Mozambique Test 2 Treat Campaign Materials

COVID is not completely over yet, so these material draw attention to the symptoms of COVID so that people can go to the health unit to get tested in case of any symptoms and if positive, get treatment straight away if they have not passed five days.

Source: Mozambique Test 2 Treat Campaign materials

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5 Inspiring Covid-19 Marketing Campaigns

Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.

During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.

Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.

We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.

Source: 5 Inspiring Covid-19 Marketing Campaigns

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Liberia ‘Healthy Life’ Campaign

Since 2021, Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs, has worked in close partnership with the Liberia Ministry of Health to develop COVID-19 communication materials. Many of the materials have been developed under the larger umbrella health campaign “Healthy Life”, while other materials have been developed for specific campaign surges (e.g., pediatric vaccinations).

Radio spots:

Print materials:

Video:

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Influencer and boxer Alcinda vaccine promotion video

Source: Influencer and boxer Alcinda vaccine promotion video

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COVID-19 Stickers in Malawi

A series of stickers in Chichewa featuring health workers and religious leaders encouraging various audiences, including youth, to get vaccinated.

Source: COVID-19 Stickers in Malawi

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COVID-19 Prevention and Testing Posters in Malawi

Two posters in Chichewa encourage masking to prevent COVID-19 and testing for COVID-19 when experiencing symptoms.

Source: COVID-19 Prevention and Testing Posters in Malawi

 

 

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Radio Spots Encouraging Vaccine Uptake in Malawi

These radio spots promote getting the COVID-19 vaccine for various populations – elderly, youth 12-17 years and parents, young people 18-24 years, and the general public.

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Friends Radio Spot

Two friends talk about the need to protect themselves and others from COVID-19 everywhere and mention the importance of taking the booster vaccine

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Vaccine influencers video: Aires, Humberto, Wazimbo and Dany Ripanga

Digital influencers get vaccinated and appeal to the community over 18 years old to take the COVID-19 booster shot.

Source: Vaccine influencers video: Aires, Humberto, Wazimbo and Dany Ripanga

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