Social Media Campaign for COVID-19 Vaccination

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

  1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
  2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
  3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
  4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination

    Views 947

    Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

    The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.

    Source: Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

      Views 888

      Cameroon Vaccination campaign tools (5th round)

      This is a collection of materials for Cameroon’s COVID-19 vaccination SBC campaign.

      Sources:

        Views 1708

        Risk Communication During COVID-19 Pandemic: Impacting Women in Bangladesh

        Frontiers in Communication conducted a qualitative study among 37 women across Bangladesh that presents the risk communication factors related to social and financial challenges. It reveals that the majority of the urban communities lack communication with local authorities, where urban low-income communities are the worst sufferers. Due to that, the majority of the urban participants could not get financial support, whereas the rural participants received such support for having communications with local authorities during the COVID-19 pandemic.

        Source: Risk Communication During COVID-19 Pandemic: Impacting Women in Bangladesh

          Views 737

          COVID-19 SBC Message Guide

          Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.

          Source: COVID-19 SBC Message Guide

            Views 732

            How to upload CCN Resources

            This is a powerpoint who describes the process of uploading documents on CCN site.

            Source: How to upload CCN Resources

              Views 555

              A New Guidance for RCCE Coordination in Public Health Emergencies

              National governments are responsible for implementing Risk Communication and Community Engagement (RCCE) as a key pillar of their respective public health response, as articulated in the International Health Regulations (2005). However, civil society at all levels, together with a multitude of others including the media and private sector, should (and often do) also support the government and its partners to fulfil this responsibility.

              This guidance document designed by the Collective Service provides ways to ensure predictable, sustainable and well-functioning RCCE coordination platforms, strategies and approaches that work with the government and partners, at national, state and local levels.

              Source: A New Guidance for RCCE Coordination in Public Health Emergencies

                Views 947

                Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

                This powerpoint shares a response to COVID-19 misinformation among vulnerable communities and people affected by humanitarian crises with a focus on Zimbabwe and South Sudan.

                Source: Rooted in Trust: Addressing Vaccine Misinformation through Information Ecosystem Strengthening in Zimbabwe and South Sudan

                  Views 1382