Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

Breakthrough ACTION Philippines partnered with three online communities for moms to prompt discussion around COVID-19 vaccines. BA and partners in the Philippines created social media posts and an online talk show that  addresses myths, misconceptions and misinformation about COVID-19 vaccines. The talk show was hosted by a famous celebrity mom, together with medical experts and the three moms who lead the online communities. During the talk show, the medical experts talked about how vaccines work and why getting vaccinated is important especially for immunocompromised children. The participants of the show shared personal experiences when having their children vaccinated and the concerns of their fellow moms and discussed how to address those concerns.

Source: Project Batibot: Partnering with moms to talk about COVID-19 vaccines for children

Views 1134

“KwentoSerye” – an online conversation with teens!

Breakthrough ACTION Philippines launches an online conversation program with teens called “KwentoSerye” (story series). This program aims to be a safe space for teens to talk about their health and well-being. The first two episodes that premiered on the I Choose #MalayaAkongMaging Facebook page focused on the teens’ experiences during the COVID-19 pandemic. The conversations revolved around how teens felt during the lockdown and when the COVID-19 vaccines for them were finally available. The teens shared how the pandemic has affected their mental health as well. A mental health expert from InTouch Community Services was invited to share tips on how the teens can take care of their mental health. 

Check out our episodes on COVID-19 lockdown and vaccination!

Source: “KwentoSerye” – an online conversation with teens!

Views 694

Social listening supports COVID-19 Communication response in the Philippines

USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

Source: Social listening supports COVID-19 Communication response in the Philippines

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    BIDA Solusyon sa COVID-19 Campaign Materials

    The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.

    The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

    • B – Bawal walang mask (Don’t go out without a mask)
    • – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
    • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
    • A – Alamin ang totoong impormasyon (Know the right information)

    It is a multimedia campaign to maximize reach and enable behavior.

    Source: BIDA Solusyon sa COVID-19 Campaign Materials

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      Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

      In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

      Source: Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

        Views 916

        RCCE Guide for Community Health Workers, Volunteers, and Social Mobilizers

        This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus. This guide contains importance of community engagement during health crisis, how to talk to people in the community, how to protect yourself and others while on duty, and key messages that need to be conveyed to the community and to specific audience groups.

        Using the guide, Department of Health, in partnership with USAID Breakthrough ACTION, UNICEF, and WHO conducted RCCE online trainings via Zoom to CHWs, volunteers, and social mobilizers.

        Sources:

          Views 684

          Social Media COVID-19 Anti-Stigma Cards

          This social media card was created to counter stigma and discrimination towards COVID-19 patients. This was shared through the Facebook Page of the Department of Health.

          Source: Social Media COVID-19 Anti-Stigma Cards

            Views 659