Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Vaccination hesitancy is a barrier to India’s efforts to control the COVID-19 pandemic. Considerable resources have been spent to promote COVID-19 vaccination, but evaluations of such efforts are sparse. Our objective was to determine how vaccine videos that manipulate message appeal (collectivistic versus individualistic), tone (humorous versus serious), and source (male versus female protagonist) toward vaccines and vaccination. We developed eight videos that manipulated the type of appeal (collectivistic or individualistic), tone of the message (humor or serious), and gender of the vaccine promoter (male or female) in a 2 x 2 x 2 between-subjects experiment. Participants (N = 2349) were randomly assigned to watch one of eight videos in an online experiment. Beliefs about vaccines and those about vaccination were obtained before and after viewing the video. Manipulation checks demonstrated that each of the three independent variables was manipulated successfully. After exposure to the video, beliefs about vaccines became more negative, while beliefs about vaccination became more positive. Humor reduced negative beliefs about vaccines. Collectivism and protagonist gender did not affect beliefs about vaccines or vaccination. Those able to remember the protagonist’s gender (a measure of attention) were likely to develop favorable beliefs if they had also seen the humorous videos. These findings suggest that people distinguish beliefs about vaccines, which deteriorated after exposure to the videos, from beliefs about vaccination, which improved. We recommend using humor when appropriate and focusing on the outcomes of vaccination, rather than on the vaccines themselves.

Source: Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

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COVID-19 and pregnancy: Staying safe, giving birth and getting vaccinated: What we know about safe pregnancy in the pandemic’s fourth year

With the COVID-19 pandemic entering its fourth year, we asked UNICEF health experts to explain what we now know about the best ways for pregnant women to protect themselves and their babies.

Source: COVID-19 and pregnancy: Staying safe, giving birth and getting vaccinated: What we know about safe pregnancy in the pandemic’s fourth year

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    Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

    The methodology for this report included a literature review of available documentation and research, key informant interviews, and focus group discussions with UNICEF country and regional offices and partners. The process led to a series of six case studies, which describe predominantly positive campaign experiences, documenting lessons and good practices that can inform future immunisation programmes carried out during COVID-19 or similar circumstances.

    Source: Lessons Learned and Good Practices: Country-specific Case Studies on Immunization Activities during the COVID-19 Pandemic

      Views 843

      Can you breastfeed if you have COVID-19?

      It is completely safe for a mother with confirmed or suspected of COVID-19 to breastfeed.

      Source: Can you breastfeed if you have COVID-19?

        Views 881

        Education during COVID-19

        Here’s how children in India are feeling about learning at home during COVID-19.

        Source: Education during COVID-19

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          How is COVID-19 affecting parents’ mental health

          Being a parent is a daily challenge and faced with the realities of COVID 19, social distancing and self-quarantine, it may be a struggle. For parents, the best way to help their children is to firstly take care of themselves.

          Self-care during these times is not selfish because it enables the caregivers to be there for their children as a stable, calm and soothing parent. This way, parents will also be able to better understand their children and help them feel reassured, relaxed and focused.

          Source: How is COVID-19 affecting parents’ mental health

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            How Athishree coped with COVID-19

            Athishree was scared, hesitant to even talk to her friends when she first tested positive for #coronavirus.

            While in quarantine, she taught herself the importance of opening up about her experiences.

            Source: How Athishree coped with COVID-19

              Views 575

              We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas

              We all have to stay ready. Only together can we win against COVID-19.

              Source: We all have to stay ready. Anthem to overcome COVID-19 ft. Amitabh Bachchan & Priyanka Chopra Jonas

                Views 628

                How to breastfeed safely if you have COVID-19?

                This video explains how a mother can safely breastfeed if she is suspected/confirmed to have COVID-19?

                Source: How to breastfeed safely if you have COVID-19?

                  Views 588

                  COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

                  Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

                  Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

                    Views 1816