TV spots promoting vaccination campaign – AFCON Nigeria

These two TV spots are designed to touch the hearts of Nigeria’s male football fans as they cheer their team on at the 2023 Africa Cup of Nations to inspire them to ensure that their families and loved ones have the COVID-19 vaccine and routine childhood vaccinations they need.

Led by Breakthrough ACTION, this campaign includes TV spots, radio spots, posters, a community events guide and a social media guide. The campaign is in 5 languages (English, French, Swahili, Pidgin and Portuguese).

Link to

TV Spot 1

TV Spot 2

Views 631

Follow Who Know Road TV Spots

The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.


  • Episode 1
  • Episode 2
    • Madam Naija learns that the COVID-19 vaccines are safe for pregnant women and nursing mothers.
  • Episode 3
    • Madam Naija is ill and unwilling to go to the hospital. Fifi urges her to go to the hospital and get tested for COVID-19.
  • Episode 4
    • Madam Naija finally goes to the hospital, and Aproko Doctor informs her that he needs to carry out various tests before she can be treated.
  • Episode 5
    • Madam Naija tests positive for COVID-19 and was told to stay isolated for a period. Her husband reminds her that refusal to do this affects the entire family.
  • Episode 6
    • Madam Naija is now a COVID-19 vaccine supporter and believes the vaccines would protect her and her family.
  • Episode 7
    • Madam Naija encourages people in the market to vaccinate against COVID-19, citing her experience with the disease.
  • Episode 8
    • Madam Naija and Fifi encourage Mama T’s customer to get vaccinated against COVID-19, even though he worries that the vaccine may affect his hypertension.
  • Episode 9
    • Fifi encourages a customer at Mama T’s restaurant to get his booster dose of the COVID-19 vaccine.

    Views 1304

    Healthcare Worker Clinic Vaccination

    These posters, developed by Johns Hopkins CCP and Nigeria Federal Ministry of Health, promote COVID-19 vaccination among healthcare workers. The posters are in English, Pidgin, Hausa, Igbo and Yoruba.

    Source: Healthcare Worker Clinic Vaccination

      Views 1586

      Get Tested for COVID-19 If You Feel Sick

      Posters in English, Pidgin, Hausa, Igbo, and Yoruba urging people to get tested if they feel ill.

      Source: Get Tested for COVID-19 If You Feel Sick

        Views 799

        Protect Yourself Against COVID-19

        Posters in English, Pidgin, Hausa, Igbo, and Yoruba promoting messages about COVID-19 prevention and testing.

        Source: Protect Yourself Against COVID-19

          Views 600

          COVID-19 Vaccine for Healthcare Workers

          Posters in English, Pidgin, Hausa, Igbo, and Yoruba promoting COVID-19 vaccination for healthcare workers.

          Source: COVID-19 Vaccine for Healthcare Workers

            Views 431

            COVID-19 Vaccine Confidence Social Media Toolkit

            After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

            This toolkit is also available in SwahiliLuganda, and Nigerian Pidgin English.

            Source: COVID-19 Vaccine Confidence Social Media Toolkit

              Views 1828

              COVID-19 Radio Spots – Akwa Ibom

              These are 11 COVID-19 Radio Spots for audiences in Akwa Ibom State, Nigeria. They address vaccine types, immunity and accessibility. These spots are in English, with translations in Pidgin, Annang and Ibibio languages.

              Source: COVID-19 Radio Spots – Akwa Ibom

                Views 1324

                COVID-19 Radio Spots – Oyo State

                Eight radio spots in English, Pidgin and Yoruba addressing vaccine efficacy, hesitancy, safety and preventive guidelines.

                Source: COVID-19 Radio Spots – Oyo State

                  Views 930