COVID-19 Vaccine Confidence Social Media Toolkit

After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

This toolkit is also available in SwahiliLuganda, and Nigerian Pidgin English.

Source: COVID-19 Vaccine Confidence Social Media Toolkit

    Views 474

    COVID-19 Radio Spots – Akwa Ibom

    These are 11 COVID-19 Radio Spots for audiences in Akwa Ibom State, Nigeria. They address vaccine types, immunity and accessibility. These spots are in English, with translations in Pidgin, Annang and Ibibio languages.

    Source: COVID-19 Radio Spots – Akwa Ibom

      Views 257

      COVID-19 Radio Spots – Oyo State

      Eight radio spots in English, Pidgin and Yoruba addressing vaccine efficacy, hesitancy, safety and preventive guidelines.

      Source: COVID-19 Radio Spots – Oyo State

        Views 260

        Breakthrough ACTION Nigeria COVID-19 Campaign

        Due to the outbreak of the novel coronavirus (COVID-19) in December 2019, the World Health Organization (WHO) had prioritized 13 African countries including Nigeria as the most vulnerable countries for importation of COVID-19.

        Since the confirmation of an index case in the country, the Federal Ministry of Health (FMOH), Nigerian Centre for Disease Control (NCDC) and WHO commenced the coordination of a response and preparedness plan. One of the components of the plan is Risk Communication and Community Engagement (RCCE) with an Incident Action Plan (IAP), which articulates communication objectives and illustrative activities proposed by the NCDC. Through partnership and collaboration, Breakthrough ACTION Nigeria will work to support the Nigerian Government and RCCE country-level pillar leadership (currently the Health promotion division of the FMoH, NCDC, WHO and UNICEF) with technical assistance to adapt and contextualize plans, tools, templates, and materials to support the preparedness and/or response activities required by Nigeria.

        Activities/ materials include:

        Audio spots:

        10 (60secs) audio spots on self-isolation for international travelers. In these spots (available in Yoruba, Hausa, Igbo, Pidgin, and English)  two men/ two women discuss having just returned from travel and the need to stay self-isolated.

        Source: Bros Jay (for men) and Ladies Night (for women) in clip below

        Advance Dial Prompts:

        These are voice messages that users receive after they dial but before their call connects.  They are available in Igbo, Hausa, Pidgin, Yoruba, and English.

        Audio clips:

        Source: Igbo clip

        Source: Hausa clip

        Source: Pidgin clip

        Source: Yoruba clip

        Source: English clip


        Source: SMS Content for #TakeResponsibility Campaign (Igbo script)

        Source: SMS Content for #TakeResponsibility Campaign (Pidgin script)

        Views 284