Communicating COVID-19 Media, Trust, and Public Engagement

  • Examines global communication experiences in the wake of the COVID-19 pandemic
  • Explores media’s role in health, politics, technology, society, and culture during COVID-19
  • Offers interdisciplinary insights from media studies, journalism, public health, and strategic communication

Breakthrough ACTION contributed three chapters that analyze stigma’s impact on COVID-19 communication, a multi-channel approach to debunk rumors, and the role of celebrities and religious figures in dispelling COVID-19 myths. While these chapters are based on Breakthrough ACTION’s COVID-19 work, the findings can have implications for risk communication and community engagement efforts more generally.

 

Source: Communicating COVID-19 – Media, Trust, and Public Engagement

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Video about Training on Vaccine Misinformation

This video summarizes the Training held in Mozambique on Vaccine Misinformation. This training organized by the Johns Hopkins Center for Communication was conducted by Emile Miller, an associate researcher at JHU based in the United States, and was attended by the Ministry of Health’s expanded vaccination program and its implementing partners.

 

Watch the video here.

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Interpersonal Communication and Counseling: Improving Dialogue About COVID-19 Vaccination and Other Sensitive Topics

The rollout of the COVID-19 vaccine has highlighted the need for improved interpersonal counseling and communication (IPCC). Mis- and disinformation has muddled COVID-19 messaging, meaning that health providers have to spend extra time communicating with and counseling clients on vaccine side effects, risks, and benefits to ensure their concerns are addressed.

This course is intended for all health workers that interface with clients, including both in the health facility and at community-level. It offers an introduction and overview of IPCC, and techniques for counseling clients and countering myths and misinformation on an interpersonal level. Participants will learn how to better communicate with clients, as well as how to properly counsel clients to encourage behavior change. The course introduces new IPCC-related skills, provides a framework for sensitive counseling sessions, offers interactive exercises to practice these new skills, and includes job aids that can be printed and used in any counseling setting. Though the course focuses on counseling related to COVID-19 vaccination, it is widely applicable and useful for providers working in any health topic, from routine immunization to family planning to other health emergencies.

Sources:

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Operational Framework for Demand Promotion – Integration

The Operational Framework is a starting point to strategize demand programming for integrated COVID-19 vaccination. The framework uses the core components of vaccination demand to help guide thinking along a strategic pathway that is broad and flexible enough to be applied to any country situation.

Source: Operational Framework for Demand Promotion – Integration

    Views 885

    Insights Report: Increasing Willingness to Vaccinate in Sub-Saharan Africa

    This Insights Report from Johnson & Johnson shares the background on their research, research about increasing willingness to vaccinate and lessons learned about what does not work to increase willingness to vaccinate in Sub-Saharan Africa. Some of the research shows that the messengers are just as important as the message itself as the research finds that government officials are not credible or persuasive sources of information when it comes to vaccines, nor are celebrities. The report also groups individuals based on their vaccine readiness into the following segments and suggests approaches for each segment: confident enthusiasts, enthusiastic pragmatists, vaccine ambivalents, vaccine skeptics and COVID cynics. The report suggests that it is possible to address low vaccine acceptance as long as individuals’ unique barriers and concerns are acknowledged, those concerns are addressed in a way that speaks to their values and makes the message personal to them, and trusted figures deliver the messages.

    Source: Insights Report: Increasing Willingness to Vaccinate in Sub-Saharan Africa

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    Highlights on the Journey of the Breakthrough ACTION for COVID-19 Program in Indonesia

    The series of learning notes in this book highlights the Breakthrough ACTION for COVID-19 program in Indonesia. All of these records are expected to provide inspiration regarding efforts to make behavioral and social changes in the wider community; so that program managers can apply proven good practices or mitigate when implementing various other programs. In addition, this book also emphasizes the importance of inclusivity of all components of society.

    It is hoped that this highlights book will be easy to read and understand the journey of the Breakthrough ACTION program in Indonesia. This booklet is in Bahasa.

    Source: Highlights on the Journey of the Breakthrough ACTION for COVID-19 Program in Indonesia

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    WHO and UNICEF Lay Out Considerations for COVID Vaccine Integration

    The World Health Organization (WHO) and UNICEF are developing a document outlining considerations for incorporating COVID-19 vaccination into national immunization programs and primary care.

    Source: WHO and UNICEF Lay Out Considerations for COVID Vaccine Integration

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      Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan

      In Bangladesh, mental health challenges remain unmet due to a lack of awareness, a shortage of mental health professionals and various facilities. To address the widening gap between mental health needs and the availability of mental health care professionals, Dr. Helal Uddin Ahmed, Assistant Professor of Child Adolescent and Family Psychiatry, National Institute of Mental Health worked with Breakthrough ACTION to develop a standard operating procedure for mental health and psychological support call centers. In March 2022, in consultation with the Non-Communicable Disease Control and the National Institute of Mental Health, Breakthrough ACTION organized training sessions on the mental health gap action program and the standard operating procedure, to equip doctors and counselors with mental health counseling, screening, and management skills, ensuring improved quality of mental health services that are affordable and accessible to people.

      Source: Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan

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        Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

        The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.

        Source: Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

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          COVID-19 SBC Message Guide

          Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.

          Source: COVID-19 SBC Message Guide

            Views 710