The overall goal of this strategy is to effectively coordinate Kenyan national and county communications and community engagement activities to prevent the spread of the disease, build trust in the leaders and health workers to provide accurate information and essential services, and encourage communities’ active participation in supporting the risk reduction and response measures.
Specifically, the communication strategy is designed to enhance:
- Coordination: Strengthen coordination and information management structures across government ministries (health, agricultural, ICT and more) and county governments as well as with development partners and private sector entities to promote an efficient and holistic approach to addressing the multifaceted impacts of the pandemic.
- Effective Messages: Amplify key public health awareness messages and catalyze conversations with communities to prevent and reduce the spread of COVID-19, especially for the highest risk groups, and ensure people still go to health facilities for essential services. In addition, mobilize formal and informal leaders to share accurate information.
- Two-Way Communication: Promote two-way communication with communities to reduce fear, misconceptions, and stigma; to understand risk perceptions, knowledge gaps and provide accurate information tailored for diverse audiences and channels throughout the pandemic response period. These efforts will be crucial in supporting advocacy for responsive county and national efforts.
- Health Worker Preparedness and Capacity: Ensure health workers and community health workers have the key information and tools to effectively provide accurate information in a way that is respectful of people’s fears, grief and other psychosocial concerns.
- Monitoring, Evaluation and Research: Establish strong monitoring and evaluation mechanisms for measuring national, county and community levels outcomes.
This resource, produced by the Kenya Ministry of Health in partnership with USAID, tracks reports, presentations, documents, and other tools which are being accumulated as new information about COVID-19 in Kenya is published. Several topics include: gender, PWD, informal settlement, COVID response/survey, wildlife, malnutrition, etc.
This tracker, produced by the Kenya Ministry of Health in partnership with USAID, follows media coverage of COVID-19 in Kenya, offering information about the source, topic, and author. Several key topics the tracker covers include: economics, innovation, gender-based violence, aid, response, risk factors, etc.
This tracker lists over 100 COVID-19 social and behavior change materials produced in Kenya and in other countries.
The list includes posters, pamphlets, radio ads, television ads, videos, posters, memes, and other media produced to introduce various aspects of COVID-19 to the public.
This video explains the science of vaccines and delves into the 3 types of vaccines being developed to combat the deadly coronavirus.
This video compares fighting the coronavirus to a cricket match and challenges the public to fight against it.
Source: Let’s Bold Out Coronavirus
This message, posted on Facebook, reads “When you go out of the house, you must wear a mask to protect yourself and others.”
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.