Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. These campaign materials were used to promote mask-wearing, physical distancing, and hand washing among the general public, including during public Holidays. The materials included several TV and radio spots, banners, and posters.
Due to the outbreak of the novel coronavirus (COVID-19) in December 2019, the World Health Organization (WHO) had prioritized Ethiopia, among 13 African countries, as the most vulnerable countries for importation of COVID-19. A recent Lancet publication reiterated this by describing Ethiopia as a highly vulnerable country with substantially larger population potential exposed yet with moderate capacity to contain the spread of the infection.
Risk Communication and Community Engagement (RCCE) is an essential component of health emergency readiness and response activities. The Ethiopia Public Health Institute (EPHI) has been proactively working on emergency readiness and response activities on COVID-19 since late January 2020. The Emergency Operation Center (EOC), housed in EPHI and usually activated during public health emergencies in the country, started its work by establishing a technical working group (TWG) on RCCE comprised of different stakeholders and health development partners.
Breakthrough ACTION Ethiopia is working closely with EPHI on COVID-19. To date, efforts have included technical assistance, training, tool development, and risk communication materials design, and logistical support to EPHI. The scope also includes focused support to the RCCE TWG, coordination on preparedness and response activities among several implementing partners, and training for Ethiopian Airlines flight and ground crew, as well as urban health extension workers and religious leaders.
Thus far, the project has produced the following materials:
PSAs for Amhara, Central, Oromia, SNNPR and Tigray:
Source (Amharic – Amhara, Central):
Source (Amharic – SNNPR):
Print materials for Amhara, Central, Oromia, SNNPR and Tigray:
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.