COVID-19 Vaccine Confidence Social Media Toolkit

After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

This toolkit is also available in SwahiliLuganda, and Nigerian Pidgin English.

Source: COVID-19 Vaccine Confidence Social Media Toolkit

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    ‘Vaccination Is’ Campaign for Refugees

    We worked with IDEO.org, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.

    Source: ‘Vaccination Is’ Campaign for Refugees

      Views 1662

      COVID Behaviors Dashboard: Updated Data Show Omicron Trends

      Global Omicron cases have exploded since the COVID-19 variant was first reported to the World Health Organization on November 24. The most recent data from the COVID Behaviors Dashboard reflects that trend: the highest percentage of respondents in multiple countries are reporting positive test results since the dashboard went live in May of 2021.

      • Reported positivity rates have jumped at least 10 percentage points in South Africa, Mozambique, Puerto Rico, and many other countries in the past month.
      • In the November 16-30 data collection period for South Africa, 7% of tests were positive. In the most recent December period, that number rose to 37%, more than a four-fold increase.

      Other insights from the latest data collection period (Dec 16-31):

      • 20% of unvaccinated health workers in Japan are now reporting that they will definitely get vaccinated, up from only 3% in early December
      • 90% of South African respondents reported that they have worn a mask all or most of the time, but only 70% believe that all or most other people are wearing masks
      • Respondents in Nigeria have consistently reported a lack of vaccine appointments as the top barrier to vaccination (32% indicating)

      Source: COVID Behaviors Dashboard: Updated Data Show Omicron Trends

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        Uganda COVID-19 Campaign Materials

        The Uganda Kijja Kugwa  (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases. 

        The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Since implementation, the campaign has been refreshed to incorporate messaging on vaccines, including a special Moments campaign. Various materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

        The campaign was developed In partnership with the Ministry of Health, UNICEF, WHO, USAID, and the USAID Social and Behavior Change Activity. For more information, contact Glory Mkandawire, Chief of Party gmkanda2@jhu.edu.


        Moments campaign for vaccine uptake, featuring sentimental posters and videos of gatherings with friends, family, and colleagues, that reinforce vaccination.

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          Faith Leaders Campaign – Twitter post

          This tweet, from the Inter-religious Council of Kenya, encourages Kenyan citizens to continue to follow the COVID-19 prevention guidelines after getting vaccinated.

          Source: Faith Leaders Campaign – Twitter post

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            COVID Behaviors Dashboard

            The COVID Behaviors Dashboard visualizes data from the COVID-19 Trends and Impact Survey (CTIS), launched by Facebook with the Delphi Group at Carnegie Mellon University and the University of Maryland Social Data Science Center. Insights and analyses on how to use the data were written by researchers and social and behavior change communication experts at CCP in collaboration with WHO’s Global Outbreak Alert and Response Network. This site is intended to be used by policy makers, health officials and practitioners at national and subnational levels to better understand the behavioral drivers behind vaccine uptake, masking and physical distancing among other behaviors that affect the spread of COVID-19.

            Data from this ongoing survey is collected daily and the dashboard is updated every two weeks.

            Source: COVID Behaviors Dashboard

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              Return to School Video for Kids

              This video shows a group of students returning to school and expressing concerns about COVID-19. The videos were produced by USAID Kenya and are available in English and Swahili.

              Source: Return to School Video for Kids

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                Hygiene and Behavior Change Coalition COVID-19 TV Spots

                The Hygiene and Behavior Change Coalition (HBCC) created these spots and produced them in a variety of languages. The videos are available in Arabic, Indonesian, Hindi and Swahili.

                The HBCC is funded by the Unilever Transform project and the Foreign Commonwealth Development Office.

                Source: Hygiene and Behavior Change Coalition COVID-19 TV Spots

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                  International COVID-19 Awareness and Responses Evaluation Study

                  Understanding people’s concerns about COVID-19, their perceptions, beliefs, and attitudes about public health policies, and how they impact what people are (and are not) willing to do will be important for informing policy strategy and how they are communicated, to ensure the best health and economic outcomes.

                  The iCARE Study will capture key data on people’s awareness, attitudes, and behaviors as they relate to the COVID-19 policies, as well as the impacts that COVID-19 is having on people’s physical and mental health, financial situation, and quality of life.

                  Data from approximately 250,000 people around the world will be analyzed to understand what government policies are (and are not) influencing behavior and outcomes, and in whom these policies are most or least effective. This data can be used to inform governments on the efficacy of policy measures on both people’s behavior, and on key health and quality of life outcomes.

                  Source: International COVID-19 Awareness and Responses Evaluation Study

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                    COVID-19 Health Literacy Project

                    This project creates and translates accessible COVID-19 information into different languages to help all patients know when, and how, to seek care. The materials are created in collaboration with Harvard Health Publishing.

                    All of the materials are reviewed and vetted by physicians and medical school faculty members at the Harvard hospitals. These materials are created in collaboration with Harvard Health Publishing. The materials are freely available for download and distribution without copyright restrictions. The project currently supports 35 languages.

                    Source: COVID-19 Health Literacy Project

                      Views 1147