for sensitive counseling sessions, offers interactive exercises to practice these new skills, and includes job aids that can be printed and used in any counseling setting. Though the course focuses on counseling related to COVID-19 vaccination, it is widely applicable and useful for providers working in any health topic, from routine immunization to family planning to other health emergencies.

          Sources:

          Views 1233

          Posters to Promote COVID-19 Vaccination to Specific Groups in Mali

          In support of national authorities, BA-Mali with the Risk Communication Thematic Group has developed 4 posters for specific groups such as pregnant women, breastfeeding women, the elderly, and children and adolescents to promote vaccination against COVID-19. These posters are made available to all partners with possible variations in Kakemonos and posters for social networks.

          Views 797