Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

Views 275

Public Service Advertisement (PSA) Tactical 1 – Elderly

The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

Source: Public Service Advertisement (PSA) Tactical 1 – Elderly

Views 137

Video Choreography SIAP – General Population Version

BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

Source: Video Choreography SIAP- General Population Version

    Views 271

    SIAP Radio Campaign – Adlibs Template

    Adlibs for Radio Campaign – SIAP Campaign tools.

    Source: SIAP Radio Campaign – Adlibs Template

    Views 143

    Results For The Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

    BA COVID-19 Project Indonesia conducted a qualitative study on the perception on and hesitancy for the COVID-19 vaccine.  This study aimed to understand the perception on and hesitancy for COVID-19 vaccination among unvaccinated people, the barriers and reasons for not receiving COVID-19 vaccination, sources of information and the comprehension of COVID-19 vaccination messages that have been received.

    Source: Results Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

    Views 284

    SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

    SIAP Campaign Strategic Objective

    1. Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
    2. Increase vaccine acceptance among the target audience at the national level.
    3. Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

    Billboard/Key Visual used in the introduction of the campaign Phases:

    • Thematic: targeting general communities.
    • Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

    The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

    Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

    Views 230

    Social Media Campaign

    This campaign set out through social media platform under BA for COVID-19 program targeting young people, that it is delivered using memes, entertainment and what’s trending right now in social media related to COVID-19. The purpose of each theme developed is to invite the audience to complete the vaccine.

    Source: Social Media Campaign

      Views 192