COVID-19 Vaccine Promotion

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. Several SBC materials were produced under this project including TV and radio spots as well as different posters and banners. These materials were intended to reduce vaccine hesitancy among the general public and health service providers and increase the uptake of the vaccines.

Source: COVID-19 Vaccine Promotion

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    COVID-19 Vaccine Audio Spots for Pregnant and Lactating Mothers in Ghana

    These are two 60-second audio spots produced by Breakthrough ACTION to increase awareness of the COVID-19 vaccine, and eligibility among pregnant and lactating women. The audio spots are available in English and translated into 16 local languages.

    Source: COVID-19 Vaccine Audio Spots for Pregnant and Lactating Mothers in Ghana

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      Radio is used to communicate to millions about COVID-19 in Burkina Faso

      DMI has created 24 one-minute radio spots on COVID-19. These are being broadcast over 6 months from May to October 2020 by 39 radio stations across the country. Broadcasts are 10 times a day and at peak listening times. The spots are each translated and produced in 10 local languages. They include messages encouraging specific behaviours, which are based on the Burkina Faso Ministry of Health’s COVID response plan, and developed with advice from World Health Organisation Global Outbreak Alert and Response Network (WHO GOARN) and Africa Centers for Disease Control and Prevention (Africa CDC).

      Source: Radio is used to communicate to millions about COVID-19 in Burkina Faso

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        COVID-19 Radio Spot – Phase 1

        These are messaging developed by Breakthrough ACTION South Sudan and approved by RCCE to be aired by the Radio Stations (Eye Radio/Media) to provide COVID-19 Vaccination information to the general public. The messaging developed into 5 languages (Arabic, Azande, Bari, English and Lotuko).

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          La Voz de los Religiosos Guatemala March-April 2022

          The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.

          Source: La Voz de los Religiosos Guatemala March-April 2022

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            ¡Vacúnate ya contra el COVID y vive calidá! Guatemala Vaccine Campaign May-June 2022

            The ¡Vacúnate ya contra el Covid y vive calidá! rural COVID-19 communication campaign was launched in 14 municipalities of Huehuetenango, San Marcos, Quiché, and Alta Verapaz. The campaign materials included TV, print, mobile loudspeaker audio, social media in Spanish as well as radio spots in 6 languages (Spanish, Ixil, Mam, Poqomchi’, Q’eqchi’, and Q’anjob’al). The campaign promoted vaccination among individuals hesitant to get vaccinated, people who need their second dose, pregnant women and nursing mothers, and parents of children aged 12–17 years.

            Source: ¡Vacúnate ya contra el COVID y vive calidá! Guatemala Vaccine Campaign May-June 2022

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              Campagne de relance de la vaccination avec des célébrités

              Des artistes de renommée nationale et internationale comme Wally Balago Seck et Baba Maal se sont engagés pour apporter leur contribution à la riposte. Chacun a consenti à produire des supports audiovisuels comportant un appel aux populations et mettant l’accent sur la sûreté, l’efficacité et la gratuité des vaccins. Ces supports sont constitués d’une capsule vidéo destinée à une diffusion TV et des réseaux sociaux, de messages audios à diffuser à travers des radios nationales et communautaires ainsi que sur les réseaux sociaux, d’une courte chanson déclinée en clip de 2 minutes et d’images destinées aux différents supports de communication.

              Source: Campagne de relance de la vaccination avec des célébrités

              Views 276