Mask Up America Toolkit

In response to the coronavirus pandemic, The Ad Council, The National Governors Association, the COVID Collaborative and the Infectious Diseases Society of America joined forces to provide consistent messaging to the public on the efficacy and importance of wearing face masks.

Source: Mask Up America Toolkit

    ‘Protecting You, Protecting Us’ COVID-19 Campaign Materials, Guyana

    Breakthrough ACTION Guyana’s ‘Protecting you, Protecting us’ COVID-19 campaign produced a set of materials to inform the public about protection from the virus and to bring to their attention other issues regarding COVID-19.

    Source: ‘Protecting You, Protecting Us’ COVID-19 Campaign Materials, Guyana

      COVID-19 Testing Communications Toolkit

      The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities. It is designed for use in the US, but can be used for communities in other parts of the world as well.

      The toolkit includes evidence-based tutorials, handouts, and image library to help in translating public health goals into motivating, clear messages that educate the public about why, when, and where to get tested, even if they feel healthy.

      Source: COVID-19 Testing Communications Toolkit

        COVID-19 Billboards, Ethiopia

        These billboards were produced to promote COVID-19 prevention throughout Ethiopia. Each has a different message with the theme of the campaign – Cover. Wash. Distance!

        Source: COVID-19 Billboards, Ethiopia

          COVID-19 Communication Materials

          This is a variety of COVID-19 communications materials developed by the Pan American Health Organization, comprising videos, animations and social media cards. The materials cover a range of topics including helping children deal with stress, domestic violence & COVID-19, physical distancing, mask wearing, etc.

          Source: COVID-19 Communication Materials

          • Daniel Epstein
          • epsteind@paho.org

          Know What to do if You Have COVID-19 Symptoms or Have Been Exposed to COVID-19

          Washington state produced a series of animations in English and Spanish (15-, 30- and 60-second versions) and associated posters and social media content that repurposes the video content. The goal of these materials is to help people understand what they should do if they have COVID-19 symptoms or have been exposed to COVID-19 – get tested, participate in contact tracing, stay home.

          Source: Know What to do if You Have COVID-19 Symptoms or Have Been Exposed to COVID-19

          • Amy Reynolds
          • Amy.Reynolds@doh.wa.gov

          Sierra Leone COVID-19 Big Idea of the Week Campaign

          The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

          Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

          Source: Sierra Leone COVID-19 Big Idea of the Week Campaign

            COVID-19 IEC Bureau Government of Maharashtra India

            This is a collection of resources created by the government of the Indian state of Maharashtra, IEC Bureau and UNICEF to communicate information about COVID-19. These resources include media files, newspaper ads, posters, and videos in Hindi which cover a wide range of topics related to COVID-19.

            Source: COVID-19 IEC Bureau Government of Maharashtra India

              Nigeria Centre for Disease Control COVID-19 Resource Center

              This website offers publications and materials for the public emanating from the Nigeria Centre for Disease Control.

              The site includes posters and infographics, audio files, and videos, all created to increase public awareness about COVID-19 signs, symptoms, testing, and prevention.

              Source: Nigeria Centre for Disease Control COVID-19 Resource Center

                BIDA Solusyon sa COVID-19 Campaign Materials

                The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.

                The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

                • B – Bawal walang mask (Don’t go out without a mask)
                • – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
                • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
                • A – Alamin ang totoong impormasyon (Know the right information)

                It is a multimedia campaign to maximize reach and enable behavior.

                Source: BIDA Solusyon sa COVID-19 Campaign Materials