Engaging Religious Leaders to Boost COVID-19 Vaccination

The Johns Hopkins Center for Communication Programs-led Breakthrough ACTION project has been working in Malawi to engage religious leaders, educate them and help them use what they learn to help their congregants understand the value of vaccination and other COVID-prevention methods.

Source: Engaging Religious Leaders to Boost COVID-19 Vaccination

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Comic Strip: Health Care Workers Who Get Vaccinated Are Heroes

Health workers like you are putting their trust in science, getting the COVID-19 vaccine, and feeling more confident treating patients. You can feel safer at work too.

Source: Comic Strip: Health Care Workers Who Get Vaccinated Are Heroes

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    COVID-19 Vaccine “Voices” and “Satisfied Clients”. Testimonials Part 2

    I am the last person I expected to catch COVID because I was super careful”, said a renowned music producer and a COVID-19 vaccine advocate in Ghana. These and other influential “Voices for COVID-19 Vaccine and testimonials from “Satisfied Clients” have been produced by the Ghana Health Service with support from Breakthrough ACTION featuring a Market Queen, Market Woman, Religious Leader, Civil Society Organization advocate, leading advocacy to ramp-up demand for, and increase uptake of COVID-19 vaccine in Ghana. The videos have been produced in English and three predominantly spoken local languages in Ghana: Hausa, Ga, and Ewe.

    Source: COVID-19 Vaccine “Voices” and “Satisfied Clients”. Testimonials Part 2

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      Religious Leaders vaccination promotion video

      CARE’s second ad series designed to promote COVID-19 vaccine acceptance featured faith leaders, healthcare professionals, and celebrities tested against general messages about the vaccine’s safety and effectiveness.

      Source: Religious Leaders vaccination promotion video

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        Opinion leaders in Malawi promoting the COVID-19 vaccine

        Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.

        Source: Opinion leaders in Malawi promoting the COVID-19 vaccine

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          Uganda COVID-19 Campaign Materials

          The Uganda Kijja Kugwa  (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases. 

          The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Since implementation, the campaign has been refreshed to incorporate messaging on vaccines, including a special Moments campaign. Various materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

          The campaign was developed In partnership with the Ministry of Health, UNICEF, WHO, USAID, and the USAID Social and Behavior Change Activity. For more information, contact Glory Mkandawire, Chief of Party gmkanda2@jhu.edu.

          Resources:

          Moments campaign for vaccine uptake, featuring sentimental posters and videos of gatherings with friends, family, and colleagues, that reinforce vaccination.

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            Faith Leaders Campaign – Twitter post

            This tweet, from the Inter-religious Council of Kenya, encourages Kenyan citizens to continue to follow the COVID-19 prevention guidelines after getting vaccinated.

            Source: Faith Leaders Campaign – Twitter post

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              Persuasion and Public Health: Evidence from an Experiment with Religious Leaders during COVID-19 in Pakistan

              We use a Randomized Controlled Trial in Pakistan to test whether one-on-one engagement with community religious leaders can encourage them to instruct congregants to comply with COVID-19 public health guidelines when attending religious gatherings.

              Source: Persuasion and Public Health: Evidence from an Experiment with Religious Leaders during COVID-19 in Pakistan

                Views 89