COVID-19 Vaccine Promotion

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.

Source: COVID-19 Vaccine Promotion

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    COVID-19 Vaccine Promotion Billboard

    This is a COVID-19 Billboard promoting vaccination in Niamey. It explains to local Nigerians that they can choose between one of four available vaccines: Sinopharm, Johnson & Johnson, Pfizer, and Sinovac.

    Source: COVID-19 Vaccine Promotion Billboard

    Views 262

    COVID-19 vaccination song, caravans and testimonials

    This video shows the COVID-19 vaccination song, caravans in various areas with young people and testimonials from the performers to promote vaccination.

    Source: COVID-19 vaccination song, caravans and testimonials

      Views 252

      COVID-19 Song and Caravan Video

      This video shares a vaccination campaign song and caravan that reaches out to young people in Mozambique. It includes youth testimonials about why to vaccinate.

      Source: COVID-19 Song and Caravan Video

        Views 124

        Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

        This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.  The spot aims to convey a positive and varied image of the protection that vaccination provides to people from different stages of life; it features people of a variety of ages, profiles, and occupations displaying their vaccination cards, describing their vaccination experience, dispelling rumors about severe side effects, and affirming that vaccination was easy, had minimal side effects, and that the protection it affords them against COVID-19 is worth the effort.

        Source: Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

          Views 174

          Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

          JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
          The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

          This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

          The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

          Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

          Views 273

          VACINA DE REFORÇO – para vacina com mais de 6 meses completa

          O vídeo incentiva a comunidade que ja tomou a vacina há mais de 6 meses a toma da vacina de reforço.

          Source: M48. (VÁLIDO) VACINA DE REFORÇO – para vacina com mais de 6 meses completa

            Views 185

            M. M. VACINA DE FORÇO – levar de cartão de negócios, REFORÇO, por Puto Aires

            O poster incentivando a aderência a vacina de reforço a todas as pessoas que ja tomaram a vacina ha mais de 6 meses.

            Source: M. M. VACINA DE FORÇO – levar de cartão de negócios, REFORÇO, por Puto Aires

              Views 134