COVID-19 Vaccine Communication Strategy, India

This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

The strategy will also serve to guide national, state and district level communication activities, so that the information on the COVID-19 vaccines and vaccination process reaches all people, across all states in the country.

Source: COVID-19 Vaccine Communication Strategy, India

    Hygiene and Behavior Change Coalition COVID-19 TV Spots

    The Hygiene and Behavior Change Coalition (HBCC) created these spots and produced them in a variety of languages. The videos are available in Arabic, Indonesian, Hindi and Swahili.

    The HBCC is funded by the Unilever Transform project and the Foreign Commonwealth Development Office.

    Source: Hygiene and Behavior Change Coalition COVID-19 TV Spots

      Masked Indian Comic Superhero Fights COVID-19 Fear

      India’s first female comic superhero Priya, a gang-rape survivor who earlier campaigned against rape, acid attack and sex trafficking, is back to fight disinformation around the COVID-19 pandemic.

      In Priya’s Mask, due to be launched on 2 December, the comic crusader joins hands with Jiya, the “Burka Avenger”, a popular character from a Pakistani cartoon show, as the two go about trying to tackle the pandemic – and also the “infodemic”, a major proliferation in fake news surrounding the coronavirus.

      With more than 9.4 million infections and 137,000 deaths, India has the second highest caseload globally. A strict nationwide lockdown that was imposed on 21 March delayed the spread for a while, but infections grew rapidly – and continue to do so – since restrictions were relaxed.

      A major challenge in India’s fight against COVID-19 has been the false and misleading information around the pandemic, which is often shared quickly. Through this campaign, the creators wanted to challenge misinformation, dispel fear, and support the health workers and others at the forefront of the fight against the virus.

      Source: Masked Indian Comic Superhero Fights COVID-19 Fear

        COVID-19 Health Communication Materials for South Asia

        As we come together to combat the COVID-19 pandemic, we believe that it is vitally important to empower people with the right information and best practices to follow in these challenging times. We hope that these resources are useful for you and your communities.

        Source: COVID-19 Health Communication Materials for South Asia

          Nalamdana: Fighting COVID-19 Misinformation

          This illustration-based video share the challenges of listening to misinformation – it can lead to risk of getting COVID-19. Friends gather (distanced and masked) around a tea shop and discuss what happened to an acquaintance who refused to listen to prevention messages and believed in quack methods to keep COVID-away.

          Source: Nalamdana: Fighting COVID-19 Misinformation

            Difference Between Quarantine, Isolation and Distancing

            This infographic explains the difference between quarantine, isolation and physical distancing.

            The infographic is part of a series of infographics that attempts to simplify and visually answer basic questions general audience have regarding COVID-19. For more information, follow me on Instagram or write to me at angshuman.kashyap@gmail.com.

            Source: Difference Between Quarantine, Isolation and Distancing

            COVID-19 IEC Bureau Government of Maharashtra India

            This is a collection of resources created by the government of the Indian state of Maharashtra, IEC Bureau and UNICEF to communicate information about COVID-19. These resources include media files, newspaper ads, posters, and videos in Hindi which cover a wide range of topics related to COVID-19.

            Source: COVID-19 IEC Bureau Government of Maharashtra India

              COVID-19 Care in India: The Course to Self-Reliance

              The public health response to COVID-19 in India has been highly centralized, resulting in a homogenous strategy applied across a sixth of the world’s population.

              India was placed in a nationwide lockdown on March 24, 2020, with restrictions being relaxed in three phases since June. In May 2020, the prime minister called upon the Indian people to be self-reliant. The authors discuss opportunities to modify several aspects of the medical response to echo this sentiment.

              They conclude that what is still needed is a plethora of low-tech solutions (especially facial coverings), adherence to science, and societal participation in caring for vulnerable people.

              Source: COVID-19 Care in India: The Course to Self-Reliance

                Making of No-Cost Face Masks at Home to Prevent the Spread of the Coronavirus

                A 3-minute video has been uploaded on YouTube entitled “Making of No-Cost Face Masks at Home to Prevent the Spread of the Coronavirus”. It has been uploaded separately in 12 other major Indian languages thus enabling the free face mask message to be understood throughout rural and urban India, and have been designed specifically for poor and lower middle class households, including its illiterate members.

                These short videos demonstrate how these vulnerable families can easily make no-cost face masks/coverings at home, use them hygienically and observe related precautions. They can be used by all those working in government agencies, and NGOs in health, community and adult education/school programmes and any awareness-raising activities related to Covid-19.

                The list of the video in 12 major Indian languages is below.

                • John Kurrien (Contact Person)
                • johnkurrien@gmail.com

                Defeating Coronavirus with Vaccines

                This video explains the science of vaccines and delves into the 3 types of vaccines being developed to combat the deadly coronavirus.

                Source: Defeating Coronavirus with Vaccines