Results For The Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

BA COVID-19 Project Indonesia conducted a qualitative study on the perception on and hesitancy for the COVID-19 vaccine.  This study aimed to understand the perception on and hesitancy for COVID-19 vaccination among unvaccinated people, the barriers and reasons for not receiving COVID-19 vaccination, sources of information and the comprehension of COVID-19 vaccination messages that have been received.

Source: Results Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

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SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

SIAP Campaign Strategic Objective

  1. Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
  2. Increase vaccine acceptance among the target audience at the national level.
  3. Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

Billboard/Key Visual used in the introduction of the campaign Phases:

  • Thematic: targeting general communities.
  • Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

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Social Media Campaign

This campaign set out through social media platform under BA for COVID-19 program targeting young people, that it is delivered using memes, entertainment and what’s trending right now in social media related to COVID-19. The purpose of each theme developed is to invite the audience to complete the vaccine.

Source: Social Media Campaign

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    Public service Advertisement (PSA) SIAP Campaign – Tactical

    30 second TV spot Tematic PSA for SIAP Campaign (Semangat dapat Vaksinasi Lengkap)

    SIAP Campaign is under BA Indonesia Project with the Ministry of Heath, of Indonesia.

    Click here to see the video

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      Jingle SIAP Campaign

      Jingle SIAP is produced as the Campaign identity.

      It is a fun and up beat music with lyric that resonates the Vaccination Messages.

      SIAP means ready to get complete dose of vaccination (Semangat dapat vaksinasi lengkap)

      It is aired in radio spots and used for various community events to encourage people to get vaccinated or completed their dose of vaccination.

      Source: Jingle SIAP Campaign

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        Lembar Balik COVID-19 (Community Engagement Kit)

        This flipchart is a tool intended for Facilitators to help provide information, education, and advice regarding COVID-19 vaccination especially the elderly (elderly) and the general population who have not completed their vaccination dose. Facilitators can include health workers, Family Planning Extension Officers/Family Planning Field Officers, community social assistants; also community leaders, volunteers, and vaccination education teams who deal directly with audience groups.
        The flipchart is designed to make the facilitators to carry out group communication and dialogue more directly and easier, accompanied by illustrations and pictures that help make it easier for the audience to understand the message.

        Source: Lembar Balik COVID-19 (Community Engagement Kit)

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          Kartu Bantu COVID-19 (Community Engagement Kits)

          The COVID-19 Cue Card contains key questions and answers about COVID-19 vaccination. Created to facilitate the work of community assistants in reducing doubts about the COVID-19 vaccination. The content was developed based on the analysis and results of studies related to vaccination acceptance among the elderly and the general population who have not been fully vaccinated. This Cue Card can be used at any time if there are questions raised by individuals, groups or communities. These cards can also be used as a tool and games to play together to remember important messages related to the COVID-19 vaccination.

          Source: Kartu Bantu COVID-19 (Community Engagement Kits)

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            Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly

            In general, this book aims to provide implementation guidance to accelerate access for elderly to COVID-19 vaccination, through Communications Campaign and Community involvement activity. This book specifically aims to:

            1. Be a guide for preparing campaign and community involvement plans for COVID-19
              Program manager, communications manager and other related stakeholder that contribute
              to increase the outreach of messages for elderly COVID-19 vaccination.
            2. Coordinate important messages on COVID-19 vaccinations for the elderly as well
              COVID-19 preventive behavior.
            3. Simplification of vaccination messages to encourage the elderly to participate in
              COVID-19 vaccination program.

            Source: Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly

            Views 168