How to Conduct a Rapid Community Assessment

Rapid community assessment (RCA) is a process for quickly collecting community insights about a public health issue in order to inform program design. The assessment involves reviewing existing data and conducting community-based interviews, listening sessions, observations, social listening, and surveys.

The Centers for Disease Control and Prevention (CDC) is pleased to share an assessment guide and tools for those who wish to better understand their community’s needs regarding COVID-19 vaccine acceptance and uptake among adults, adolescents, and children.

Source: How to Conduct a Rapid Community Assessment

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    Rumor Tracking & Management Guide

    The rumor tracking and management guide developed to address collected COVID-19 rumors through development of the factsheet.

    Source: Rumor Tracking & Management Guide

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    Social listening supports COVID-19 Communication response in the Philippines

    USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

    Source: Social listening supports COVID-19 Communication response in the Philippines

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      COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

      Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

      Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

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        Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

        This document is written for humanitarian or public health organizations as well as national governments seeking to document rumors in a systematic and dynamic fashion.

        First, the document provides an overview of the role of rumors in a public health or humanitarian emergency, followed by a summary of the community-based approach taken by Breakthrough ACTION during the COVID-19 pandemic.

        Finally, the guide lays out an application of this approach using the District Health Information System 2 (DHIS2) open source software platform, including an overview of a pre-configured metadata package that can be installed on a new DHIS2 system or imported to an existing system.

        While this guide and the associated DHIS2 package were developed for COVID-19, rumors play a role in a variety of public health issues. Real-time monitoring of rumors thus provides a unique opportunity for dynamic two-way communication with communities.

        Source: Real-Time Rumor Tracking for COVID-19: System Design and Implementation Guide

        Pre-Configured Metadata Package [ZIP]

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          Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly

          In general, this book aims to provide implementation guidance to accelerate access for elderly to COVID-19 vaccination, through Communications Campaign and Community involvement activity. This book specifically aims to:

          1. Be a guide for preparing campaign and community involvement plans for COVID-19
            Program manager, communications manager and other related stakeholder that contribute
            to increase the outreach of messages for elderly COVID-19 vaccination.
          2. Coordinate important messages on COVID-19 vaccinations for the elderly as well
            COVID-19 preventive behavior.
          3. Simplification of vaccination messages to encourage the elderly to participate in
            COVID-19 vaccination program.

          Source: Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly

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          Perceptions of COVID-19 vaccines in Abidjan, Côte d’Ivoire: Synthesis of a qualitative study

          This document summarizes the results of a qualitative research done on perceptions related to COVID-19 vaccines in 2020, before the introduction of vaccines in Cote d’Ivoire in 2021. A “3C” model (Confidence, convenience, and complacency) was used to classify the major determinants of intention to be vaccinated in a population of adult residents of Abidjan.

          Source: Perceptions of COVID-19 vaccines in Abidjan, Côte d’Ivoire: Synthesis of a qualitative study

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            Risk Communication in Disease Outbreaks – Introduction

            This presentation includes explanation of risk communcation, the use of the Extended Parallel Process Model, Paul Slovic’s Perception of Risk, WHO’s Integrated Model for Emergency Risk Communication, and possible key components and considerations for planning risk communication for COVID-19.

            Also included is information about:

            • Priority behaviors
            • Pandemic non-pharmaceutical interventions
            • Technical guidance
            • Complacency
            • Stigma
            • Misinformation
            • Developing message maps
            • Contextualizing messages and interventions
            • Selecting channels in an outbreak context
            • Multi-Modal SBC interventions

            Source: Risk Communication in Disease Outbreaks – Introduction

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              Zaracostas, John. 2020. How to Fight an Infodemic. The Lancet, February 29, 2020.

              WHO is leading the effort to slow the spread of the 2019 coronavirus disease (COVID-19) outbreak. But a global epidemic of misinformation—spreading rapidly through social media platforms and other outlets—poses a serious problem for public health.

              Source: How to Fight an Infodemic

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