The Operational Framework is a starting point to strategize demand programming for integrated COVID-19 vaccination. The framework uses the core components of vaccination demand to help guide thinking along a strategic pathway that is broad and flexible enough to be applied to any country situation.
Source: Operational Framework for Demand Promotion – Integration
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This Insights Report from Johnson & Johnson shares the background on their research, research about increasing willingness to vaccinate and lessons learned about what does not work to increase willingness to vaccinate in Sub-Saharan Africa. Some of the research shows that the messengers are just as important as the message itself as the research finds that government officials are not credible or persuasive sources of information when it comes to vaccines, nor are celebrities. The report also groups individuals based on their vaccine readiness into the following segments and suggests approaches for each segment: confident enthusiasts, enthusiastic pragmatists, vaccine ambivalents, vaccine skeptics and COVID cynics. The report suggests that it is possible to address low vaccine acceptance as long as individuals’ unique barriers and concerns are acknowledged, those concerns are addressed in a way that speaks to their values and makes the message personal to them, and trusted figures deliver the messages.
Source: Insights Report: Increasing Willingness to Vaccinate in Sub-Saharan Africa
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The series of learning notes in this book highlights the Breakthrough ACTION for COVID-19 program in Indonesia. All of these records are expected to provide inspiration regarding efforts to make behavioral and social changes in the wider community; so that program managers can apply proven good practices or mitigate when implementing various other programs. In addition, this book also emphasizes the importance of inclusivity of all components of society.
It is hoped that this highlights book will be easy to read and understand the journey of the Breakthrough ACTION program in Indonesia. This booklet is in Bahasa.
Source: Highlights on the Journey of the Breakthrough ACTION for COVID-19 Program in Indonesia
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The World Health Organization (WHO) and UNICEF are developing a document outlining considerations for incorporating COVID-19 vaccination into national immunization programs and primary care.
Source: WHO and UNICEF Lay Out Considerations for COVID Vaccine Integration
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In Bangladesh, mental health challenges remain unmet due to a lack of awareness, a shortage of mental health professionals and various facilities. To address the widening gap between mental health needs and the availability of mental health care professionals, Dr. Helal Uddin Ahmed, Assistant Professor of Child Adolescent and Family Psychiatry, National Institute of Mental Health worked with Breakthrough ACTION to develop a standard operating procedure for mental health and psychological support call centers. In March 2022, in consultation with the Non-Communicable Disease Control and the National Institute of Mental Health, Breakthrough ACTION organized training sessions on the mental health gap action program and the standard operating procedure, to equip doctors and counselors with mental health counseling, screening, and management skills, ensuring improved quality of mental health services that are affordable and accessible to people.
Source: Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan
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The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.
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Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.
Source: COVID-19 SBC Message Guide
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This is a collection of images from the US Centers for Disease Control (CDC) that you can share on social media to encourage people to get their COVID-19 booster.
Source: Social Media Toolkit: COVID-19 Booster
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Johns Hopkins Center for Communication Programs (CCP) has implemented the COVID-19 vaccine promotion project in Ethiopia with funding and support from the United States Agency for International Development (USAID) through the Global Breakthrough ACTION mechanism. CCP/Ethiopia conducted a cross-sectional community-based assessment of community health workers’ (CHWs) hesitancy toward COVID-19 vaccines during June and July 2022. CHWs include both Health Extension Workers (HEWs) and Women Development Army (WDA). The assessment aimed to inform risk communication and vaccine promotion programs in Ethiopia. Face-to-face interviews were used to collect information from CHWs regarding exposure to messages about COVID-19 vaccines, risk perceptions and practices related to COVID-19 vaccines. A total of 998 randomly sampled CHWs (491 HEWs and 507 WDAs) were interviewed in five clusters of major regions of Ethiopia (Amhara, Oromia, Benishangul-Gumuz, Southern Nations and Nationalities Peoples Region, Dire Dawa). About 200 randomly sampled CHWs were interviewed from each cluster.
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Johns Hopkins Center for Communication Programs (CCP) has implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism. From February to March 2022, CCP/Ethiopia conducted a cross-sectional facility-based assessment of COVD-19 vaccine hesitancy among healthcare workers (HCWs). The assessment aimed to inform the risk communication and vaccine promotion programs in Ethiopia. Mobile phone assisted interviews were used to collect information regarding exposure to COVID-19 messages, risk perceptions and behavioral practices that are relevant to COVID-19 vaccines. A total of 500 randomly sampled healthcare workers were interviewed from selected health centers and hospitals in five clusters of major regions of Ethiopia (Bahir Dar, Hawasa, Jimma, Assossa and Addis Ababa). About 100 randomly sampled HCWs were interviewed from each cluster.
Source: COVID-19 Vaccine Hesitancy Among Healthcare Workers in Ethiopia and Associated Factors
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
