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COVID-19 Global Risk Communication and Community Engagement Strategy

The shift presented in this strategy is to move from the directive, one-way communication, which characterized the early stages of the COVID-19 response, towards the community engagement and participatory approaches that have been proven to help control and eliminate outbreaks in the past.

Source: COVID-19 Global Risk Communication and Community Engagement Strategy

    Cómo Manejar los Mitos y Conceptos Erróneos Sobre Alimentación Durante la Pandemia de COVID-19

    Esta breve guía describe las estrategias de cambio social y de comportamiento (CSC) para luchar contra la desinformación y apoyar los programas de respuesta desinformación relacionada con COVID-19 que afecta a la nutrición.

    Fuente: Cómo Manejar los Mitos y Conceptos Erróneos Sobre Alimentación Durante la Pandemia de COVID-19

      COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands

      The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.

      The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

      Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands

        COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

        The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.

        The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.

        Source: COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

          COVID-19 Prevention Campaign: Facebook Page Posts

          The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of Facebook posts to raise awareness that COVID-19 threat continues in Guatemala.

          The posts remind the population that it is everyone’s responsibility to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going to do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”.

          Source: COVID-19 Prevention Campaign: Facebook Page Posts

            Atención de Emergencia para Enfermedades Cardíacas Durante COVID-19

            Al menos una de cada cinco visitas previstas al departamento de emergencias por ataque cardíaco o accidente cerebrovascular no se produjo durante los meses iniciales de la pandemia COVID-19, según los CDC. CDC Foundation y Million Hearts recuerdan a los estadounidenses los riesgos de descuidar la atención médica de emergencia por ataque cardíaco o accidente cerebrovascular durante COVID-19.

            Source: Atención de Emergencia para Enfermedades Cardíacas Durante COVID-19

             

            • Rachel Powell
            • rpowell@cdcfoundation.org

            COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

            The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

            The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala. The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Solola, and Totonicapan.

            This suite of Instagram Stories emphasized COVID-19 prevention when visiting family or friends.

            Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

              COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Going to Work

              The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

              The Instagram stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

              This suite of Instagram Stories emphasized COVID-19 prevention when going to work. Key behaviors promoted are maintaining physical distancing and wearing a mask.

              Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Going to Work

                COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Family Responsibility

                The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.

                The stories remind the public that it is the responsibility of the entire family to perform key prevention behaviors (wash your hands, maintain physical distancing, and wear a mask) at critical moments of elevated risk when they visit family members, go to work, or go do daily errands.

                The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each of the stories was contextualized for specific locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

                This suite of stories strongly emphasized that prevention of COVID-19 is the responsibility of the entire family.

                Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Family Responsibility

                  COVID-19 Communication Materials

                  This is a variety of COVID-19 communications materials developed by the Pan American Health Organization, comprising videos, animations and social media cards. The materials cover a range of topics including helping children deal with stress, domestic violence & COVID-19, physical distancing, mask wearing, etc.

                  Source: COVID-19 Communication Materials

                  • Daniel Epstein
                  • epsteind@paho.org