Social listening supports COVID-19 Communication response in the Philippines

USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

Source: Social listening supports COVID-19 Communication response in the Philippines

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    BIDA Solusyon sa COVID-19 Campaign Materials

    The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.

    The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

    • B – Bawal walang mask (Don’t go out without a mask)
    • – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
    • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
    • A – Alamin ang totoong impormasyon (Know the right information)

    It is a multimedia campaign to maximize reach and enable behavior.

    Source: BIDA Solusyon sa COVID-19 Campaign Materials

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      Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

      In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

      Source: Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

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        RCCE Guide for Community Health Workers, Volunteers, and Social Mobilizers

        This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus. This guide contains importance of community engagement during health crisis, how to talk to people in the community, how to protect yourself and others while on duty, and key messages that need to be conveyed to the community and to specific audience groups.

        Using the guide, Department of Health, in partnership with USAID Breakthrough ACTION, UNICEF, and WHO conducted RCCE online trainings via Zoom to CHWs, volunteers, and social mobilizers.

        Sources:

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          Social Media COVID-19 Anti-Stigma Cards

          This social media card was created to counter stigma and discrimination towards COVID-19 patients. This was shared through the Facebook Page of the Department of Health.

          Source: Social Media COVID-19 Anti-Stigma Cards

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            Message Toolkit (Version 2) – Risk Communication for COVID-19

            This is the second version of the Message Toolkit developed by the Philippine Department of Health (DOH) together with USAID’s Breakthrough ACTION project, UNICEF and WHO. It contains additional messages about recent developments in the COVID-19 response.

            Source: Message Toolkit (Version 2) – Risk Communication for COVID-19

              Views 119

              Message Toolkit Version 1 – Risk Communication for COVID-19

              This Message Toolkit was developed by the Philippine Department of Health (DOH) together with USAID’s Breakthrough ACTION project, UNICEF and WHO. It was designed to help the DOH staff, local government stakeholders, non-government organizations, international organizations and others to communicate consistently and effectively about COVID-19.

              It is a one-stop-shop for all messages about COVID-19. The messages here have been reviewed and approved by the Department of Health (DOH). You are welcome to put your “spin” on them and get creative, but please do not deviate from the facts.

              This is a living document that will be added to as needed.

              Source: Message Toolkit Version 1 – Risk Communication for COVID-19

                Views 103