Sierra Leone COVID-19 Big Idea of the Week Campaign

The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

Source: Sierra Leone COVID-19 Big Idea of the Week Campaign

    COVID-19 IEC Bureau Government of Maharashtra India

    This is a collection of resources created by the government of the Indian state of Maharashtra, IEC Bureau and UNICEF to communicate information about COVID-19. These resources include media files, newspaper ads, posters, and videos in Hindi which cover a wide range of topics related to COVID-19.

    Source: COVID-19 IEC Bureau Government of Maharashtra India

      Nigeria Centre for Disease Control COVID-19 Resource Center

      This website offers publications and materials for the public emanating from the Nigeria Centre for Disease Control.

      The site includes posters and infographics, audio files, and videos, all created to increase public awareness about COVID-19 signs, symptoms, testing, and prevention.

      Source: Nigeria Centre for Disease Control COVID-19 Resource Center

        BIDA Solusyon sa COVID-19 Campaign Materials

        The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.

        The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

        • B – Bawal walang mask (Don’t go out without a mask)
        • – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
        • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
        • A – Alamin ang totoong impormasyon (Know the right information)

        It is a multimedia campaign to maximize reach and enable behavior.

        Source: BIDA Solusyon sa COVID-19 Campaign Materials

          Working with Religious Leaders and Ramadan Messaging

          Breakthrough-ACTION activities in Indonesia will focus on providing assistance to the overall RCCE Coordinating Task Force to finalize strategy and develop the mapping of activities by themes and geographic areas.

          Source: Working with Religious Leaders and Ramadan Messaging

            PUSH COVID-19 Challenge

            As part of the efforts to support Nigeria in curbing the spread of the coronavirus, Breakthrough ACTION-Nigeria and partners will be supporting the #TakeResponsibility social media  campaign of the NCDC through various social media activities. The team created a #PUSH challenge.

            PUSH stands for:

            P = Practice coughing or sneezing in your elbow.
            U = Use soap and running water to wash you hands regularly
            S = Stay at home to reduce spread from person-to-person.
            H = Help others by spreading this message

            Source: PUSH COVID-19 Challenge