Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.
Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.
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As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.
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The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.
As part of the SIAP campaign, the Elderly hero competition uses an approach “from the elderly to the elderly” encouraging their fellow elderly the get full dose of COVID-19 vaccination and overcome challenges to get vaccinated.
The SIAP Elderly Hero Competition, which was held from March to the end of April 2022, succeeded in capturing 529 elderly people from 10 regencies/cities, namely Dumai City and Kampar Regency (Riau), Pasuruan Regency and Lumajang Regency (East Java), Kubu Raya Regency and North Kayong Regency. (West Kalimantan), Sinjai and Bantaeng regencies (South Sulawesi), and Kupang and South Central Timor (NTT) regencies. The elderly candidates were obtained by registering themselves voluntarily, searching from health center data, or searching directly from house to house.
From hundreds of candidates, the competition has chosen 10 elderly heroes. These ten figures has carry out a series of socialization of the complete dose COVID-19 vaccination through talk shows on local district/city radio, IG Live campaigns and social media through collaboration with local influencers, as well as holding sharing sessions at several community events.
Source: Elderly Heroes Competition – Tools and Media (Talk show, social and news media)
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This report reflects perceptions, messages and activities at a time when India was braving the first and second wave of the pandemic.
Source: COVID-19 communication campaign IEC/BCC/SBCC material qualitative summary report
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This flipchart is a tool intended for Facilitators to help provide information, education, and advice regarding COVID-19 vaccination especially the elderly (elderly) and the general population who have not completed their vaccination dose. Facilitators can include health workers, Family Planning Extension Officers/Family Planning Field Officers, community social assistants; also community leaders, volunteers, and vaccination education teams who deal directly with audience groups.
The flipchart is designed to make the facilitators to carry out group communication and dialogue more directly and easier, accompanied by illustrations and pictures that help make it easier for the audience to understand the message.
Source: Lembar Balik COVID-19 (Community Engagement Kit)
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This is an infosheet touching on key topics of concern regarding COVID-19 vaccination. It addresses core components of hesitation, fears, and misunderstandings. Target audiences for this infographic are rural communities, those on the fence or undecided about vaccination, and adults with multiple comorbidities.
Source: On the Fence About COVID-19 Vaccines?
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In general, this book aims to provide implementation guidance to accelerate access for elderly to COVID-19 vaccination, through Communications Campaign and Community involvement activity. This book specifically aims to:
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The COVID-19 pandemic rages on and even with vaccines being rolled out for nearly a year now, there are still plenty of individuals and communities who haven’t taken up the option, either due to lack of availability, skepticism or poor understanding due to misinformation.
To emphasize the importance of getting vaccinated, and encourage those who have yet to be immunized to do so, social art and design lab Amplifier has made available to street papers a series of posters which highlight the collective benefits of receiving the vaccine.
Source: Poster campaign on vaccines for vulnerable populations
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We worked with IDEO.org, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.
Source: ‘Vaccination Is’ Campaign for Refugees
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
