5 Inspiring Covid-19 Marketing Campaigns

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Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.

During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.

Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.

We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.

Source: 5 Inspiring Covid-19 Marketing Campaigns

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@One Vax Two Lives COVID-19 Vaccine Promotion for Pregnant Women

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This is an Instagram account from University of Washington Health promoting COVID-19 vaccines for pregnant women.

Source: @One Vax Two Lives Covid-19 Vaccine Promotion for Pregnant Women

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    Study confirms link between COVID-19 vaccination and temporary increase in menstrual cycle length

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    A large international study has confirmed the findings of a previous U.S. study that linked COVID-19 vaccination with an average increase in menstrual cycle length of less than one day. The increase was not associated with any change in the number of days of menses (days of bleeding).

    Source: Study confirms link between COVID-19 vaccination and temporary increase in menstrual cycle length

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      Peripartum Outcomes Associated With COVID-19 Vaccination During Pregnancy

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      In this systematic review and meta-analysis, COVID-19 vaccination during pregnancy was not associated with increased risks of peripartum adverse outcomes, including preterm birth, small size for gestational age, low Apgar score at 5 minutes, cesarean delivery, postpartum hemorrhage, and chorioamnionitis.

      Source: Peripartum Outcomes Associated With COVID-19 Vaccination During Pregnancy

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        Toolkit for Pregnant people and new parents

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        These are resources and tools from the CDC to help pregnant and recently pregnant people, breastfeeding people and new parents caring for infants protect their health and help people who serve these communities communicate with them during the COVID-19 pandemic.

        Source: Toolkit for Pregnant people and new parents

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          Social Media Toolkit: COVID-19 Booster

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          This is a collection of images from the US Centers for Disease Control (CDC) that you can share on social media to encourage people to get their COVID-19 booster.

          Source: Social Media Toolkit: COVID-19 Booster

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            More Harm Reduction, Less Abstinence-Only in COVID Messaging, Experts Say

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            This article explains how giving more attention to harm reduction and less attention to abstinence from risky behaviors improves messaging on the COVID-19 pandemic.

            Source: More Harm Reduction, Less Abstinence-Only in COVID Messaging, Experts Say

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              If you test positive for COVID-19 speak with your provider about your eligibility for treatment options like antiviral medications.

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              This is a tweet from the Maryland Department of Health explaining that if you test positive for COVID-19, then you should contact your doctor about receiving treatment options like antiviral medications.

              Source: If you test positive for COVID-19 speak with your provider about your eligibility for treatment options like antiviral medications.

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                Immunity from COVID vaccines wanes, which is why a bivalent booster is important for everyone, especially seniors. If it’s been at least two months since your primary series or booster, call 1-855-MD-GoVAX or visit http://covidVAX.maryland.gov to make an appointment. #COVIDReady

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                This is a tweet from the Maryland Department of Health encouraging people (especially seniors) to get their COVID-19 bivalent booster because immunity from the vaccines wanes over time.

                Source: Immunity from COVID vaccines wanes, which is why a bivalent booster is important for everyone, especially seniors. If it’s been at least two months since your primary series or booster, call 1-855-MD-GoVAX or visit http://covidVAX.maryland.gov to make an appointment. #COVIDReady

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                  Secondary symptoms of the COVID-19 vaccine indicate that your body is preparing to fight the virus! 💪 Do not believe in false rumors and #GetVaxxed

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                  This is a tweet from Baltimore City’s Health Department explaining that the common side affects from the COVID-19 vaccine are a sign that the body is producing the antibodies necessary to fight the virus.

                  Source: Secondary symptoms of the COVID-19 vaccine indicate that your body is preparing to fight the virus! 💪 Do not believe in false rumors and #GetVaxxed

                  Views 636