COVID-19: Can Behavior Insights Address Vaccine Hesitancy and Increase Take-up?

In efforts to reduce infections by COVID-19, effective vaccines will only contribute to herd immunity if people accept them and follow the correct vaccination course. The take-up rate is a crucial variable to consider in the quest to achieve herd immunity.

For instance, with a 90% effective vaccine, we need a 77.7% take-up rate if the herd immunity threshold is 70%. Currently, the picture is mixed: in a global survey of potential acceptance of a COVID-19 vaccine, positive responses ranged from 55% in Russia to 87% in China. In September 2020, a Pew survey suggested that 49% of American adults would refuse a COVID-19 vaccine.

The behavioral science literature suggests the importance of understanding the underlying drivers of vaccine decision-making. Countries should design their strategies for vaccine take-up to target these factors, including the perceived risk of disease and side effects, social norms, costs in terms of time and effort, and trust in the health system and government. Behavior science offers options that go beyond traditional behavior change campaigns.

Source: COVID-19: Can Behavior Insights Address Vaccine Hesitancy and Increase Take-up?

    Adapting Evaluation Designs in Times of COVID-19 (Coronavirus): Four Questions to Guide Decisions

    This is a framework organized around four questions to address the ethical, conceptual, and methodological challenges that are affecting programmatic evaluation work during the COVID-19 pandemic.

    The questions are:

    • Should you adapt your evaluation questions and scope?
    • Can you improve what remains feasible?
    • Can you find ways around what is infeasible?
    • Can you tap into alternative sources of evidence?

    Source: Adapting Evaluation Designs in Times of COVID-19 (Coronavirus): Four Questions to Guide Decisions

      Handwashing Promotion – (2008, Spanish)

      This “Bubbles of Love” campaign promotion in Peru was produced as part of the Public-Private Partnership for Handwashing and used to educate children on the importance of using soap for handwashing.