Kenya National Communication and Community Engagement Strategy for Coronavirus

The overall goal of this strategy is to effectively coordinate Kenyan national and county communications and community engagement activities to prevent the spread of the disease, build trust in the leaders and health workers to provide accurate information and essential services, and encourage communities’ active participation in supporting the risk reduction and response measures.

Specifically, the communication strategy is designed to enhance:

  1. Coordination: Strengthen coordination and information management structures across government ministries (health, agricultural, ICT and more) and county governments as well as with development partners and private sector entities to promote an efficient and holistic approach to addressing the multifaceted impacts of the pandemic.
  2. Effective Messages: Amplify key public health awareness messages and catalyze conversations with communities to prevent and reduce the spread of COVID-19, especially for the highest risk groups, and ensure people still go to health facilities for essential services. In addition, mobilize formal and informal leaders to share accurate information.
  3. Two-Way Communication: Promote two-way communication with communities to reduce fear, misconceptions, and stigma; to understand risk perceptions, knowledge gaps and provide accurate information tailored for diverse audiences and channels throughout the pandemic response period. These efforts will be crucial in supporting advocacy for responsive county and national efforts.
  4. Health Worker Preparedness and Capacity: Ensure health workers and community health workers have the key information and tools to effectively provide accurate information in a way that is respectful of people’s fears, grief and other psychosocial concerns.
  5. Monitoring, Evaluation and Research: Establish strong monitoring and evaluation mechanisms for measuring national, county and community levels outcomes.

Source: Kenya National Communication and Community Engagement Strategy for Coronavirus

    Interim Guidance: Public Health Communicators Get Your Community Ready for Coronavirus Disease 2019

    This interim guidance is based on what is currently known about the Coronavirus Disease 2019 (COVID-19). The Centers for Disease Control and Prevention (CDC) will update this interim guidance as needed and as additional information becomes available.

    Source: Interim Guidance: Public Health Communicators Get Your Community Ready for Coronavirus Disease 2019

    2019 Novel Coronavirus (2019‑nCoV): Strategic Preparedness and Response Plan

    This strategic preparedness and response plan outlines the public health measures that the international community stands ready to provide to support all countries to prepare for and respond to 2019‑nCoV.
    The document takes what has been learned so far about the virus and translates that knowledge into strategic action that can guide the efforts of all national and international partners when developing context-specific national and regional operational plans.

    Priorities for the Global COVID-19 Response

    COVID-19 disproportionately affects the poor and vulnerable: sharp increases in caseloads will overwhelm health systems in countries already facing shortages of workers and supplies.

    With millions of lives at stake, decisive action must be taken now to blunt the impact of the pandemic in countries likely to be hit the hardest. Investment is needed at all levels of the health system and Community Health Workers (CHWs) are poised to play a pivotal role in fighting the pandemic. Members of the Community Health Impact Coalition have come together to urgently outline the targeted actions needed to achieve the following goals:

    1. Protect health care workers
    2. Interrupt the virus
    3. Maintain existing health care services while surging their capacity
    4. Shield the most vulnerable from socioeconomic shocks

    Source (English): Priorities for the Global COVID-19 Response

    Source (Español): Priorities for the Global COVID-19 Response Español

    Source (Français): Priorités de la réponse globale COVID-19

    How to Develop a Communication Strategy (JHU CCP)

    A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.

    Most communication strategies include the following elements:

    • Brief summary of the situation analysis
    • Audience segmentation
    • Program theory to inform strategy development
    • Communication objectives
    • Approaches for achieving objectives
    • Positioning for the desired change
    • Benefits and messages to encourage desired change
    • Communication channels to disseminate messages
    • Implementation plan
    • Monitoring and evaluation plan
    • Budgets

    Source: How to Develop a Communication Strategy (JHU CCP)

      New Coronavirus Risk Communication and Community Engagement Strategy – Africa

      Risk communication and community engagement (RCCE) has been identified as one of the key pillars of the response within the IFRC Africa Regional Emergency Plan of Action (EPoA) for the new coronavirus (COVID-19) outbreak within Africa.

      This strategy outlines the importance and priorities of Risk Communication and Community Engagement (RCCE) in the response to new coronavirus in Africa.

      Source: New Coronavirus Risk Communication and Community Engagement Strategy – Africa

        Global Humanitarian Response Plan – COVID-19

        The COVID-19 Global HRP is a joint effort by members of the Inter-Agency Standing Committee (IASC), including UN, other international organizations and NGOs with a humanitarian mandate, to analyse and respond to the direct public health and indirect immediate humanitarian consequences of the pandemic, particularly on people in countries already facing other crises.

        It aggregates relevant COVID-19 appeals and inputs from WFP, WHO, IOM, UNDP, UNFPA, UN-Habitat, UNHCR, UNICEF and NGOs, and it complements other plans developed by the International Red Cross and Red Crescent Movement.

        The Global HRP is articulated around three strategic priorities. Several specific objectives are linked to each priority, detailing the outcomes that the Plan aims to achieve. They are underpinned by a series of enabling factors and conditions.

        Strategic priorities

        • Contain the spread of the COVID-19 pandemic and decrease morbidity and mortality.
        • Decrease the deterioration of human assets and rights, social cohesion and livelihoods.
        • Protect, assist and advocate for refugees, internally displaced people, migrants and host communities particularly vulnerable to the pandemic.

        Source: Global Humanitarian Response Plan – COVID-19