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COVID-19 Vaccination Communication Toolkit

This informational guide presents six strategies for immunization coordinators to build vaccine confidence within their health system or clinic.

It includes tangible actions to promote confidence, communication, and uptake of COVID-19 vaccine, which can help support confidence among providers and patients.

Source: COVID-19 Vaccination Communication Toolkit

    Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake

    As the introduction of effective COVID-19 vaccines is on the horizon, it is time to quickly expand SBC programs to address public acceptance of and generate demand for these critical public health tools.

    This quick start guide was developed to support FHI 360 programs and their partners to design and implement demand creation and advocacy activities as part of national COVID-19 vaccine introduction efforts. This guide draws primarily on FHI 360’s experience designing and implementing SBC programs to promote uptake of health products and services, including vaccination services, but also borrows from other global tools, including those developed by the WHO and UNICEF.

    This resource can be used by SBC practitioners as a step-by-step guide to take them from defining and understanding local SBC needs to implementing and adjusting activities to respond to changing conditions. Importantly, this resource is intended as a living document where additional design and implementation tools will be added (or removed), and adaptations made to ensure the guide and its component parts remain current and useful.

    Source: Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake

      The COVID-19 Vaccine Communication Handbook

      This handbook is for journalists, doctors, nurses, policy makers, researchers, teachers, students, parents, and others.

      It contains information about:

      • COVID-19 vaccines
      • How to talk to others about them
      • How to challenge misinformation about the vaccines

      Source: The COVID-19 Vaccine Communication Handbook

        5 Ways to Use Sensitivity When Writing About Vaccines

        This blog explains that health professionals need to approach their patients who are opposed to vaccination with understanding and patience.

        They should anticipate vaccine-related questions and suggest five ways to deal with the patients:

        1. Knowledge Management: An Effective Tool to Stem Vaccine Hesitancy
        2. Contain Vaccination Misinformation
        3. Find a new way to tell the “this is why vaccines are important” story
        4. Use Your Platform to Educate About the Benefit of Vaccines
        5. Identify Pro-Immunization Spokespeople

        Source: 5 Ways to Use Sensitivity When Writing About Vaccines

          COVID-19 Vaccine Communication Strategy, India

          This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

          The strategy will also serve to guide national, state and district level communication activities, so that the information on the COVID-19 vaccines and vaccination process reaches all people, across all states in the country.

          Source: COVID-19 Vaccine Communication Strategy, India

            COVID-19 Vaccination Communication

            This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners.

            Source: COVID-19 Vaccination Communication

              Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

              This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance.

              This paper aims to set out in short form critical guidelines that governments and regional bodies should take to enhance the impact of a COVID-19 vaccination strategy. We base our recommendations on a review of existing best practice guidance. This paper aims to assist those responsible for promoting COVID-19 vaccine uptake to digest the mass of guidance that exists and formulate an effective locally relevant strategy.

              A summary of key guidelines is presented based on best practice guidance.

              Source: Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

                Checklist: How to Create Content About the COVID-19 Vaccine

                Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use our step-by-step checklist to ensure a smooth rollout.

                Anyone can download this free checklist to learn the following:

                • How your content can lower readers’ anxiety and reassure them as they search for vaccine information
                • The most effective ways to reach your unique audience and how to address their concerns
                • Specific questions you’ll need to answer about getting the vaccine at your health system
                • Methods for handling false information on your social channels

                Source: Checklist: How to Create Content About the COVID-19 Vaccine

                  Long-Term Care Facility Toolkit: Preparing for COVID-19 Vaccination at Your Facility

                  This toolkit provides long-term care facility (LTCF) administrators and clinical leadership with information and resources to help build vaccine confidence among healthcare personnel (HCP) and residents.

                  The toolkit emphasizes the critical role played by health professionals in providing trusted information and ensuring high COVID-19 vaccination coverage in their facility.

                  Source: Long-Term Care Facility Toolkit: Preparing for COVID-19 Vaccination at Your Facility

                    COVID-19 Global Risk Communication and Community Engagement Strategy

                    There is an unprecedented need to elevate the role risk communication and community engagement (RCCE) plays in breaking the chains of transmission and mitigating the impact of the COVID-19 pandemic.

                    Until biomedical tools such as vaccines or treatments are developed and widely available, people’s behaviour and their willingness to follow public health and social measures remain the most powerful tools to stop the spread of the virus.

                    The COVID-19 Global Risk Communication and Community Engagement Strategy, December 2020 – May 2021 provides an important update for member states and supporting partners. The updated strategy is underpinned by a socio-behavioral trends analysis and builds on the learnings from the response to-date. The shift presented in the document is towards the community engagement and participatory approaches that have been proven to help control and eliminate outbreaks in the past.

                    The overarching goal of the strategy: That people-centred and community-led approaches are championed widely – resulting in increased trust and social cohesion, and ultimately a reduction in the negative impacts of COVID-19.

                    Source: COVID-19 Global Risk Communication and Community Engagement Strategy