The second stream (Wave 2) audio spots as produced by Breakthrough ACTION-Nigeria in support of the Nigeria Centre for Disease Control’s Risk Communications response focused on preventive measures such as good hygiene and physical distancing as well as discouraging the sharing of fake news while promoting #Take Responsibility Campaign theme song.
Source: Breakthrough ACTION Nigeria Wave 2- COVID-19 Spots
As part of the efforts to support Nigeria in curbing the spread of the coronavirus, Breakthrough ACTION-Nigeria and partners will be supporting the #TakeResponsibility social media campaign of the NCDC through various social media activities. The team created a #PUSH challenge.
PUSH stands for:
P = Practice coughing or sneezing in your elbow.
U = Use soap and running water to wash you hands regularly
S = Stay at home to reduce spread from person-to-person.
H = Help others by spreading this message
Source: PUSH COVID-19 Challenge
Breakthrough ACTION-Nigeria facilitated video recordings of religous leaders (Christian and Muslim) in its intervention states in Nigeria. The recordings focused on COVID-19 preventive messages to bolster the adherence of the guidelines of the Nigeria Centre for Disease Control (NCDC) in containing the pandemic.
Source: State Religious Leaders Messages
Due to the outbreak of the novel coronavirus (COVID-19) in December 2019, the World Health Organization (WHO) had prioritized 13 African countries including Nigeria as the most vulnerable countries for importation of COVID-19.
Since the confirmation of an index case in the country, the Federal Ministry of Health (FMOH), Nigerian Centre for Disease Control (NCDC) and WHO commenced the coordination of a response and preparedness plan. One of the components of the plan is Risk Communication and Community Engagement (RCCE) with an Incident Action Plan (IAP), which articulates communication objectives and illustrative activities proposed by the NCDC. Through partnership and collaboration, Breakthrough ACTION Nigeria will work to support the Nigerian Government and RCCE country-level pillar leadership (currently the Health promotion division of the FMoH, NCDC, WHO and UNICEF) with technical assistance to adapt and contextualize plans, tools, templates, and materials to support the preparedness and/or response activities required by Nigeria.
Activities/ materials include:
Audio spots:
10 (60secs) audio spots on self-isolation for international travelers. In these spots (available in Yoruba, Hausa, Igbo, Pidgin, and English) two men/ two women discuss having just returned from travel and the need to stay self-isolated.
Source: Bros Jay (for men) and Ladies Night (for women) in clip below
Advance Dial Prompts:
These are voice messages that users receive after they dial but before their call connects. They are available in Igbo, Hausa, Pidgin, Yoruba, and English.
Audio clips:
Source: Igbo clip
Source: Hausa clip
Source: Pidgin clip
Source: Yoruba clip
Source: English clip
Scripts:
Source: SMS Content for #TakeResponsibility Campaign (Igbo script)
Source: SMS Content for #TakeResponsibility Campaign (Pidgin script)
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
