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Gender Analysis for Vaccine Response: Toolkit for Risk Communication and Community Engagement Actors

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Breakthrough ACTION developed the Gender Analysis Toolkit for Vaccine Response for RCCE actors working with national health authorities and other partners to develop, implement, and monitor a vaccine response. This toolkit provides practical guidance to identify gender related barriers that need to be addressed and identify opportunities that can be leveraged to enable a gender equitable vaccine response that increases coverage for all. While Breakthrough ACTION developed this toolkit based on improving uptake of COVID-19 vaccines, it is applicable for any vaccine response.

The toolkit includes:

  • Evidence on the importance of considering gender in a vaccine response.
  • Step-by-step guidance and tips for conducting a gender analysis.
  • Worksheets to collect, organize, and analyze existing information and make recommendations across three RCCE pillars: RCCE systems for emergencies, Risk communication, and Community engagement.
  • An illustrative gender analysis based on a country’s COVID-19 vaccine response.
  • Additional resources for integrating gender in RCCE activities.

Source: Gender Analysis for Vaccine Response: Toolkit for Risk Communication and Community Engagement Actors

Views 139

5 Inspiring Covid-19 Marketing Campaigns

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Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.

During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.

Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.

We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.

Source: 5 Inspiring Covid-19 Marketing Campaigns

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Liberia ‘Healthy Life’ Campaign

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Since 2021, Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs, has worked in close partnership with the Liberia Ministry of Health to develop COVID-19 communication materials. Many of the materials have been developed under the larger umbrella health campaign “Healthy Life”, while other materials have been developed for specific campaign surges (e.g., pediatric vaccinations).

Radio spots:

Print materials:

Video:

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The Prevalence, Features, Influencing Factors, and Solutions for COVID-19 Vaccine Misinformation: Systematic Review

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During the COVID-19 pandemic, infodemic spread even more rapidly than the pandemic itself. The COVID-19 vaccine hesitancy has been prevalent worldwide and hindered pandemic exiting strategies. Misinformation around COVID-19 vaccines is a vital contributor to vaccine hesitancy. However, no evidence systematically summarized COVID-19 vaccine misinformation.

This review aims to synthesize the global evidence on misinformation related to COVID-19 vaccines, including its prevalence, features, influencing factors, impacts, and solutions for combating misinformation.

Source: The Prevalence, Features, Influencing Factors, and Solutions for COVID-19 Vaccine Misinformation: Systematic Review

Views 298

Vaccination Week in the Americas 2023

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The Pan American Health Organization (PAHO), together with the countries and territories of the Region of the Americas and its partners, celebrated the 21st annual Vaccination Week in the Americas (VWA) and the 12th World Immunization Week (WIW) under the call to action: Get Up-to-date, April 22 to 29, 2023 using the hashtag #EachVaccineCounts.

This links to their social media campaign: Vaccination Week in the Americas 2023

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Understanding the Behavioral and Social Drivers (BeSD) of COVID-19 Vaccination among Persons with Disabilities in Internally Displaced Camps in Somalia/Somaliland

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In close collaboration with WHO, Handicap International adapted and piloted WHO’s behavioral and social drivers (BeSD) of vaccination tools1 to understand and analyze the perception of COVID-19 vaccines as well as the barriers and drivers of immunization among persons with disabilities in a humanitarian setting. The overall goal of this study was to capture the unique drivers of health prevention for Persons with disabilities in Somalia/Somaliland to support evidence-based disability-inclusive prevention (like RCCE programs) and strengthen advocacy for inclusive health information and services.

Source: Understanding the Behavioral and Social Drivers (BeSD) of COVID-19 Vaccination among Persons with Disabilities in Internally Displaced Camps in Somalia/Somaliland

 

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Evaluation of the WHO Community Engagement Research Initiative

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The coronavirus disease (‎COVID-19)‎ pandemic has exposed inequities and service delivery gaps in national and global health systems. These weaknesses reveal the need to reimagine systemic approaches to community engagement, relationship development and trust building in health. The World Health Organization (‎WHO)‎ Regional Office for the Western Pacific led a multi-country Community Engagement Research Initiative to fill critical research gaps and accelerate action in mitigating the impacts of the COVID-19 pandemic on vulnerable populations.

This report offers an evaluation of evaluative action-based research carried out by four country research teams in Cambodia, the Lao People’s Democratic Republic and Malaysia.

Source: Evaluation of the WHO Community Engagement Research Initiative

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Evidence for “Whole Family Approach” in accelerating uptake of COVID-19 and routine immunizations among integrated primary health services in Nigeria

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Launched in 2021, the Whole Family Approach (WFA) is a government-sanctioned approach to increase uptake of COVID-19 vaccines in Nigeria. The approach entails leveraging the high family-based demand for some primary health services, such as malaria, diabetes, hypertension, and reproductive services, to generate demand for COVID-19 and routine immunizations. Its goal is to close the gap between people and health services through integrated health promotion in the communities and opportunistic health promotion in the facilities. This study provides a theoretical framework for the WFA and tests the effectiveness of the strategy in increasing the utilization of target services in a Nigerian community.

Source: Evidence for “Whole Family Approach” in accelerating uptake of COVID-19 and routine immunizations among integrated primary health services in Nigeria

Views 304

Operational Framework for Demand Promotion – Integration

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The Operational Framework is a starting point to strategize demand programming for integrated COVID-19 vaccination. The framework uses the core components of vaccination demand to help guide thinking along a strategic pathway that is broad and flexible enough to be applied to any country situation.

Source: Operational Framework for Demand Promotion – Integration

    Views 572