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121

BIDA Solusyon sa COVID-19 Campaign Materials

The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors. The campaign encourages people to #BIDASolusyon (Be The Solution) by following four BIDA behaviors. It is a multimedia campaign to maximize reach and enable behavior.

122

Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

123

‘Protecting You, Protecting Us’ COVID-19 Campaign Materials, Guyana

Breakthrough ACTION Guyana’s ‘Protecting you, Protecting us’ COVID-19 campaign produced a set of materials to inform the public about protection from the virus and to bring to their attention other issues regarding COVID-19.

124

COVID-19 Testing Communications Toolkit

The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities. It is designed for use in the US, but can be used for communities in other parts of the world as well.

The toolkit includes evidence-based tutorials, handouts, and image library to help in translating public health goals into motivating, clear messages that educate the public about why, when, and where to get tested, even if they feel healthy.

127

Know What to do if You Have COVID-19 Symptoms or Have Been Exposed to COVID-19

Washington state produced a series of animations in English and Spanish (15-, 30- and 60-second versions) and associated posters and social media content that repurposes the video content. The goal of these materials is to help people understand what they should do if they have COVID-19 symptoms or have been exposed to COVID-19 – get tested, participate in contact tracing, stay home.

128

COVID-19 Health Literacy Project

This project creates and translates accessible COVID-19 information into different languages to help all patients know when, and how, to seek care. The materials are created in collaboration with Harvard Health Publishing and are freely available for download and distribution without copyright restrictions.

130

COVID-19 Kenya – IEC Materials and Campaigns Tracker

This tracker lists over 100 COVID-19 social and behavior change materials produced in Kenya and in other countries.

The list includes posters, pamphlets, radio ads, television ads, videos, posters, memes, and other media produced to introduce various aspects of COVID-19 to the public.