Kenya National Communication and Community Engagement Strategy for Coronavirus

The overall goal of this strategy is to effectively coordinate Kenyan national and county communications and community engagement activities to prevent the spread of the disease, build trust in the leaders and health workers to provide accurate information and essential services, and encourage communities’ active participation in supporting the risk reduction and response measures.

Specifically, the communication strategy is designed to enhance:

  1. Coordination: Strengthen coordination and information management structures across government ministries (health, agricultural, ICT and more) and county governments as well as with development partners and private sector entities to promote an efficient and holistic approach to addressing the multifaceted impacts of the pandemic.
  2. Effective Messages: Amplify key public health awareness messages and catalyze conversations with communities to prevent and reduce the spread of COVID-19, especially for the highest risk groups, and ensure people still go to health facilities for essential services. In addition, mobilize formal and informal leaders to share accurate information.
  3. Two-Way Communication: Promote two-way communication with communities to reduce fear, misconceptions, and stigma; to understand risk perceptions, knowledge gaps and provide accurate information tailored for diverse audiences and channels throughout the pandemic response period. These efforts will be crucial in supporting advocacy for responsive county and national efforts.
  4. Health Worker Preparedness and Capacity: Ensure health workers and community health workers have the key information and tools to effectively provide accurate information in a way that is respectful of people’s fears, grief and other psychosocial concerns.
  5. Monitoring, Evaluation and Research: Establish strong monitoring and evaluation mechanisms for measuring national, county and community levels outcomes.

Source: Kenya National Communication and Community Engagement Strategy for Coronavirus

    COVID-19 Kenya – Clinical Guidance and Job Aid Tracker

    This resource, produced by the Kenya Ministry of Health in partnership with USAID, tracks technical guidance about COVID-19 and lists useful job aids for health workers.  The tracker offers a brief description of each piece of guidance/job aid, a link to where it can be found, and the topic which it covers.

    Source: COVID-19 Kenya – Clinical Guidance and Job Aid Tracker

      COVID-19 Kenya – Knowledge Sharing Tracker

      This resource, produced by the Kenya Ministry of Health in partnership with USAID, tracks reports, presentations, documents, and other tools which are being accumulated as new information about COVID-19 in Kenya is published. Several topics include: gender, PWD, informal settlement, COVID response/survey, wildlife, malnutrition, etc.

      Source: COVID-19 Kenya – Knowledge Sharing Tracker

        COVID-19 Kenya – Media Coverage Tracker

        This tracker, produced by the Kenya Ministry of Health in partnership with USAID, follows media coverage of COVID-19 in Kenya, offering information about the source, topic, and author. Several key topics the tracker covers include: economics, innovation, gender-based violence, aid, response, risk factors, etc.

          COVID-19 Kenya – IEC Materials and Campaigns Tracker

          This tracker lists over 100 COVID-19 social and behavior change materials produced in Kenya and in other countries.

          The list includes posters, pamphlets, radio ads, television ads, videos, posters, memes, and other media produced to introduce various aspects of COVID-19 to the public.

          Source: COVID-19 Kenya – IEC Materials and Campaigns Tracker

            I Wear My Mask in Public

            This poster is designed to reach young adults with a message about the importance of wearing masks to prevent COVID-19.

            The poster lists reasons why masks are important.

            Source: I Wear My Mask in Public