Follow Who Know Road TV Spots

The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.


  • Episode 1
  • Episode 2
    • Madam Naija learns that the COVID-19 vaccines are safe for pregnant women and nursing mothers.
  • Episode 3
    • Madam Naija is ill and unwilling to go to the hospital. Fifi urges her to go to the hospital and get tested for COVID-19.
  • Episode 4
    • Madam Naija finally goes to the hospital, and Aproko Doctor informs her that he needs to carry out various tests before she can be treated.
  • Episode 5
    • Madam Naija tests positive for COVID-19 and was told to stay isolated for a period. Her husband reminds her that refusal to do this affects the entire family.
  • Episode 6
    • Madam Naija is now a COVID-19 vaccine supporter and believes the vaccines would protect her and her family.
  • Episode 7
    • Madam Naija encourages people in the market to vaccinate against COVID-19, citing her experience with the disease.
  • Episode 8
    • Madam Naija and Fifi encourage Mama T’s customer to get vaccinated against COVID-19, even though he worries that the vaccine may affect his hypertension.
  • Episode 9
    • Fifi encourages a customer at Mama T’s restaurant to get his booster dose of the COVID-19 vaccine.

    Views 1398

    Tuberculosis and COVID-19 Integrated Video

    This video integrated COVID-19 and Tuberculosis messaging and directions to get tested.

    Source: Tuberculosis and COVID-19 Integrated Video

      Views 1381

      COVID-19 Co-morbidity Fliers

      These fliers urge people with the simultaneous presence of two or more diseases or medical conditions in a patient to get vaccinated against COVID-19.

      Source: COVID-19 Co-morbidity Fliers

        Views 646

        COVID-19 Response in Nigeria: A State-to-State Learning Report

        This report details findings and key learning from a State-to-State learning exchange workshop designed to understand how Nigeria addresses the COVID-19 pandemic.

        The Nigeria Center for Disease Control (NCDC), National Primary Health Care Development Agency (NPHCDA),  and State Primary Health Care Development Agencies/Boards from Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, FCT, Kano, and Sokoto were part of this learning exchange.

        Learn more about how Nigeria is mitigating the COVID-19 pandemic here.

        Source: COVID-19 Response in Nigeria: A State-to-State Learning Report

          Views 1100

          PUSH COVID-19 Challenge

          As part of the efforts to support Nigeria in curbing the spread of the coronavirus, Breakthrough ACTION-Nigeria and partners will be supporting the #TakeResponsibility social media  campaign of the NCDC through various social media activities. The team created a #PUSH challenge.

          PUSH stands for:

          P = Practice coughing or sneezing in your elbow.
          U = Use soap and running water to wash you hands regularly
          S = Stay at home to reduce spread from person-to-person.
          H = Help others by spreading this message

          Source: PUSH COVID-19 Challenge

            Views 628

            Breakthrough ACTION Nigeria COVID-19 Campaign

            Due to the outbreak of the novel coronavirus (COVID-19) in December 2019, the World Health Organization (WHO) had prioritized 13 African countries including Nigeria as the most vulnerable countries for importation of COVID-19.

            Since the confirmation of an index case in the country, the Federal Ministry of Health (FMOH), Nigerian Centre for Disease Control (NCDC) and WHO commenced the coordination of a response and preparedness plan. One of the components of the plan is Risk Communication and Community Engagement (RCCE) with an Incident Action Plan (IAP), which articulates communication objectives and illustrative activities proposed by the NCDC. Through partnership and collaboration, Breakthrough ACTION Nigeria will work to support the Nigerian Government and RCCE country-level pillar leadership (currently the Health promotion division of the FMoH, NCDC, WHO and UNICEF) with technical assistance to adapt and contextualize plans, tools, templates, and materials to support the preparedness and/or response activities required by Nigeria.

            Activities/ materials include:

            Audio spots:

            10 (60secs) audio spots on self-isolation for international travelers. In these spots (available in Yoruba, Hausa, Igbo, Pidgin, and English)  two men/ two women discuss having just returned from travel and the need to stay self-isolated.

            Source: Bros Jay (for men) and Ladies Night (for women) in clip below

            Advance Dial Prompts:

            These are voice messages that users receive after they dial but before their call connects.  They are available in Igbo, Hausa, Pidgin, Yoruba, and English.

            Audio clips:

            Source: Igbo clip

            Source: Hausa clip

            Source: Pidgin clip

            Source: Yoruba clip

            Source: English clip


            Source: SMS Content for #TakeResponsibility Campaign (Igbo script)

            Source: SMS Content for #TakeResponsibility Campaign (Pidgin script)

            Views 893