COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

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    Nalamdana COVID-19 Vaccine – Episode 3

    Through a young couple’s arguments at a bus stop, this short video, in Entertainment-Education style, highlights the importance of getting vaccines, why a second dose is critical to bring your immunity to where your body can easily fight the virus, and why it is important to continue to wear masks, even if you are fully vaccinated. By countering popular misconceptions (from the young man), the young woman, and her educated bus stop companion model COVID-safe behavior.

    Source: Nalamdana COVID 19 Vaccine – Episode 3

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      What does the “New Normal” look like for the community? – COVID-19

      This video explains what the “New Normal” will look like in the community during the COVID-19 pandemic.

      Source: What does the “New Normal” look like for the community? – COVID-19

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        Visiting Hospital during COVID-19

        This video, produced by NITI Aayog, explains the proper procedure on visiting hospital during the COVID-19 pandemic.

        Source: Visiting Hospital during COVID-19

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          Ghadi Detergent Mask Campaign

          To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.

          Source: Ghadi Detergent Mask Campaign

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            COVID-19 Communication Strategy India

            This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

            The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

            Source: COVID-19 Communication Strategy India

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              Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

              The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

              Source: Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

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                #HarGharDastak Campaign, India – Twitter post

                This is a tweet from the #HarGharDastak Campaign in India.

                Source: #HarGharDastak Campaign, India – Twitter post

                  Views 98