The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.
The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:
- B – Bawal walang mask (Don’t go out without a mask)
- I – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
- D – Dumistansya ng isang metro (Keep your distance of 1 meter)
- A – Alamin ang totoong impormasyon (Know the right information)
It is a multimedia campaign to maximize reach and enable behavior.