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Welcome to the CCN India page. This is an interactive, curated collection of India’s COVID-19 SBC resources, sample materials, tools and approaches to help policy makers, SBC and public health practitioners combat COVID-19.

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Search India’s resources by topic, resource type, audience or language in order to find resources that suit your need or interest.

Recent Resources from India

August 31, 2022

Can you breastfeed if you have COVID-19?

InfographicsSBC CampaignVideo

It is completely safe for a mother with confirmed or suspected of COVID-19 to breastfeed.

August 16, 2022

Education during COVID-19

Video

Here’s how children in India are feeling about learning at home during COVID-19.

August 15, 2022

How is COVID-19 affecting parents’ mental health

Video

Being a parent is a daily challenge and faced with the realities of COVID 19, social distancing and self-quarantine, it may be a struggle. For parents, the best way to help their children is to firstly take care of themselves.

Self-care during these times is not selfish because it enables the caregivers to be there for their children as a stable, calm and soothing parent. This way, parents will also be able to better understand their children and help them feel reassured, relaxed and focused.

How Athishree coped with COVID-19

TestimonialsVideo

Athishree was scared, hesitant to even talk to her friends when she first tested positive for #coronavirus.

While in quarantine, she taught herself the importance of opening up about her experiences.

We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas

SBC CampaignVideo

We all have to stay ready. Only together can we win against COVID-19.

How to breastfeed safely if you have COVID-19?

Video

This video explains how a mother can safely breastfeed if she is suspected/confirmed to have COVID-19?

August 3, 2022

COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

News and Updates

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

July 15, 2022

COVID-19 Communication Resources to reach vulnerable urban populations

TV spotsVideo

These resources were used by SNEHA (Society for Nutrition Education and Health Action) to educate people living in vulnerable urban informal settlements about COVID-19 Appropriate behaviour. These resources were used at a time when India was braving the first and second wave of the pandemic.

July 14, 2022

COVID-19 communication campaign IEC/BCC/SBCC material qualitative summary report

Reports and Studies

This report reflects perceptions, messages and activities at a time when India was braving the first and second wave of the pandemic.

February 17, 2022

Nalamdana COVID-19 Vaccine – Episode 3

Radio/Audio SpotsVideo

Through a young couple’s arguments at a bus stop, this short video, in Entertainment-Education style, highlights the importance of getting vaccines, why a second dose is critical to bring your immunity to where your body can easily fight the virus, and why it is important to continue to wear masks, even if you are fully vaccinated. By countering popular misconceptions (from the young man), the young woman, and her educated bus stop companion model COVID-safe behavior.

February 2, 2022

Me Jababdar/I’m Responsible Campaign

InfographicsPostersSBC Campaign

The I’m Responsible Campaign includes posters, social media for the general public, women and pregnant women to reinforce key COVID-19 Prevention Behaviors implemented by Maharashtra State in India. The materials are in Hindi.

January 28, 2022

What does the “New Normal” look like for the community? – COVID-19

Video

This video explains what the “New Normal” will look like in the community during the COVID-19 pandemic.

Visiting Hospital during COVID-19

Video

This video, produced by NITI Aayog, explains the proper procedure on visiting hospital during the COVID-19 pandemic.

January 13, 2022

Ghadi Detergent Mask Campaign

To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.

How can you promote protective behaviours? – COVID-19

Video

This video promotes several protective behaviors to adopt during the COVID-19 pandemic. These behaviors include: mask wearing, hand washing, social distancing, and staying home if you feel sick.

December 21, 2021

COVID-19 Communication Strategy India

PrintStrategies

This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

PresentationStrategies

The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

December 17, 2021

#HarGharDastak Campaign, India – Twitter post

SBC Materials

This is a tweet from the #HarGharDastak Campaign in India.

December 15, 2021

India Fights Corona – Twitter post

News and Updates

This is a tweet requesting that people in India get vaccinated against COVID-19 as soon as possible.

December 14, 2021

Kiting High: New Normal for Children

PrintSBC Materials

This is story book explains the new normal, or a set of various behavioral rules to be followed in order to slow the spread of COVID-19 and therefore keep their communities safe.

December 8, 2021

COVID-19 Vaccine Hesitancy Among PLWH in South India: Implications for Vaccination Campaigns

PrintReports and Studies

India recently experienced an unprecedented transmission surge, likely fueled by a premature reopening, the highly transmissible delta variant, and low vaccination rates. Indian media have reported high degrees of vaccine hesitancy, which could interfere with efforts to prevent future surges, making it crucial to better understand the reasons for such reluctance in vulnerable populations, such as people living with HIV.

COVID Behaviors Dashboard

Access timely India-specific COVID Behaviors Data from the COVID 19 Behaviors Dashboard. The dashboard helps to better understand the behavioral drivers behind vaccine uptake, masking, and physical distancing among other behaviors that affect the spread of COVID-19 to be able to develop more responsive and effective programs.

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