“Vacunate Guate” COVID-19 Vaccination Promotion Campaign

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.

La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional  después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”

Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y  en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.

Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

  • Lily Merritt
  • lilyhmerritt@jhu.edu

Alerta Guatemala COVID-19 Prevention Campaign Materials

The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public.

  • Lily Merritt
  • lilyhmerritt@jhu.edu

Uganda COVID-19 Campaign Materials

The Uganda Kijja Kugwa  (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases. 

The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Since implementation, the campaign has been refreshed to incorporate messaging on vaccines, including a special Moments campaign. Various materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

The campaign was developed In partnership with the Ministry of Health, UNICEF, WHO, USAID, and the USAID Social and Behavior Change Activity. For more information, contact Glory Mkandawire, Chief of Party gmkanda2@jhu.edu.

Resources:

Moments campaign for vaccine uptake, featuring sentimental posters and videos of gatherings with friends, family, and colleagues, that reinforce vaccination.

    PAHO launches campaign to raise awareness of COVID-19 mental health toll on frontline health workers

    The campaign Mental Health Now – Tell Your Story, will collect written and video stories from healthcare workers in the Americas through Twitter, Facebook, and Instagram, which will be compiled and disseminated through PAHO’s website and social media channels until the end of the year. The story selection will be based on specific criteria, aiming to portray the breadth of the effects of the COVID-19 pandemic and display the diversity of the Americas.

    Source: PAHO launches campaign to raise awareness of COVID-19 mental health toll on frontline health workers

      COVID-19 Prevention campaign in the circle of Koro

      ACTED, with the support of ECHO, has implemented support activities as well as information sessions in the district of Koro. This initiative also aims at reinforcing the prevention capacities of the local populations to the risks of the pandemic. With this project, ACTED supports the Malian government in the fight against COVID-19 in the health district of Koro.

      Source: COVID-19 Prevention campaign in the circle of Koro

        The Truck: A COVID-19 prevention campaign on wheels

        The Truck is a multi-media messenger on wheels traveling South Africa and broadcasting local stories about how COVID-19 has affected people’s lives. Accompanied by trained community engagement teams, the joint effort is a vital communication intervention creating awareness about COVID-19 prevention methods while combatting misinformation and myths about the virus.

        Source: The Truck: A COVID-19 prevention campaign on wheels

          Vaccination Campaign against COVID – Senegal – September 2021

          This poster was produced in September 2021 in response to the COVID-19 crisis.

          Source: Vaccination Campaign against COVID – Senegal – September 2021

          Promotional materials – Senegal

          These promotional materials (t-shirt, Lacoste, Caps, stickers) were produced in September 2021 in response to the COVID-19 crisis.

          Source: Promotional materials – Senegal

          • Angelina Uloma Nwachukwu
          • anwachukwu@ccpsenegal.com
          • support promo-02dcf2c9

          New campaign tackles vaccine hesitancy in Baltimore teens

          There’s a new campaign in Baltimore from Johns Hopkins University, using hip hop to build vaccine confidence in the city’s youth because Baltimore City is 20 percent below the state average on vaccinations for teens.

          Source: New campaign tackles vaccine hesitancy in Baltimore teens