The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

While the COVID-19 vaccines have given the world hope that the pandemic’s end is in sight, we now face another challenge: ensuring enough people actually get vaccinated to quell the disease.

The Little Jab Book provides 18 strategies – derived from the behavioral sciences – that can be applied to increase uptake throughout the vaccination process.

It also includes a primer on important formative research to conduct, and barriers to consider, before adapting the strategies for the reader’s own context. Led by Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC), the Busara Center for Behavioral Economics, and Common Thread, The Little Jab Book highlights case studies from previous vaccination programs around the world, and is based on interviews and insights from a dozen global behavioral science and health experts.

Source: The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

    COVID-19 Communication Strategy India

    This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

    The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

    Source: COVID-19 Communication Strategy India

      Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

      The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

      Source: Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

        Sub-national Risk Communication & Community Engagement Implementation Field Guide to Coronavirus Disease (COVID-19)

        This field guide was developed to provide guidance to Community Health Workers, Health Promoters and Social Mobilisers on the implementation of COVID-19 risk communication and community engagement (RCCE) activities at the sub national level.

        Source: Sub-national Risk Communication & Community Engagement Implementation Field Guide to Coronavirus Disease (COVID-19)

          WHO strategy for engaging religious leaders, faith-based organizations and faith communities in health emergencies

          This strategy defines how WHO and religious leaders, faith-based organizations, and faith communities can support national governments during health emergencies. The goal is to enable more effective responses by strengthening collaboration between the WHO, national governments and religious leaders, faith-based organizations, and faith communities, resulting in more people being better protected from health emergencies and enjoying better health and well-being, including improved trust and social cohesion.

          Source: WHO strategy for engaging religious leaders, faith-based organizations and faith communities in health emergencies

            Critical Observations on and Suggested Ways Forward for Healthcare Communication during COVID-19: pEACH Position Paper

            This is a position paper that presents observations relating to policy and practice in communication in healthcare related to COVID-19. The authors state that communication in healthcare and COVID-19 have a mutually influential relationship that is informed by policy and has influenced practice. The fast pace at which policies have been developed for and practice has adapted to COVID-19 necessitates critical reflection.

            Evidence-based guidance for communication in healthcare in COVID-19 is central to shaping approaches to public health communication. Evidence-based guidance is also necessary for the challenges faced in communicating with patients, their families, and carers during COVID-19.

            This paper provides a summary of the key areas for development in communication in healthcare during COVID-19. It offers recommendations for improvement and a call to review policies and practice to build resilience and inclusive and equitable responsiveness in communication in healthcare.

            Source: Critical Observations on and Suggested Ways Forward for Healthcare Communication during COVID-19: pEACH Position Paper

              COVID-19 Global Risk Communication and Community Engagement Strategy

              The shift presented in this strategy is to move from the directive, one-way communication, which characterized the early stages of the COVID-19 response, towards the community engagement and participatory approaches that have been proven to help control and eliminate outbreaks in the past.

              Source: COVID-19 Global Risk Communication and Community Engagement Strategy

                Kenya National Communication and Community Engagement Strategy for Coronavirus

                The overall goal of this strategy is to effectively coordinate Kenyan national and county communications and community engagement activities to prevent the spread of the disease, build trust in the leaders and health workers to provide accurate information and essential services, and encourage communities’ active participation in supporting the risk reduction and response measures.

                Specifically, the communication strategy is designed to enhance:

                1. Coordination: Strengthen coordination and information management structures across government ministries (health, agricultural, ICT and more) and county governments as well as with development partners and private sector entities to promote an efficient and holistic approach to addressing the multifaceted impacts of the pandemic.
                2. Effective Messages: Amplify key public health awareness messages and catalyze conversations with communities to prevent and reduce the spread of COVID-19, especially for the highest risk groups, and ensure people still go to health facilities for essential services. In addition, mobilize formal and informal leaders to share accurate information.
                3. Two-Way Communication: Promote two-way communication with communities to reduce fear, misconceptions, and stigma; to understand risk perceptions, knowledge gaps and provide accurate information tailored for diverse audiences and channels throughout the pandemic response period. These efforts will be crucial in supporting advocacy for responsive county and national efforts.
                4. Health Worker Preparedness and Capacity: Ensure health workers and community health workers have the key information and tools to effectively provide accurate information in a way that is respectful of people’s fears, grief and other psychosocial concerns.
                5. Monitoring, Evaluation and Research: Establish strong monitoring and evaluation mechanisms for measuring national, county and community levels outcomes.

                Source: Kenya National Communication and Community Engagement Strategy for Coronavirus

                  Interim Guidance: Public Health Communicators Get Your Community Ready for Coronavirus Disease 2019

                  This interim guidance is based on what is currently known about the Coronavirus Disease 2019 (COVID-19). The Centers for Disease Control and Prevention (CDC) will update this interim guidance as needed and as additional information becomes available.

                  Source: Interim Guidance: Public Health Communicators Get Your Community Ready for Coronavirus Disease 2019

                  2019 Novel Coronavirus (2019‑nCoV): Strategic Preparedness and Response Plan

                  This strategic preparedness and response plan outlines the public health measures that the international community stands ready to provide to support all countries to prepare for and respond to 2019‑nCoV.
                  The document takes what has been learned so far about the virus and translates that knowledge into strategic action that can guide the efforts of all national and international partners when developing context-specific national and regional operational plans.