Indonesian

Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

Views 276

Public Service Advertisement (PSA) Tactical 1 – Elderly

The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

Source: Public Service Advertisement (PSA) Tactical 1 – Elderly

Views 137

Public Service Advertisement (PSA) Tactical 1 – Community

The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community.

The PSA aiming to the community to complete their dose of vaccination.

This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

SIAP stands for (Semangat dapat vaksinasi lengkap)

Ready stands for (the spirit to complete dose of vaccination)

Source: Public Service Advertisement (PSA) Tactical 1 – Community

Views 135

Video Choreography SIAP – General Population Version

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

Source: Video Choreography SIAP- General Population Version

    Views 271

    SIAP Radio Campaign – Adlibs Template

    Adlibs for Radio Campaign – SIAP Campaign tools.

    Source: SIAP Radio Campaign – Adlibs Template

    Views 143

    Video Advocacy “Together We Can Beat COVID-19”

    BA COVID-19 Project Indoneisa developed a short video that convey messages about the importance of strengthening local government commitment through a collaboration with multi stakeholder, aimed at reducing barriers and challenges on COVID-19 vaccination for elderly. This short video is expected to encourage the local government to look at the condition of the elderly in their respective areas and make efforts to accelerate the uptake of COVID-19 vaccination among elderly.

    The story revolves around a family who takes care of their elderly parents at home. The family is worried about their elderly parents who have not been vaccinated against COVID-19. Some of the doubts in their minds are that vaccination will actually worsen the health condition of the elderly, what if they get sick after the vaccination, why do the elderly need to be vaccinated, and many more. The family then consulted with cultural leaders, health workers, cadre, friends to talk about all the hesitancies and what should be done. After the consultation the family feel safe and confident to take their elderly parents to the vaccination centre (Puskesmas). Closing statement should be strong enough to encourage policy makers to take action on this matter “All leaders unite in call for elderly vaccination against COVID-19”.

    Source: Video Advocacy “Together We Can Beat COVID-19”

      Views 195

      SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

      SIAP Campaign Strategic Objective

      1. Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
      2. Increase vaccine acceptance among the target audience at the national level.
      3. Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

      Billboard/Key Visual used in the introduction of the campaign Phases:

      • Thematic: targeting general communities.
      • Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

      The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

      Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

      Views 231