COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

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    Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

    As part of the USAID-funded Breakthrough ACTION project, the Johns Hopkins Center for Communication Programs and partner ideas42 are working with teams and governments in eight countries — Liberia, Côte d’Ivoire, Cameroon, Senegal, Mali, Burkina Faso, Philippines, and Nigeria — to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.

    Source: Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

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      COVID-19 Response in Nigeria: A State-to-State Learning Report

      This report details findings and key learning from a State-to-State learning exchange workshop designed to understand how Nigeria addresses the COVID-19 pandemic.

      The Nigeria Center for Disease Control (NCDC), National Primary Health Care Development Agency (NPHCDA),  and State Primary Health Care Development Agencies/Boards from Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, FCT, Kano, and Sokoto were part of this learning exchange.

      Learn more about how Nigeria is mitigating the COVID-19 pandemic here.

      Source: COVID-19 Response in Nigeria: A State-to-State Learning Report

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        Country Spotlight: Worry about Catching COVID-19 in Nigeria

        The percentage of respondents reporting “a great deal” of worry has been below 40% on the COVID Behaviors Dashboard for nearly a year (June 2021). With less than 10% of the population vaccinated against COVID-19 as of May 2022 and the potential for underreporting of cases contributing to inaccurate measures of the true toll of COVID-19, public health messaging and targeting vulnerable or hard to reach populations may be critical to successful vaccination campaigns. Nigeria has seen success in relying on its polio response network to deliver COVID-19 and other vaccines, indicating a valuable strategy for current and future pandemics.

        Source: Country Spotlight: Worry about Catching COVID-19 in Nigeria

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        Engaging Religious Leaders to Boost COVID-19 Vaccination

        The Johns Hopkins Center for Communication Programs-led Breakthrough ACTION project has been working in Malawi to engage religious leaders, educate them and help them use what they learn to help their congregants understand the value of vaccination and other COVID-prevention methods.

        Source: Engaging Religious Leaders to Boost COVID-19 Vaccination

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        COVID-19 Campaign for Health Care Workers in Nigeria

        On this website, you’ll find creative content to use in COVID-19 vaccine campaigns for healthcare workers. From testimonials to memes and comic-strip illustrations, there are many content types and styles to work with.

        We hope you’ll enjoy using this content.

        Source: COVID-19 Campaign for Health Care Workers in Nigeria

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          Comic Strip: Health Care Workers Who Get Vaccinated Are Heroes

          Health workers like you are putting their trust in science, getting the COVID-19 vaccine, and feeling more confident treating patients. You can feel safer at work too.

          Source: Comic Strip: Health Care Workers Who Get Vaccinated Are Heroes

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            Addressing Vaccine Hesitancy in Nigeria digital campaign

            A Digital Social and Behavior Change Communication Campaign in Bauchi and Sokoto States, Nigeria, in collaboration with the Bill & Melinda Gates Foundation (BMGF) partners: MC Saatchi, Upswell, George Washington University, Syndani Initiative and ID Africa. This includes videos, social media posts.

            Source: Addressing Vaccine Hesitancy in Nigeria digital campaign

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              The Perception of COVID-19 communication in West Africa (non-Sahel): report

              Since 2011, UNESCO has launched an international, regional and national intervention on Media and Information Literacy (MIL), recognizing the primary role of information and media in everyday lives. The intervention is meant to contribute to the development of media and information literacy skills and promote best practices to analyze information critically and to navigate through the overwhelming amount of news and information available.

              Under this overarching framework and as part of UNESCO’s responses to the COVID-19 ‘infodemic’, UNESCO Abuja Office initiated a survey on Perception of COVID-19 Communication in West Africa (non-Sahel). The survey was developed to understand how people in some Western African countries obtain and use the Information on COVID-19 for informed decisions.

              Source: The Perception of COVID-19 communication in West Africa (non-Sahel): report

                Views 213