Designing Social and Behavior Change Solutions to Support Pediatric COVID-19 Vaccine Uptake: A Technical Brief

As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.


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Guidelines for Dialogue: Talking to the General Public About COVID-19

This guide presents a series of recommendations aimed at facilitating the dialogue between health personnel in charge of COVID-19 vaccination and information sessions and the general public. Listening to their concerns and informing them with clarity and simplicity, in a respectful and empathetic atmosphere, are undoubtedly the keys to a dialogue that will allow to continue promoting vaccination among the population.

Source: Guidelines for Dialogue: Talking to the General Public About COVID-19

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    Guidelines for Dialogue: Vaccination during Pregnancy

    This guide is based on the observation that pregnancy is one of the risk factors for COVID-19 and offers the necessary recommendations to help pregnant women go through this important stage of their lives with the best health guarantees.

    Source: Guidelines for Dialogue: Vaccination during Pregnancy

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      La Voz de los Religiosos Guatemala March-April 2022

      The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.

      Source: La Voz de los Religiosos Guatemala March-April 2022

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        ¡Vacúnate ya contra el COVID y vive calidá! Guatemala Vaccine Campaign May-June 2022

        The ¡Vacúnate ya contra el Covid y vive calidá! rural COVID-19 communication campaign was launched in 14 municipalities of Huehuetenango, San Marcos, Quiché, and Alta Verapaz. The campaign materials included TV, print, mobile loudspeaker audio, social media in Spanish as well as radio spots in 6 languages (Spanish, Ixil, Mam, Poqomchi’, Q’eqchi’, and Q’anjob’al). The campaign promoted vaccination among individuals hesitant to get vaccinated, people who need their second dose, pregnant women and nursing mothers, and parents of children aged 12–17 years.

        Source: ¡Vacúnate ya contra el COVID y vive calidá! Guatemala Vaccine Campaign May-June 2022

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          Poster campaign on vaccines for vulnerable populations

          The COVID-19 pandemic rages on and even with vaccines being rolled out for nearly a year now, there are still plenty of individuals and communities who haven’t taken up the option, either due to lack of availability, skepticism or poor understanding due to misinformation.

          To emphasize the importance of getting vaccinated, and encourage those who have yet to be immunized to do so, social art and design lab Amplifier has made available to street papers a series of posters which highlight the collective benefits of receiving the vaccine.

          Source: Poster campaign on vaccines for vulnerable populations

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            ‘Vaccination Is’ Campaign for Refugees

            We worked with, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.

            Source: ‘Vaccination Is’ Campaign for Refugees

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              COVID Behaviors Dashboard: Updated Data Show Omicron Trends

              Global Omicron cases have exploded since the COVID-19 variant was first reported to the World Health Organization on November 24. The most recent data from the COVID Behaviors Dashboard reflects that trend: the highest percentage of respondents in multiple countries are reporting positive test results since the dashboard went live in May of 2021.

              • Reported positivity rates have jumped at least 10 percentage points in South Africa, Mozambique, Puerto Rico, and many other countries in the past month.
              • In the November 16-30 data collection period for South Africa, 7% of tests were positive. In the most recent December period, that number rose to 37%, more than a four-fold increase.

              Other insights from the latest data collection period (Dec 16-31):

              • 20% of unvaccinated health workers in Japan are now reporting that they will definitely get vaccinated, up from only 3% in early December
              • 90% of South African respondents reported that they have worn a mask all or most of the time, but only 70% believe that all or most other people are wearing masks
              • Respondents in Nigeria have consistently reported a lack of vaccine appointments as the top barrier to vaccination (32% indicating)

              Source: COVID Behaviors Dashboard: Updated Data Show Omicron Trends

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                Get the Facts Get the Vax Testimonials

                This is a series of testimonials, in English and Spanish, encouraging people to get the COVID-19 vaccine. They are part of Johns Hopkins University’s initiative to encourage JHU employees and members of the Baltimore community to get vaccinated against COVID-19.

                Source: Get the Facts Get the Vax Testimonials

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                  “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

                  The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

                  The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.

                  La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional  después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”

                  Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y  en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.

                  Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

                    Views 1568