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As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.
This guide presents a series of recommendations aimed at facilitating the dialogue between health personnel in charge of COVID-19 vaccination and information sessions and the general public. Listening to their concerns and informing them with clarity and simplicity, in a respectful and empathetic atmosphere, are undoubtedly the keys to a dialogue that will allow to continue promoting vaccination among the population.
Breakthrough ACTION Côte d’Ivoire collected and analyzed 295 rumors related to COVID-19 in general, new beliefs about COVID-19 vaccination, rabies, and other diseases thank to community listening and social listening in order to better manage infodemic.
This public service announcement raises awareness about the ongoing vaccination campaign for 5-11 years old children in Bangladesh.
Dans le cadre de la lutte contre la COVID-19, Breakthrough ACTION Côte d’Ivoire a développé des spots en français et quatre langues locales pour sensibiliser les populations.
The ‘Follow Who Know Road’ television spots are one-minute videos explaining why vaccination against COVID-19 is essential.
MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.
This folder includes all the audio, video, and social media materials used by the Breakthrough ACTION Guinea team in the COVID-19 Vaccination COVAX campaign.
Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism.
Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
