Social Media Campaign for COVID-19 Vaccination

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

  1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
  2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
  3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
  4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

    Views 888

    Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

    JHCCP /BA COVID-19 is working with mClinica to conduct a campaign to pharmacy staff and pharmacy visitors to reach the elderly and other groups with low vaccination rates.
    The campaign is carried out digitally (online) through SwipeRx and also by placing educational materials in proposed 200 pharmacies in 4 priority districts of the JHCCP/BA project in East Java and South Sulawesi (Lumajang District, Pasuruan District, Sinjai District, and Bantaeng District.)

    This digital campaign was designed using the reference materials developed by the JHU CCP and MOH and was reviewed by Breakthrough Action and MOH and approved by the Ministry of Health on 6th July 2022. This report summarizes results from the initial 3-week deployment period in July 2022.

    The campaign includes content designed to build pharmacy professionals’ counseling capacity to bust myths and address vaccine hesitancy. All content was deployed in Bahasa Indonesia.

    Source: Breakthrough ACTION for COVID-19 campaign through Pharmacies Network

      Views 1325

      Public Service Advertisement (PSA) Tactical 1 – Elderly

      The SIAP Campaign is entering the second phase of campaign, Tactical Phase.

      One of the products for the second phase of campaign is producing Public Service Advertisement (PSA).

      The 1st PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Elderly.

      This 15 seconds version of PSA has been aired in National television throughout the second campaign periode from August – October 2022.

      Source: Public Service Advertisement (PSA) Tactical 1 – Elderly

        Views 710

        Video Choreography SIAP – General Population Version

        BA COVID-19 Project Indonesia developed a video choreography using Jingle from the campaign SIAP.

        This choreography is used for Community engagement activity/events to increase awareness on COVID-19 messaging that is conveyed through the jingle lyric and the choreography.

        The choreography made in two versions, first version for General Population, with energetic dance and for elderly which dance is adjusted for Elderly.

        Source: Video Choreography SIAP- General Population Version

          Views 883

          SIAP Radio Campaign – Adlibs Template

          Adlibs for Radio Campaign – SIAP Campaign tools.

          Source: SIAP Radio Campaign – Adlibs Template

            Views 662

            Results For The Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

            BA COVID-19 Project Indonesia conducted a qualitative study on the perception on and hesitancy for the COVID-19 vaccine.  This study aimed to understand the perception on and hesitancy for COVID-19 vaccination among unvaccinated people, the barriers and reasons for not receiving COVID-19 vaccination, sources of information and the comprehension of COVID-19 vaccination messages that have been received.

            Source: Results Qualitative Study On The Perception On And Hesitancy For COVID-19 Vaccine

              Views 846