Emphasizing the Positive: the Aspirational Communication Model

According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.

The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.

Source: Emphasizing the Positive: the Aspirational Communication Model

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    Understanding the behavioural and social drivers of vaccine uptake

    This is the first position paper to be published by WHO on the behavioural and social drivers (BeSD) of vaccine uptake. It summarizes the development of new tools and indicators to assess the BeSD of vaccine uptake for childhood and COVID-19 vaccination, enabling decision-makers on immunization policy, programme managers, and partners to address under-vaccination through an enhanced understanding of the underlying causes.

    Source: Understanding the behavioural and social drivers of vaccine uptake

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      Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

      This document is written for humanitarian or public health organizations as well as national governments seeking to document rumors in a systematic and dynamic fashion.

      First, the document provides an overview of the role of rumors in a public health or humanitarian emergency, followed by a summary of the community-based approach taken by Breakthrough ACTION during the COVID-19 pandemic.

      Finally, the guide lays out an application of this approach using the District Health Information System 2 (DHIS2) open source software platform, including an overview of a pre-configured metadata package that can be installed on a new DHIS2 system or imported to an existing system.

      While this guide and the associated DHIS2 package were developed for COVID-19, rumors play a role in a variety of public health issues. Real-time monitoring of rumors thus provides a unique opportunity for dynamic two-way communication with communities.

      Source: Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

      Pre-Configured Metadata Package [ZIP]

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        Communication Strategy for South Sudan COVID-19 2nd Phase

        This document was developed by MOH & RCCE TWG to guide information dissemination associated with planned, coordinated & implemented mass vaccination. The communication strategy was constantly reviewed given the exigencies of the situations.

        Source: Communication Strategy for South Sudan COVID-19 2nd Phase

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        The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

        While the COVID-19 vaccines have given the world hope that the pandemic’s end is in sight, we now face another challenge: ensuring enough people actually get vaccinated to quell the disease.

        The Little Jab Book provides 18 strategies – derived from the behavioral sciences – that can be applied to increase uptake throughout the vaccination process.

        It also includes a primer on important formative research to conduct, and barriers to consider, before adapting the strategies for the reader’s own context. Led by Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC), the Busara Center for Behavioral Economics, and Common Thread, The Little Jab Book highlights case studies from previous vaccination programs around the world, and is based on interviews and insights from a dozen global behavioral science and health experts.

        Source: The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

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          COVID-19 Communication Strategy India

          This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

          The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

          Source: COVID-19 Communication Strategy India

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            Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

            The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

            Source: Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

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