Social listening supports COVID-19 Communication response in the Philippines

USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

Source: Social listening supports COVID-19 Communication response in the Philippines

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    COVID-19 Vaccine Confidence Social Media Toolkit

    After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

    This toolkit is also available in SwahiliLuganda, and Nigerian Pidgin English.

    Source: COVID-19 Vaccine Confidence Social Media Toolkit

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      COVID-19 Vaccine “Voices” and “Satisfied Clients”. Testimonials Part 2

      I am the last person I expected to catch COVID because I was super careful”, said a renowned music producer and a COVID-19 vaccine advocate in Ghana. These and other influential “Voices for COVID-19 Vaccine and testimonials from “Satisfied Clients” have been produced by the Ghana Health Service with support from Breakthrough ACTION featuring a Market Queen, Market Woman, Religious Leader, Civil Society Organization advocate, leading advocacy to ramp-up demand for, and increase uptake of COVID-19 vaccine in Ghana. The videos have been produced in English and three predominantly spoken local languages in Ghana: Hausa, Ga, and Ewe.

      Source: COVID-19 Vaccine “Voices” and “Satisfied Clients”. Testimonials Part 2

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        February COVID-19 Behaviors Newsletter

        New data on the COVID Behaviors Dashboard indicate that people in most countries are currently hungry for information about COVID-19 variants and treatment. As the surge of cases brought by the omicron variant fades in France, India, the United States and elsewhere, countries like Chile, Norway, and Malaysia are still at or approaching their peaks.

        Explore how key data points on the dashboard—such as masking behaviors and structural barriers to vaccination—have changed in this most recent period.

        Source: February COVID-19 Behaviors Newsletter

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          New COVID Behaviors Reports January 2022 update

          Omicron continued to impact COVID-19 testing and positivity rates in the Jan 1-15 data period, with 30% or more of respondents in the United States, South Africa, Paraguay, and elsewhere reporting that they have tested positive for COVID-19 in the previous 14 days.

          Explore how key prevention behaviors—such as masking and vaccination—have changed in this most recent data period on the COVID Behaviors Dashboard.

          Source: New COVID Behaviors Reports January 2022 update

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            Research brief: Barriers to COVID-19 prevention behaviors in Côte d’Ivoire

            This research brief, available in both English and French, summarizes the results of a qualitative study examining barriers to a range of COVID-19 prevention behaviors early on in the COVID-19 pandemic in late 2020.

            The study included individual interviews (IDIs) with COVID-19 survivors, individuals who lost a family member to the disease, and health workers. Focus group discussions (FGDs) were also conducted with members of the general population to explore social norms and community perceptions related to COVID-19.

            Source: Research brief: Barriers to COVID-19 prevention behaviors in Côte d’Ivoire

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            Journalistic routines as factors promoting COVID-19 vaccine hesitancy in Pakistan

            COVID-19 vaccine hesitancy has reportedly been rising in polio-stricken Pakistan. Prior research reports a variety of contributing factors including information sources, particularly the newspapers readers generally consult to stay abreast of vaccine roll-out developments. This viewpoint article argues that three commonly practised journalistic routines – as explicated by Tandoc and Duffy – are promoting COVID-19 vaccine hesitancy among Urdu-language newspaper readers in Pakistan.

            Source: Journalistic routines as factors promoting COVID-19 vaccine hesitancy in Pakistan

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              Opinion leaders in Malawi promoting the COVID-19 vaccine

              Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.

              Source: Opinion leaders in Malawi promoting the COVID-19 vaccine

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                COVID-19 Communication Strategy India

                This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

                The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

                Source: COVID-19 Communication Strategy India

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